Reading Time: 11 minutes There are fake reviews on the internet. To improve their reputation or damage the reputation of their rivals, some people may fabricate reviews. These fake reviews can be entirely made up or only slightly modified versions of actual reviews. Since more people are turning to internet reviews to help them make educated decisions, it’s critical to be aware of the existence of false reviews and take precautions to confirm their veracity before basing decisions on them. Fake apartment negative reviews can be a problem for landlords, property managers, and renters! Nothing is worse than having your online reputation ruined due to... View Article
Reading Time: 9 minutes The number one question that everyone involved in apartment marketing is asking themselves constantly is how to find apartment leads and increase occupancy rates. Regardless of the status of your property, you want to continue that constant flow of new leads and growth. Knowing which apartment advertising methods are genuinely the most efficient is challenging with so many options. The goal is to find beneficial methods for your marketing budget and property. Wasting time running in circles with the same apartment marketing campaigns is easy. Consider pushing your traditional routine methods aside and using new and improved ideas. Make the... View Article
Reading Time: 4 minutes If your community is constantly receiving negative feedback, it’s time to look into solutions for getting more positive apartment reviews! Many properties have residents who love where they live. However, if you don’t have the right ideas and practices, residents will never share those positive experiences. From Google to Bing, there are various ways that prospects find themselves looking for more context about your community. Since a review can determine whether someone leases, you can’t miss out on having great resident testimonials. Here’s what we know: ratings and reviews are the key to finding great residents. A new study shows... View Article
Reading Time: 7 minutes Apartment review management is one of the best digital apartment marketing strategies. Now more than ever, your future residents are looking at what your current residents are saying. Your reviews can truly be the deciding factor in whether or not a prospect signs a lease. Letting your reviews go is one of the most common mistakes. Apartment reviews can be helpful for landlords and property managers in addition to providing prospective tenants with information. More renters can be attracted by positive reviews, which also contribute to the property’s reputation. Positive reviews can also be published on a property website and... View Article
Reading Time: 10 minutes Can you imagine what better apartment reviews would do for your apartment marketing? The way that residents feel about your community can create a chain reaction to how others feel. Reviews truly do have the power to sway prospects negatively, or positively. This can seem quite daunting as your reviews are mainly in the hands of your residents. However, there are many strategies you can use to motivate your residents to leave the kind of reviews that you’re looking for. Take charge of getting better apartment reviews by providing your residents with what they need to leave a positive impact... View Article
Reading Time: 13 minutes Winter apartment leasing is almost upon us and it’s time to ensure your property is ready to go! Apartment marketers often make several common leasing mistakes during the winter season, which can hinder their efforts to attract potential tenants. Some marketers forget to adjust their advertising strategies. Winter can be a quieter season for apartment hunting, so it’s crucial to adapt your marketing efforts accordingly. This may involve promoting shorter lease terms or offering winter move-in specials to entice renters during a less competitive period. This article aims to provide property managers and marketing teams with actionable insights for leasing... View Article
Reading Time: 10 minutes Resident relationship strategies in apartment management can be complicated. They include a variety of techniques and approaches used by property managers to build, maintain, and strengthen the relationships they have with their current residents. As an owner or property manager, you know that focusing on communication, trust, and community building is a crucial part of building those relationships. This approach moves beyond basic tenant management to a more holistic view that considers the emotional and community aspects of resident management. Implementing tenant engagement strategies, like regular community events, is really effective when it comes to enhancing the overall satisfaction and... View Article