How to communicate with prospects
How to Communicate with Prospects to Convert Leads into Leases

Reading Time: 7 minutes When it comes to promoting your apartment community, there are countless ways to connect with prospects. Learning how to communicate with prospects is the key to building trust with your leads. By using the right tools and strategies, you can keep the conversation going and move people from interest to commitment. The more you engage, the more likely you are to build lasting relationships that lead to more leases and higher resident satisfaction. In this blog, we’re diving into powerful communication strategies that will not only help you close more leases but also retain top residents and close more leases.... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | August 28, 2019
Apartment Branding
Apartment Branding: The Key to Higher Rent and Occupancy Rates

Reading Time: 16 minutes In the ever-evolving world of real estate, apartment branding emerges as an important factor for achieving high occupancy. It’s not just about logos or catchy slogans; instead, it involves the art of creating a community identity that deeply resonates with your residents and prospects. Properties with strong branding have an average of 7% higher occupancy rates. And there’s good reason for this. Picture an apartment complex that goes beyond being just a residence; it becomes a lifestyle choice, a mirror reflecting the aspirations and values cherished by its renters. It metamorphoses a physical location into a vibrant community, possessing a... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | August 14, 2019
Google's impact on apartment advertising
Google’s Impact and Trends in Apartment Advertising

Reading Time: 10 minutes Google is constantly making changes to improve the user experience and deliver better results for its users, which means better content and better answers.  But it also means that Google’s impact on apartment advertising is continually evolving. With Google being the most widely used search engine by far, businesses and marketers alike need to keep up with the changes. Every shift in the algorithm can affect apartment marketing trends and how you reach renters. So, what’s new with Google? Well, a few things! Google is always trying to provide users with results that are closer to what they are searching... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | July 10, 2019
resident retention after summer
How To Maintain High Occupancy Rates in Apartments Beyond Summer

Reading Time: 10 minutes Every season has new opportunities and difficulties for apartment management teams. As we move through the seasons, it’s important to remember that demand for apartments and rental units fluctuates and evolves throughout the year, rather than peaking at a single point. It’s an easy mistake to assume that once your units are full, you can take a break and relax. But, maintaining high occupancy rates and guaranteeing tenant satisfaction is a year-round effort. To keep your apartments filled and your tenants happy during each season, you need to adjust your marketing, maintenance, and tenant interaction strategies. How are you going... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | June 13, 2019
virtual tours for apartment marketing
How To Transform Virtual Tours into Qualified Leads

Reading Time: 17 minutes Virtual Tours for Apartment Marketing We can’t stress enough the importance of virtual tours for apartment marketing services.  Especially when it comes to long term commitments like renting an apartment.  It’s important for a prospect to know what they are getting themselves into before they sign that lease with you. The floor plan page is the most visited page on the website other than the home page. On top of that, it’s often the most recommended update on apartment websites. So why not go a little bit above and beyond when it comes to apartment floor plans? Why not give... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | February 27, 2019
Apartment leasing in winter
Winter Apartment Leasing: How to Sidestep Common Mistakes

Reading Time: 13 minutes Winter apartment leasing is almost upon us and it’s time to ensure your property is ready to go! Apartment marketers often make several common leasing mistakes during the winter season, which can hinder their efforts to attract potential tenants. Some marketers forget to adjust their advertising strategies. Winter can be a quieter season for apartment hunting, so it’s crucial to adapt your marketing efforts accordingly. This may involve promoting shorter lease terms or offering winter move-in specials to entice renters during a less competitive period. This article aims to provide property managers and marketing teams with actionable insights for leasing... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | December 12, 2018
Apartment Voice Search
How to Optimize Your Apartment Site for Voice Search

Reading Time: 12 minutes The digital world is evolving, and with it, the methods people use to find apartments. As of 2023, there are 4.2 billion voice assistants in use, a number expected to double by 2024. Optimizing apartment websites for voice search is no longer an option but a necessity. This shift towards voice-assisted searches, powered by technologies like Siri, Alexa, and Google Assistant, demands a fresh perspective on SEO strategies. It’s about adapting to a world where queries are spoken, not typed, and ensuring that apartment listings are not just visible but primed for this new mode of discovery. In the multifamily... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | November 21, 2018
Best Rental Marketing Ideas for Property Managers
18 Best Rental Marketing Ideas for Property Managers

Reading Time: 17 minutes As a property manager, there is a lot of pressure to stay ahead of the game when marketing your rentals. You have to be able to adapt to the ever-changing digital world and understand just how much your prospects are relying on a strong online presence when searching for a property. Staying on top of marketing trends helps you maximize your time and resources for the upcoming years. But, finding the best rental marketing ideas for property managers can take a lot of time. We understand that staying trendy while trying to manage your property can keep your hands full.... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | November 9, 2018
Banners for Apartments
How To Design Apartment Leasing Banners and Brochures

Reading Time: 14 minutes In the world of apartment leasing, printed materials are the silent yet persuasive salespeople who work around the clock.  Sometimes they are the first point of contact between a property and potential tenants. Their role is critical in making a lasting impression that can tip the scales from just another option to someone’s chosen home. We want to help guide property managers and owners in crafting leasing materials that don’t just catch the eye but also speak directly to the hearts and minds of their audience. We want to show you how your print materials can turn leads into leases. ... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | October 18, 2018
Virtual Tours for Buildings Not Built Yet
3D Tours for Lease-Ups: Showcasing Apartments Before They’re Built with Virtual Tours!

Reading Time: 9 minutes We all know how great 3D tours are, and we all know how much our team here at Market Apartments LOVES 3D tours. Why? Because they’re effective! They not only boost leads but also keep users on your page longer, enhancing conversions by up to 80%! But what if your building is still a work in progress? Can you still offer an engaging virtual tour? Absolutely! In this detailed guide, we’ll discuss how you can craft an enticing 3D tour even before your building is complete, and we’ll delve into why providing virtual tours during the construction phase is a... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | July 2, 2018