Apartment websites
Why Every Apartment Community Needs a Website

Reading Time: 13 minutes With every apartment website comes the undeniable impact of digital presence in real estate. Every apartment community benefits from having a website in today’s digital era. A website serves as a vital online hub where prospective tenants can easily access essential information about the property, such as floor plans, pricing, amenities, and contact details. It offers visual appeal through high-quality photos and virtual tours, providing a compelling first impression to potential tenants. In today’s fast-paced digital world, an apartment needs a website not just for visibility, but also for offering real-time updates on unit availability and community events. Moreover, a... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | October 4, 2023
Advertising pet apartments
How To Advertise A Pet-Friendly Apartment

Reading Time: 8 minutes Learn how to advertise a pet-friendly apartment! Everyone’s furry friend is often their most important consideration when searching for where to live. Your future residents may even put the happiness of their pets in front of their own. Learn how to advertise a pet-friendly apartment! Discover the reasons why people are searching for pet-friendly apartments: Companionship: Pets are often considered part of the family, and people want to live with their furry friends for partnership and emotional support. Convenience: Living in a pet-friendly apartment means not having to make alternate living arrangements for pets or find a pet sitter. Cost:... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | February 22, 2023
resident events for apartments
15 Easy Budget Friendly Resident Events For Apartments

Reading Time: 8 minutes Are you struggling to find easy and affordable resident events for apartments? The current economy has brought communities many unknowns in the last few months. Apartments need to find ways to save money and increase their ROI. Studies suggest that every dollar spent on community events can save property managers up to $6 in turnover costs because resident retention is SO important. Many properties mistake cutting down how they connect with their residents when trying to save. Resident events for apartments are organized activities or gatherings designed to foster a sense of community among tenants. These events can range from... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | July 27, 2022
how community newsletters benefit residents
7 Ways Community Newsletters Benefit Apartment Residents

Reading Time: 10 minutes It’s time to dive into all of the strategies that you need including community newsletters! Community letters are your chance to interact with your tenants. With a content focus, you can take your apartments to the next level. It’s important to focus your marketing on local information. Local content helps your future residents as well as your current residents. Newsletters also deliver information from your website right to your prospects and residents! The right retention strategy will include improved communication that seamlessly helps you grow. A great way to keep your residents updated is through a community newsletter. Apartment newsletters... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 12, 2022
reasons to partner with market apartments
7 Reasons To Partner With Market Apartments For Multifamily Growth

Reading Time: 3 minutes Market Apartments stands as an industry leader for all things apartment marketing. With various strategies, we understand what works for each property that we partner with. The truth is, you need a company that can adjust to your needs while also helping you with your budget. If you’re considering hiring an apartment marketing company, let us show you why we’re a good fit. 1 – One-Stop Apartment Marketing Shop  With many different ways to advertise your apartments, you need a marketing plan with the best options. You also need a marketing company that can help you connect the dots. All... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | September 29, 2021
apartment marketing budget
How To Get The Most Out Of Your Apartment Marketing Budget

Reading Time: 11 minutes The time is quickly approaching for properties to take another look at their apartment marketing budget to decide which services will be the most beneficial for their property. Your apartment marketing budget allocation is the strategic distribution of financial resources towards various marketing channels. The key word is “strategic.” Think about the tactics you need to use to promote your apartment rentals. The things you choose to invest in have a direct impact on attracting potential tenants, filling vacancies, and ultimately, the profitability of your property. Apartment marketing has evolved with advancements in marketing and technology. Traditionally, it involved print... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | September 14, 2021
create the best multifamily marketing funnel
How To Create The Best Multifamily Marketing Funnel

Reading Time: 7 minutes Creating the best multifamily marketing funnel starts by understanding each of the steps that your prospects go through. Selecting an apartment and signing a lease is not just a one-time decision. The process that people follow to make an informed decision on an apartment involves many steps. Whether you realize it or not, it requires anyone to pass through several stages of advertising. It is not enough to approach your apartment marketing with one strategy because your future residents may be drawn to your marketing in various ways and places. Building the best multifamily marketing funnel includes reviewing each of... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | July 14, 2021
design tips for apartment marketing
The Best Design Tips For Apartment Marketing

Reading Time: 4 minutes It’s no secret that a crucial part of your apartment marketing is the aspect of design. Design can mean various things such as brochures, flyers, logos, property maps, and rebrands. It is the visual elements that bring your property to life. Poor design can also lead prospects away and not advertise your apartments to the maximum potential. With professional design elements, you truly can take your community to the next level. Not to mention, it will allow your property to maintain a consistent feel. Your future renters want to live somewhere that is professional. To have a high-functioning apartment website,... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | March 17, 2021
apartment marketing mistakes
10 Apartment Marketing Mistakes That Are Holding Your Property Back

Reading Time: 5 minutes Your multifamily advertising to-do list may be getting longer and longer, so it’s essential to understand what to prioritize first. It’s crucial to analyze what apartment marketing mistakes could be holding your property back. There may be simple things that you are and aren’t doing that affect your community’s potential. Dive into the areas that you can improve to level-up your property in the best ways. Even if you have the best marketing ideas for your apartment, keep in mind that if you don’t carry them out well, you may not get the desired results. It’s critical to regularly review... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | February 9, 2021
Gen Z Renters
How to Attract And Keep Gen-Z Renters In Your Community

Reading Time: 5 minutes The next generation of renters is on the rise, and it’s now crucial to focus on Gen-Z apartment marketing strategies and methods. Gen-Zers bring many new perspectives, wants, and needs to the table, so it’s essential to shift from millennial attitudes. Despite the two generations sharing common goals, Gen-Z wants greater personalization, better technology, clearer stability, and more lifestyle features. Properties of any kind will benefit from Gen-Z targeted marketing as it’s something that will only continue to grow over the coming years. While attracting Gen-Z renters is one thing, keeping them as your renters is another. Applying specific resident... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | December 8, 2020