resident retention after summer
How To Maintain High Occupancy Rates in Apartments Beyond Summer

Reading Time: 10 minutes Every season has new opportunities and difficulties for apartment management teams. As we move through the seasons, it’s important to remember that demand for apartments and rental units fluctuates and evolves throughout the year, rather than peaking at a single point. It’s an easy mistake to assume that once your units are full, you can take a break and relax. But, maintaining high occupancy rates and guaranteeing tenant satisfaction is a year-round effort. To keep your apartments filled and your tenants happy during each season, you need to adjust your marketing, maintenance, and tenant interaction strategies. How are you going... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | June 13, 2019
pool party
Resident Pool Party Ideas for Apartment Communities

Reading Time: 10 minutes It’s that time of year again! The weather is finally warming up and it’s almost time to open the pool to residents. A great way to make your residents feel like home is to help them get to know their neighbors. What better way to do that than to host a resident pool party and have some fun? If there’s one thing our team knows how to do, it’s how to throw a party! We’ve come up with some budget-friendly ideas for apartment communities to keep residents cool, refreshed, and engaged at summer pool parties. As you may know, planning... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | May 23, 2019
virtual tours for apartment marketing
How To Transform Virtual Tours into Qualified Leads

Reading Time: 17 minutes Virtual Tours for Apartment Marketing We can’t stress enough the importance of virtual tours for apartment marketing services.  Especially when it comes to long term commitments like renting an apartment.  It’s important for a prospect to know what they are getting themselves into before they sign that lease with you. The floor plan page is the most visited page on the website other than the home page. On top of that, it’s often the most recommended update on apartment websites. So why not go a little bit above and beyond when it comes to apartment floor plans? Why not give... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | February 27, 2019
Apartment leasing in winter
Winter Apartment Leasing: How to Sidestep Common Mistakes

Reading Time: 13 minutes Winter apartment leasing is almost upon us and it’s time to ensure your property is ready to go! Apartment marketers often make several common leasing mistakes during the winter season, which can hinder their efforts to attract potential tenants. Some marketers forget to adjust their advertising strategies. Winter can be a quieter season for apartment hunting, so it’s crucial to adapt your marketing efforts accordingly. This may involve promoting shorter lease terms or offering winter move-in specials to entice renters during a less competitive period. This article aims to provide property managers and marketing teams with actionable insights for leasing... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | December 12, 2018
Apartment marketing ideas for summer
Summer Marketing Ideas for Apartments

Reading Time: 9 minutes Discover the art of summer apartment leasing and why it is so popular for renters! It’s no secret that summer is the time when most people will relocate to their new home. Most moves happen during the warmer months, for various reasons. Learn why renters flock to moving in the summer as well as which marketing strategies to use to target this specific audience. As the days get longer, the weather becomes warmer, and the real estate and multifamily markets begin to rise. Why Is Summer Popular For Leasing? Ideal Weather for Moving The most common reason for wanting to... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | June 15, 2018
Property management websites
How to Retain Visitors on Your Apartment Website

Reading Time: 10 minutes Create the best apartment website by learning more about your target audience! Understanding why visitors leave your apartment website is crucial for the success of your online presence. If you don’t solve this problem, then you will not keep anyone on your website long enough to move through scheduling a tour or signing a lease. In an era where the majority of property searches begin on the internet, your website serves as the first impression potential tenants have of your apartments. First impressions are everything, and you don’t want your website to be the end of the renter experience. Identifying... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 22, 2018
Apartment marketing ideas
Apartment Marketing Ideas For Slow Winter Season To Increase Your Leads

Reading Time: 20 minutes Learn the best apartment marketing ideas for slow season! Throughout the year, you may find your multifamily property in a low season with a lack of traffic and leads. It’s important to know how to combat the slow season and what apartment marketing strategies to use. With the right approach, you can make your slow season a season of property growth! Use the strategies and information below to stay on top of your leasing game all year long. Preparing for the Slow Winter Season Winter leasing mistakes are common and it’s important to do what you can to avoid a... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 9, 2018
Digital Marketing Tips for Apartments
5 Easy Digital Marketing Tips for Apartments

Reading Time: 4 minutes For apartment managers and properties, digital marketing is integral to finding renters. Just to see how important digital marketing is to properties, simply ask your residents how many of them found you through either a website or a digital ad. Probably most of them! To help your digital marketing strategy, Market Apartments has compiled our cheat sheet of 5 Easy Digital Marketing Tips for Apartments: 1. First Impressions Matter!  When meeting someone for the first time, you want to look nice, be articulate, have a firm handshake, the works. In a world where Americans spend more time on the internet... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | November 28, 2017
Benefits of Renting an Apartment
17 Benefits Of Renting an Apartment

Reading Time: 13 minutes There are many benefits of renting an apartment! The truth is renting provides flexibility and freedom. Renters have the ability to choose the duration of their stay, allowing them to adapt to changing circumstances such as job relocations or personal preferences. Renting also frees individuals from the responsibilities and costs associated with property ownership. Owning a home can often come with a long to-do list of tasks and financial outpour. Renting can help you save a lot of money! It requires a smaller upfront financial commitment in the form of a security deposit and monthly rent payments. This can be... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | August 10, 2017