Student Housing Marketing
Effective Strategies for Student Housing Marketing

Reading Time: 9 minutes The world of college housing is competitive and robust and brings with it its own set of digital advertising strategies and rules. With student housing, there are very certain deadlines and methods to consider as you look to build your marketing strategy. Student apartments often offer very specific amenities and cater to a smaller targeted group of people. Therefore, you must develop and follow a very thorough and strategic plan. Your targeted marketing for students should showcase that you’re the perfect option for their home away from home! In this article, you’ll uncover how to target your ideal demographics and... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | March 14, 2024
Senior Living Apartments
10 Marketing Ideas For Senior Living Apartments

Reading Time: 14 minutes Learning how to market senior living apartments is the key for any 55+ property that’s looking to grow its community. While there are similar digital apartment marketing strategies and ideas that you can use, there are also certain ways that you will want to target a specific age group. Not to mention, senior apartments also come with additional marketing responsibilities that may be different than a regular property. When it comes to senior living marketing ideas, targeting the baby boomer generation can yield promising results. Baby boomers form a significant portion of the senior living market, and tailoring marketing strategies... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | November 23, 2022
5 Benefits of Living in Luxury Apartments
5 Benefits of Living in Luxury Apartments

Reading Time: 4 minutes When you think of luxury apartment living, what comes to mind? For many people, luxury apartment living means a beautiful apartment with new appliances, updated floors or carpet, and an expensive monthly rent payment. What many people don’t realize is that luxury living might SAVE you money in the long run. Below you will find 5 benefits of living in luxury apartments, and different ways it will save you money in the long run! 1. Fitness Centers Although most apartment communities have onsite fitness centers, they may not have the equipment needed for a full-body workout. Luxury apartments are nice... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | September 18, 2019
Google My Business for apartments
Optimize Your Apartment’s Google Business Profile for Top Ranking on Maps

Reading Time: 15 minutes How do I use my Google Business Profile for Apartment Marketing? As a property manager or owner, you want to make sure that anyone looking for your rental property can quickly find your property information and get in touch with you. Through your Google Business Profile, potential tenants who are interested in your property can learn more about your community, read reviews, view images, and even contact you via your profile. It’s an excellent (and maybe the most important) resource for apartment marketing. Google Business Profile (formerly known as Google My Business) is a free service provided by Google. It... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | August 7, 2019
pool party
Resident Pool Party Ideas for Apartment Communities

Reading Time: 10 minutes It’s that time of year again! The weather is finally warming up and it’s almost time to open the pool to residents. A great way to make your residents feel like home is to help them get to know their neighbors. What better way to do that than to host a resident pool party and have some fun? If there’s one thing our team knows how to do, it’s how to throw a party! We’ve come up with some budget-friendly ideas for apartment communities to keep residents cool, refreshed, and engaged at summer pool parties. As you may know, planning... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | May 23, 2019
Apartment reviews
How to Address Negative Apartment Reviews Effectively

Reading Time: 10 minutes Have you ever searched for an apartment community and were immediately turned off by the negative apartment reviews? Your online reputation is incredibly important when it comes to attracting new residents. The current experience that your residents are having can translate into your future success. Reading negative comments from people does not get anyone excited about living somewhere. We all know that one person’s experience is probably not true for everyone, but it can easily deter anyone from continuing their leasing experience. If you notice you are getting fewer leads, it may likely be due to your community’s reputation. Getting... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | May 7, 2019
virtual tours for apartment marketing
How To Transform Virtual Tours into Qualified Leads

Reading Time: 17 minutes Virtual Tours for Apartment Marketing We can’t stress enough the importance of virtual tours for apartment marketing services.  Especially when it comes to long term commitments like renting an apartment.  It’s important for a prospect to know what they are getting themselves into before they sign that lease with you. The floor plan page is the most visited page on the website other than the home page. On top of that, it’s often the most recommended update on apartment websites. So why not go a little bit above and beyond when it comes to apartment floor plans? Why not give... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | February 27, 2019
Virtual Tours for Apartments with Street Views
Apartment Guide to Matterport Virtual Tours

Reading Time: 3 minutes Virtually tour the outside and inside of your apartment at the same time!  When your next renters are looking for apartments, chances are they’re using a search engine. As they search, up pops Google Street View, an extremely helpful tool in understanding the neighborhood and surrounding areas, but of no help showing what the inside of the apartment looks like. In comes Matterport virtual tours, which show you the inside of the apartment, giving you a complete and immersive tour of the apartment, straight from your computer. Until now, there has been no way to have your cake and eat it too,... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | May 2, 2018
Property management best practices
Multifamily Property Management Best Practices for Real Estate Owners

Reading Time: 8 minutes All multifamily real estate owners need to know and understand how to have the best property management! The property management that you move forward with will determine your resident satisfaction, your continued property value, and so much more. There are so many ways that the right property management company and strategy can boost your community into unprecedented growth. In contrast, there are many ways that property management mistakes can leave your property with poor reviews, unhappy residents, and a lower property value. Learn how you can determine what is effective management and as a property owner, discover what needs to... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | October 12, 2017