7 Reasons to Upgrade your Apartment Website
7 Signs Your Apartment Needs a New Website!

Reading Time: 3 minutes Your website is quite likely the first place your new residents will see you, and first impressions matter! Especially on the web. If potential residents find your website dated or difficult to use, they’re not going to stick around to let you change their mind. It’s important, therefore, to recognize the 7 signs your apartment needs a new or upgraded website design: Is your Website Responsive?  In other words, does your website respond to different types of screens: mobile, tablet, desktop, etc. Does it shrink or enlarge the photos for you, depending on screen size? Can all the text fit... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | April 9, 2018
Apartment Blog Advice
5 Blogging Tips for Apartment Websites

Reading Time: 4 minutes If you’ve joined the blog bandwagon for your apartment website (which, by the way, you should. A new study came out revealing that businesses who blog receive 67% more leads than those who don’t), then you might be wondering why you’re not getting more traffic or more leads, how to write a blog that attracts users. The short answer is: that generating quality content for blogging is hard. It takes a lot more work than it seems to write a blog post that is informative, attention-grabbing, and relevant. To make your job a little easier, here are 5 quick and... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | March 30, 2018
resident gifts
7 Simple Move-In Gifts for Apartment Renters

Reading Time: 4 minutes Move-in gift idea: Welcome to the Neighborhood Hello, Welcome to the neighborhood new neighbor! Nothing will make your new resident feel right at home than a yummy dinner basket. This basket is easy to assemble but will impress your residents with your thoughtfulness. Take your residents to Italy with ingredients you can find at your local grocer. What you’ll need: A basket A box of your favorite pasta Pasta sauce Parmesan A bag salad Tongs A free label from Marketapts! Simply email sales@marketapts.com with the Subject Line “Welcome to the Neighborhood Label” Of course, the best move-in gifts are the... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | March 26, 2018
Rental Decorating
5 Tips for Decorating a Rental

Reading Time: 3 minutes So you’re renting an apartment! Perhaps it’s your first apartment, or maybe you’ve been renting for years. Either way, you’ve decided that this is the year you’ll turn your space into a home, through decorating! Decorating a rental space can be tough. There are probably rules in your lease that prevent you from doing things like hanging artwork, repainting, using nails, etc. No fear! This does not mean you can’t still have a space that is entirely your own! It just means you get to be creative 🙂 With that, here are our decorating tips for your apartment: 1. Decals... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | March 12, 2018
Beginner's guide to apartment digital marketing
Beginner’s Guide to Apartment Marketing

Reading Time: 4 minutes As a property manager you’ve got to wear a lot of hats: leasing office, groundskeeper, bookkeeper, handyman, security guard, and more! The idea of adding another one (that of marketer) on can be very intimidating! To make your life easier, Market Apartments has come up with a simple, beginner’s guide to multifamily apartment marketing. What is apartment marketing?? Likely, your biggest goal as a property manager is to increase occupancy. Because of this, you’ll need to do two things: retain your good residents, and increase leases for empty units. How do you keep the good ones and entice the new... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | March 1, 2018
Apartment Marketing property management relations
Resident Relations Strategies for Property Managers

Reading Time: 10 minutes Resident relationship strategies in apartment management can be complicated. They include a variety of techniques and approaches used by property managers to build, maintain, and strengthen the relationships they have with their current residents. As an owner or property manager, you know that focusing on communication, trust, and community building is a crucial part of building those relationships. This approach moves beyond basic tenant management to a more holistic view that considers the emotional and community aspects of resident management. Implementing tenant engagement strategies, like regular community events, is really effective when it comes to enhancing the overall satisfaction and... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | January 31, 2018
Apartment Marketing: Digital Video advice
How to Use Video in your Apartment Marketing (with examples!)

Reading Time: 9 minutes In today’s fast-paced digital world, integrating video into your apartment marketing strategy has become an absolute must. Video wields unparalleled power, attracting new residents, showcasing your properties, and driving conversions like never before. The benefits of video marketing for rental properties are immense, offering meaningful engagement with your audience and setting you apart from competitors. The Impact of Video Marketing on Apartment Marketing The results are clear: Now is the time to start using video on your apartment website! In a world flooded with advertising messages, video marketing has emerged as a formidable tool for apartment marketers. Wondering why you should... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | January 26, 2018
Property management websites
How to Retain Visitors on Your Apartment Website

Reading Time: 10 minutes Create the best apartment website by learning more about your target audience! Understanding why visitors leave your apartment website is crucial for the success of your online presence. If you don’t solve this problem, then you will not keep anyone on your website long enough to move through scheduling a tour or signing a lease. In an era where the majority of property searches begin on the internet, your website serves as the first impression potential tenants have of your apartments. First impressions are everything, and you don’t want your website to be the end of the renter experience. Identifying... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 22, 2018
8 Questions for your apartment digital marketer
8 Questions to Ask your Apartment Digital Marketer!

Reading Time: 4 minutes Choosing the right Apartment Marketing firm for your apartment community is an important decision; apartment digital marketing directly impacts how many conversions, leads, and ultimately leases you receive. Apartment marketer can help with your web design, SEO, content writing, Digital Ads, social media, and more! You’ll need to prepare yourself for success, bringing in questions that answer the following: Is my digital marketer knowledgeable about the apartment business Is my digital marketer going to care about me as a customer? Does my digital marketer have a long history of success in this industry? Ultimately, apartment digital marketers need to be... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | January 16, 2018
Apartment marketing ideas
Apartment Marketing Ideas For Slow Winter Season To Increase Your Leads

Reading Time: 20 minutes Learn the best apartment marketing ideas for slow season! Throughout the year, you may find your multifamily property in a low season with a lack of traffic and leads. It’s important to know how to combat the slow season and what apartment marketing strategies to use. With the right approach, you can make your slow season a season of property growth! Use the strategies and information below to stay on top of your leasing game all year long. Preparing for the Slow Winter Season Winter leasing mistakes are common and it’s important to do what you can to avoid a... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 9, 2018