top digital apartment marketing trends
The Top Digital Apartment Marketing Trends Right Now

Reading Time: 4 minutes With various digital apartment marketing trends circling, it’s essential to know which ones are worth your time. There always seems to be a lot to do, and it’s important to narrow down your task list with the right strategies. When it comes to apartment marketing, everyone wants to know where to place their time. Time is crucial, and you want to leverage it on the methods that will move your property forward. Therefore, it’s essential to evaluate all of the apartment marketing ideas out there to determine where your focus should be. While trends come and go, there are a... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | June 9, 2021
using seo and ppc while rebranding
6 Benefits Of Using Apartment SEO and PPC While Rebranding

Reading Time: 5 minutes When your multifamily community goes through a rebrand, it’s essential to be highly aware of the effect that it can have on your website traffic. If you change your name or revamp your site, you’re going to want to prioritize both apartment SEO and PPC. There are many reasons why these two strategies will make a difference in how much traffic you receive. Many properties will rebrand but will not be aware of the methods needed to get your site more visible. If you have recently undergone rebranding or you’re planning on rebranding your apartments, you should implement a strategized... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | April 21, 2021
reasons to rebrand your apartment
10 Reasons To Rebrand Your Apartments Right Now

Reading Time: 13 minutes Apartment rebranding may be exactly what you need to transform your leasing process. Having the right tools along with a brand new look can genuinely make all of the difference. Many properties tend to avoid rebranding, not considering all the great reasons to rebrand, and this holds them back from their target audience. As the rental market continues to change, it’s essential to stay on top of trends and innovative additions. The way that your property appears online could be the exact thing that’s stopping you from leasing more apartments. Your brand is the first thing that speaks to your... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | April 7, 2021
design tips for apartment marketing
The Best Design Tips For Apartment Marketing

Reading Time: 4 minutes It’s no secret that a crucial part of your apartment marketing is the aspect of design. Design can mean various things such as brochures, flyers, logos, property maps, and rebrands. It is the visual elements that bring your property to life. Poor design can also lead prospects away and not advertise your apartments to the maximum potential. With professional design elements, you truly can take your community to the next level. Not to mention, it will allow your property to maintain a consistent feel. Your future renters want to live somewhere that is professional. To have a high-functioning apartment website,... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | March 17, 2021
apartment marketing mistakes
10 Apartment Marketing Mistakes That Are Holding Your Property Back

Reading Time: 5 minutes Your multifamily advertising to-do list may be getting longer and longer, so it’s essential to understand what to prioritize first. It’s crucial to analyze what apartment marketing mistakes could be holding your property back. There may be simple things that you are and aren’t doing that affect your community’s potential. Dive into the areas that you can improve to level-up your property in the best ways. Even if you have the best marketing ideas for your apartment, keep in mind that if you don’t carry them out well, you may not get the desired results. It’s critical to regularly review... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | February 9, 2021
amenities residents want
12 Apartment Amenities That Your Residents Actually Want

Reading Time: 6 minutes The truth is, the world of multifamily amenities has drastically changed. The things that used to be the “best apartment amenities” are no longer dealbreakers, and new features have taken their place. Renters today want particular amenities, and they’re adamant about what they want. It makes complete sense to understand what renters are looking for so that your property focuses on upgrades that will be worth it. There is no point in investing in amenities that won’t draw your audience in. If your property wants more leases, adding a few of these amenities could be precisely what you need to... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 27, 2021
apartment specials to market
11 Creative Apartment Specials To Market To Future Renters

Reading Time: 8 minutes Creative apartment marketing specials can be the way to your future residents’ hearts! Specials can ultimately be the reason that a prospect chooses your community over someone else. The most common specials include discounts on rent or a free security deposit. Creative apartment specials are innovative strategies and offers designed to attract and retain residents in an apartment community. They go beyond traditional discounts and incentives by providing unique, personalized experiences and services that cater to the modern renter’s lifestyle and preferences. The significance lies in their ability to differentiate an apartment community in a competitive market, enhance resident satisfaction,... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 19, 2021
questions to ask residents
50 Questions To Ask Your Residents On Social Media

Reading Time: 4 minutes Apartment social media can be tricky, and it’s easy to run out of ideas. Posting on social media can seem simple, but getting your residents to stay engaged is a whole different story. There is an art to interacting with your audience, and it can start by following the right strategies. In recent months, resident retention efforts and resident events have continued to challenge multifamily communities facing COVID-19. Due to this, social media has become the perfect virtual tool and can truly be one of the greatest benefits during this time. However, if it gets complicated, it can seem like... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 7, 2021
Gen Z Renters
How to Attract And Keep Gen-Z Renters In Your Community

Reading Time: 5 minutes The next generation of renters is on the rise, and it’s now crucial to focus on Gen-Z apartment marketing strategies and methods. Gen-Zers bring many new perspectives, wants, and needs to the table, so it’s essential to shift from millennial attitudes. Despite the two generations sharing common goals, Gen-Z wants greater personalization, better technology, clearer stability, and more lifestyle features. Properties of any kind will benefit from Gen-Z targeted marketing as it’s something that will only continue to grow over the coming years. While attracting Gen-Z renters is one thing, keeping them as your renters is another. Applying specific resident... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | December 8, 2020
social media ideas
31 Apartment Social Media Ideas For Creative Posts

Reading Time: 9 minutes 1. Highlight a floor plan. Showcase one or all of your floor plans on your apartment’s social media! Consider posting an apartment video or boasting about the amenities that make your place one of a kind. Promote a sense of urgency when posting about your floor plans. Let prospects know the one they want is waiting for them and won’t be available forever. 2. Post a resident event. Share your resident events, and demonstrate connection in your community! Hosting a resident event and setting up opportunities for photos is a great way to create content for your apartment’s social media.... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | October 27, 2020