SEO and PPC for apartments
The Power of PPC and SEO: Why Your Apartment Marketing Needs Both

Reading Time: 10 minutes In today’s fast-moving world of apartment marketing, standing out online has never been more critical, or more challenging. The digital space is packed with listings, ads, and content, all competing for the attention of potential renters. Every day, people are searching the internet for their next home. They’re looking for something that checks all the boxes: the correct location, the right price, and the right features that fit their lifestyle. If your property isn’t showing up in those crucial moments, when someone is actively searching for a place to live, you could be missing out on valuable leads. That’s where... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | June 22, 2022
marketing that transforms your leasing
Search Engine Marketing Approach For Apartment Leasing

Reading Time: 10 minutes Prepare to take your apartment SEO to new heights. Although the internet might be overwhelming, search engines can help you limit your options. Many individuals are unaware of search engines’ influence. SEO stands for search engine optimization, and it refers to the probability of ranking high in search engine results for your related keywords. If you’re not familiar with the term “search engines,” it refers to websites that allow people to conduct online searches for certain topics. Among them are Google, Bing, and other search engines. The figures on how many individuals utilize these websites to solve their problems are... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | June 8, 2022
best ways to showcase amenities
The 10 Best Ways To Showcase Your Amenities To Future Residents

Reading Time: 5 minutes One of the best multifamily apartment marketing tips is to showcase your amenities better! With the rent prices continually rising, it’s more important than ever to help your residents see the value of your community. Many people who are looking for an apartment typically emphasize apartment-specific characteristics rather than neighborhood features. How you talk about and show your amenities can make all the difference. Many people are willing to increase their budget for rent if there are features that will enhance their lifestyle. Renters adore their pets, and the majority of apartment searches are for either pet-friendly neighborhoods or properties... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | May 11, 2022
start apartment blog for your residents
10 Easy Ways To Start The Best Apartment Blog For Your Residents

Reading Time: 9 minutes The importance of having an apartment blog is more apparent than ever. There are so many reasons you should start an apartment blog as soon as possible. Reports indicate companies that blog get 55% more website visitors. From better SEO rankings to important information for your residents, it can be precisely what your property needs to go to the next level. If you’re hesitant to start a blog, remember that it’s an investment that pays off in increased engagement and better SEO rankings. You may be wondering where your community should start when blogging. If you’ve never blogged before, it... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | April 27, 2022
Blogs are a MUST for Your Apartment Marketing
Why Blogs are a MUST for your Apartment Marketing

Reading Time: 6 minutes There are seemingly endless avenues you can go down when it comes to multifamily marketing, but blogs are something you may not have considered before. Maybe you worried it would take more time than it was worth, that there wouldn’t be enough topics to cover, or that it simply wasn’t necessary for solid marketing. However, blogs are an excellent way to not only get your property’s name out there, but to help it truly stand out among others on search engines and in the minds of potential residents. Blogging is quickly becoming one of the most productive apartment marketing trends.... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | April 13, 2022
get more positive apartment reviews
7 Easy Ways To Get More Positive Apartment Reviews

Reading Time: 4 minutes If your community is constantly receiving negative feedback, it’s time to look into solutions for getting more positive apartment reviews! Many properties have residents who love where they live. However, if you don’t have the right ideas and practices, residents will never share those positive experiences. From Google to Bing, there are various ways that prospects find themselves looking for more context about your community. Since a review can determine whether someone leases, you can’t miss out on having great resident testimonials. Here’s what we know: ratings and reviews are the key to finding great residents. A new study shows... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | March 23, 2022
apartment review management
4 Must-Have Practices For Apartment Review and Reputation Management

Reading Time: 7 minutes Apartment review management is one of the best digital apartment marketing strategies. Now more than ever, your future residents are looking at what your current residents are saying. Your reviews can truly be the deciding factor in whether or not a prospect signs a lease. Letting your reviews go is one of the most common mistakes. Apartment reviews can be helpful for landlords and property managers in addition to providing prospective tenants with information. More renters can be attracted by positive reviews, which also contribute to the property’s reputation. Positive reviews can also be published on a property website and... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | March 9, 2022
Apartment Social Media
Common Apartment Social Media Mistakes

Reading Time: 9 minutes Regardless of your property size or marketing strategies, apartment social media is an essential tool with many rewards. Your apartment social media holds a lot of weight regarding what your prospects think about your community. Not to mention, your current social media methods also impact your existing residents.  Facebook, TikTok, and Instagram apartment marketing strategies may differ slightly, but a lot of the content that you create will be similar across platforms. Finding which platforms work best for your community and how to make the most of them is so important when trying to reach both current renters and potential... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | February 23, 2022
How to send email blasts to your community
How To Use Email Blasts In Your Apartment Marketing

Reading Time: 10 minutes Email marketing is a simple and effective way to connect with potential renters and current residents. One of the best ways to use email marketing is by sending email blasts which are emails that are sent to a large group at once. When done right, email blasts can help fill empty apartments, share special offers, and keep everyone in the loop. Emails go straight to people’s inboxes, making it easy to reach them quickly with important information. Whether you’re a landlord looking to fill vacancies or a property manager wanting to keep residents engaged, email marketing is still one of... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | February 9, 2022
Apartment social media
How To Improve Apartment Social Media Presence

Reading Time: 10 minutes Social media is essential for finding new renters today! It helps apartments show off their features, build a strong brand, and connect with the right tenants. A good social media presence makes it easier to reach out to potential renters and make a great impression. Social media marketing is all about using sites like Facebook, Instagram, or Twitter to promote your community. If a future resident lands upon your social media, you want it to be obvious what your community is and where it is. Having high-quality and interesting content is key to getting people’s attention and growing your audience.... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 26, 2022