Smart Apartments and Technology
How To Turn Your Apartment Into A Smart Apartment

Reading Time: 10 minutes Smart apartments are the new luxury in the multifamily world. These highly technical apartment amenities may be the reason that you get more prospects! Any property can easily add these features to their community that will take it to the next level. Smart apartments often contribute to more resident happiness and are more likely to be chosen in the leasing process. Everything about these “smart” additions is based on convenience. They can bring a level of simplicity that sets apart any property from all of the rest. Smart technology additions can ultimately make an entire difference in how the prospect... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | March 3, 2021
Apartment Marketing Mistakes
Apartment Marketing Mistakes That Are Holding Your Property Back

Reading Time: 10 minutes Is your apartment marketing strategy stuck in a rut? Discover the common mistakes that could be dragging your property’s success down and learn how to turn things around. As your to-do list for multifamily advertising grows, it’s important to prioritize which tasks will be the most effective. Start by identifying and addressing marketing pitfalls that might be holding your property back.  Simple adjustments in your approach can make a big difference in your community’s success. Even with great marketing ideas, their impact can be limited if professionals don’t execute them. Regularly review your marketing strategies, analyze your data, and make... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | February 9, 2021
apartment amenities
14 Apartment Amenities That Your Residents Actually Want

Reading Time: 12 minutes The truth is, the world of multifamily amenities has drastically changed. The things that used to be the “best apartment amenities” are no longer dealbreakers, and new features have taken their place. Renters today want particular amenities, and they’re adamant about what they want. It makes complete sense to understand what renters are looking for so that your property focuses on upgrades that will be worth it. There is no point in investing in amenities that won’t engage your audience. If your property wants more leases, adding a few of these amenities could be precisely what you need to make... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 27, 2021
apartment specials to market
11 Creative Apartment Specials To Market To Future Renters

Reading Time: 8 minutes Creative apartment marketing specials can be the way to your future residents’ hearts! Specials can ultimately be the reason that a prospect chooses your community over someone else. The most common specials include discounts on rent or a free security deposit. Creative apartment specials are innovative strategies and offers designed to attract and retain residents in an apartment community. They go beyond traditional discounts and incentives by providing unique, personalized experiences and services that cater to the modern renter’s lifestyle and preferences. The significance lies in their ability to differentiate an apartment community in a competitive market, enhance resident satisfaction,... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 19, 2021
questions to ask residents
50 Questions To Ask Your Residents On Social Media

Reading Time: 4 minutes Apartment social media can be tricky, and running out of ideas is easy. Posting on social media can seem simple, but getting your residents engaged is a different story. There is an art to interacting with your audience, and it can start by following the right strategies. In recent months, resident retention efforts and resident events have continued to challenge multifamily communities facing COVID-19. Due to this, social media has become the perfect virtual tool and can truly be one of the greatest benefits during this time. However, if it gets complicated, it can seem like a waste of time.... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 7, 2021
Gen Z Renters
How to Attract And Keep Gen-Z Renters In Your Community

Reading Time: 5 minutes The next generation of renters is on the rise, and it’s now crucial to focus on Gen-Z apartment marketing strategies and methods. Gen-Zers bring many new perspectives, wants, and needs to the table, so it’s essential to shift from millennial attitudes. Despite the two generations sharing common goals, Gen-Z wants greater personalization, better technology, clearer stability, and more lifestyle features. Properties of any kind will benefit from Gen-Z targeted marketing as it’s something that will only continue to grow over the coming years. While attracting Gen-Z renters is one thing, keeping them as your renters is another. Applying specific resident... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | December 8, 2020
social media ideas
31 Apartment Social Media Ideas For Creative Posts

Reading Time: 9 minutes 1. Highlight a floor plan. Showcase one or all of your floor plans on your apartment’s social media! Consider posting an apartment video or boasting about the amenities that make your place one of a kind. Promote a sense of urgency when posting about your floor plans. Let prospects know the one they want is waiting for them and won’t be available forever. 2. Post a resident event. Share your resident events, and demonstrate connection in your community! Hosting a resident event and setting up opportunities for photos is a great way to create content for your apartment’s social media.... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | October 27, 2020
50 apartment marketing ideas
50 Apartment Marketing Ideas That Will Transform Your Leasing

Reading Time: 26 minutes Apartment marketing begins and ends with creativity. With so many online and offline options it can be difficult to know where to begin. When apartments are sitting in vacancy it can be a huge setback for you and your team. Not to mention, finding good residents and tenants can often be challenging. However, there are a variety of apartment marketing ideas that you can use to occupy a vacant unit! Digital marketing encompasses a wide range of tactics, such as search engine optimization (SEO), social media advertising, email marketing, and online listing platforms, all aimed at reaching a wider audience... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | June 23, 2020
apartment marketing strategies
Future-Proof Strategies for Effective Apartment Marketing

Reading Time: 10 minutes As the real estate industry marches forward, apartment marketing is transforming. We have always stressed the importance of digital apartment marketing. That hasn’t changed. But, as we adapt to new ways of doing business, you may find you’ll need to adjust your digital marketing efforts. Digital strategies, AI integration, inclusivity, and sustainability are taking center stage. As these trends evolve, we start to wonder if the value of internet listing sites is what it used to be. The future of apartment marketing is not just about listings; it’s about creating an immersive digital experience that starts with the search engine... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | May 26, 2020
virtual leasing guide
The Ultimate FREE Virtual Leasing Guide For Multifamily Marketing

Reading Time: 3 minutes The new normal for touring apartment buildings and units is now a fully digital experience. Download your free virtual leasing guide and start implementing emerging technology, and innovative strategies today. Over the past several weeks, every multifamily community has been able to see the impact of COVID-19. Sudden economic changes and challenges have brought many new tasks for property management teams. Perhaps the most relevant transformations that have occurred are the ones involving virtual leasing. Properties are revising their current leasing strategies to avoid face to face contact and to maintain everything in a virtual manner. Virtual leasing is becoming... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | April 21, 2020