Apartment marketing not working
Reasons Your Apartment Marketing Might Not Be Working

Reading Time: 9 minutes In today’s rental market, it’s really important to market your community well. However, there are times when your apartment marketing strategy might not be working and you aren’t attracting the tenants that you need. Property managers often face a lot of pressure to achieve specific goals for bringing new residents into their community. If you’re having trouble filling the vacancies that you need to, it might be time to rethink your approach. With a few simple changes, you can be on your way to better apartment marketing ideas that will help you gain more leads and leases. It’s never too... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | June 23, 2021
The Top Digital Apartment Marketing Trends to Watch

Reading Time: 9 minutes In today’s fast-moving world of apartment marketing, digital tools are no longer just optional, they’re essential for standing out. With so many apartments to choose from, attracting the right tenants takes more than just a “for rent” sign. The way apartments are marketed is always changing, and old methods might not work as well anymore. To get noticed in this crowded market, apartment communities need to follow apartment marketing ideas and trends that catch the attention of potential renters and keep them interested. It’s about making a connection and helping future tenants imagine themselves living in the space before they... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | June 9, 2021
using seo and ppc while rebranding
6 Benefits Of Using Apartment SEO and PPC While Rebranding

Reading Time: 5 minutes When your multifamily community goes through a rebrand, it’s essential to be highly aware of the effect that it can have on your website traffic. If you change your name or revamp your site, you’re going to want to prioritize both apartment SEO and PPC. There are many reasons why these two strategies will make a difference in how much traffic you receive. Many properties will rebrand but will not be aware of the methods needed to get your site more visible. If you have recently undergone rebranding or you’re planning on rebranding your apartments, you should implement a strategized... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | April 21, 2021
reasons to rebrand your apartment
10 Reasons To Rebrand Your Apartments Right Now

Reading Time: 13 minutes Apartment rebranding may be exactly what you need to transform your leasing process. Having the right tools along with a brand new look can genuinely make all of the difference. Many properties tend to avoid rebranding, not considering all the great reasons to rebrand, and this holds them back from their target audience. As the rental market continues to change, it’s essential to stay on top of trends and innovative additions. The way that your property appears online could be the exact thing that’s stopping you from leasing more apartments. Your brand is the first thing that speaks to your... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | April 7, 2021
Apartment Marketing Mistakes
Apartment Marketing Mistakes That Are Holding Your Property Back

Reading Time: 7 minutes Is your apartment marketing strategy stuck in a rut? Discover the common mistakes that could be dragging your property’s success down and learn how to turn things around. As your to-do list for multifamily advertising grows, it’s important to prioritize which tasks will be the most effective. Start by identifying and addressing marketing pitfalls that might be holding your property back.  Simple adjustments in your approach can make a big difference in your community’s success. Even with great marketing ideas, their impact can be limited if they aren’t executed by professionals. Regularly review your marketing strategies, analyze your data, and... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | February 9, 2021
amenities residents want
12 Apartment Amenities That Your Residents Actually Want

Reading Time: 6 minutes The truth is, the world of multifamily amenities has drastically changed. The things that used to be the “best apartment amenities” are no longer dealbreakers, and new features have taken their place. Renters today want particular amenities, and they’re adamant about what they want. It makes complete sense to understand what renters are looking for so that your property focuses on upgrades that will be worth it. There is no point in investing in amenities that won’t draw your audience in. If your property wants more leases, adding a few of these amenities could be precisely what you need to... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 27, 2021
apartment specials to market
11 Creative Apartment Specials To Market To Future Renters

Reading Time: 8 minutes Creative apartment marketing specials can be the way to your future residents’ hearts! Specials can ultimately be the reason that a prospect chooses your community over someone else. The most common specials include discounts on rent or a free security deposit. Creative apartment specials are innovative strategies and offers designed to attract and retain residents in an apartment community. They go beyond traditional discounts and incentives by providing unique, personalized experiences and services that cater to the modern renter’s lifestyle and preferences. The significance lies in their ability to differentiate an apartment community in a competitive market, enhance resident satisfaction,... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 19, 2021
questions to ask residents
50 Questions To Ask Your Residents On Social Media

Reading Time: 4 minutes Apartment social media can be tricky, and running out of ideas is easy. Posting on social media can seem simple, but getting your residents engaged is a different story. There is an art to interacting with your audience, and it can start by following the right strategies. In recent months, resident retention efforts and resident events have continued to challenge multifamily communities facing COVID-19. Due to this, social media has become the perfect virtual tool and can truly be one of the greatest benefits during this time. However, if it gets complicated, it can seem like a waste of time.... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 7, 2021
Gen Z Renters
How to Attract And Keep Gen-Z Renters In Your Community

Reading Time: 5 minutes The next generation of renters is on the rise, and it’s now crucial to focus on Gen-Z apartment marketing strategies and methods. Gen-Zers bring many new perspectives, wants, and needs to the table, so it’s essential to shift from millennial attitudes. Despite the two generations sharing common goals, Gen-Z wants greater personalization, better technology, clearer stability, and more lifestyle features. Properties of any kind will benefit from Gen-Z targeted marketing as it’s something that will only continue to grow over the coming years. While attracting Gen-Z renters is one thing, keeping them as your renters is another. Applying specific resident... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | December 8, 2020
social media ideas
31 Apartment Social Media Ideas For Creative Posts

Reading Time: 9 minutes 1. Highlight a floor plan. Showcase one or all of your floor plans on your apartment’s social media! Consider posting an apartment video or boasting about the amenities that make your place one of a kind. Promote a sense of urgency when posting about your floor plans. Let prospects know the one they want is waiting for them and won’t be available forever. 2. Post a resident event. Share your resident events, and demonstrate connection in your community! Hosting a resident event and setting up opportunities for photos is a great way to create content for your apartment’s social media.... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | October 27, 2020