Results for SEO

apartment unit
How Do You Advertise Apartment Amenities?

Reading Time: 7 minutes Consumers in all sectors of the economy are growing more knowledgeable and being more selective about the goods and services they buy or lease. Renters, home buyers, and apartment seekers all have similar expectations in terms of value, quality, and the newest and best bells and whistles. They anticipate getting more than they bargained for. It’s important to understand those expectations and market your multifamily property in a way that highlights all you have to offer. Marketing apartments with amenities can be an effective way to attract potential renters and stand out in a competitive market. To market apartment amenities,... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 17, 2023
Boost Your Apartment Leads
18 Apartment Website Features to Boost Your Leads

Reading Time: 6 minutes It’s time to discover the secrets to how you can boost your leads and increase traffic to your apartment website. When it comes to apartment marketing, a lot of success simply comes from boosting the quality and amount of leads that you receive. With more leads, your multifamily community will have a better chance with its target audience. Your apartment websites hold a lot of weight in increasing or decreasing your leads. With the right or wrong website features, you can either attract or lose potential.  Increasing your apartment website leads should be at the forefront of your marketing strategy.... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 11, 2023
PPC for apartments
PPC vs ILS: Which is Better For Apartment Marketing

Reading Time: 5 minutes The results are in on how to determine if PPC or ILS is better for apartment marketing! PPC stands for pay-per-click and is a type of advertising that helps boost your website traffic. ILS stands for internet listing service and is when your website displays amongst an already existing website. While both pay-per-click for apartments and ILS marketing work, there are certain rewards that make one better than the other. PPC comes out on top since it improves your search engine ranking! With pay-per-click strategies like Google Ads, your website can appear as one of the first results when someone... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | December 28, 2022
Senior Living Apartments
10 Marketing Ideas For Senior Living Apartments

Reading Time: 14 minutes Learning how to market senior living apartments is the key for any 55+ property that’s looking to grow its community. While there are similar digital apartment marketing strategies and ideas that you can use, there are also certain ways that you will want to target a specific age group. Not to mention, senior apartments also come with additional marketing responsibilities that may be different than a regular property. When it comes to senior living marketing ideas, targeting the baby boomer generation can yield promising results. Baby boomers form a significant portion of the senior living market, and tailoring marketing strategies... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | November 23, 2022
features for apartment websites
12 Features For Apartment Websites To Boost Conversions

Reading Time: 11 minutes Have you ever wondered what features help apartment websites boost conversions? Many factors can take an apartment website from good to great. More importantly, you want to take every prospect from being slightly interested to fully converting. With so many different websites out there, it’s essential to provide a unique experience with endless opportunities to gain more leases. Plus, there is a science to a user-friendly apartment website that generates high-quality leads. While it’s easy to want to stay up with constant design trends, what’s more important is designing a website that will give you the results you’re looking for.... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | October 26, 2022
Halloween Community Guide for Property Management Companies
Halloween Community Guide For Property Management Companies

Reading Time: 6 minutes Planning community events can be a lot to take on, but don’t let that make you or your residents miss out on all the fun. Our Halloween Community Guide can help! This fall, our team at Market Apartments wanted to offer something extra special to the owners and management companies that we work with. We’ve started a series of community guides to help you plan Halloween events, get organized for your residents, and make living at your multifamily property the best it can be. We have dedicated our first issue to planning and organizing events in October for one of... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | October 14, 2022
Increase Leads And Occupancy
20 Ways To Find Apartment Leads And Increase Occupancy Rates

Reading Time: 9 minutes The number one question that everyone involved in apartment marketing is asking themselves constantly is how to find apartment leads and increase occupancy rates. Regardless of the status of your property, you want to continue that constant flow of new leads and growth. Knowing which apartment advertising methods are genuinely the most efficient is challenging with so many options. The goal is to find beneficial methods for your marketing budget and property. Wasting time running in circles with the same apartment marketing campaigns is easy. Consider pushing your traditional routine methods aside and using new and improved ideas. Make the... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | September 28, 2022
Apartment Websites
How Much Does It Cost To Build Apartment Websites

Reading Time: 4 minutes The cost of apartment websites can vary based on how advanced and customized you want your website to be. Many new multifamily communities may also be interested in a beginner website like a landing page. Affordable apartment websites range from $125-$250 and beyond. This cost could increase if you need additional assets or further personalization.  An apartment website can be catered to your community and the search engines. While some apartments may be looking for something more unique and high-end, there may be new communities that want more simplicity. When a website brings in more traffic and also helps you... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | September 14, 2022
Property Management Content Ideas
13 Easy Property Management Content Ideas

Reading Time: 5 minutes Are you worried you don’t have enough property management content ideas for your marketing? Various content ideas will be helpful for several purposes, including your website, social media, and blog. It’s essential to continually brainstorm ideas on what can separate your property management company from all of the rest. With a strong group of content ideas, you can regularly disperse content that will help your online ranking and overall traffic. The marketing world has moved to a content-first approach, so it’s crucial to stay on trend. However, constantly coming up with content ideas can be stressful and time-consuming. The last... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | August 24, 2022
Property Management Marketing
9 Essential Strategies For Property Management Marketing

Reading Time: 9 minutes Develop property management marketing strategies that work and create a plan you can implement across the board. As a property management company, you often have the daunting task of keeping owners informed, generating more interest, as well as proving that you’re the best option for any property. Today’s marketing goes beyond branding, leads, and sales. It serves as the basis for a successful property management business. It can give your company’s various facets new life. If you run a new property management company in a rural city, you’ve probably noticed the potential for expansion there and in the surrounding areas.... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | August 10, 2022