Reading Time: 4 minutes It’s the season of giving, and the time is here to let your apartment residents know that you’re thankful for them! Not to mention, there’s a variety of ways that you can go the extra mile to let your community know that you care. Get ready to make your residents feel right at home this season! 1 – Send Thank You Notes Consider sending your community thank you notes to let them know how much they mean to you! You could handcraft cards if you have a smaller community or send out a virtual thank you note. It might feel... View Article
Reading Time: 4 minutes Thanksgiving is in a couple of weeks, and it’s the perfect time to go the extra mile for your multifamily residents. There are various reasons to have your current residents be one of your top priorities this season. The holidays and winter months can bring many challenges for a lot of people. There are likely many residents in your community who can’t travel home for the holidays or don’t have a family they will celebrate with. The good news is that you can give each resident meaningful purpose with simple actions this Thanksgiving. Using the ideas below, you can ensure... View Article
Reading Time: 3 minutes Multifamily resident retention can be challenging to navigate as it varies specifically from community to community. For some multifamily properties, it makes sense to host regular events, and for others, it may be easier to do something on a smaller scale. Whatever the case, it’s essential to continue your resident retention efforts and increase them. Resident retention doesn’t have to mean always hosting an event. There are various ways that you can connect with your residents every month that will strengthen their satisfaction. It’s also a smart way to continue to bring new prospects into your community. With the right resident... View Article
Reading Time: 4 minutes As the holiday season quickly approaches, it’s time to get resident retention events planned and ready! Don’t let your winter apartment leasing become a time of stress and slow growth. With the help of social media, you can encourage your residents to spread the word to other prospects. Plus, if you also offer a referral rewards program, this can be the perfect way to get to know your resident’s connections! Don’t forget how resident retention events can help build your community and help grow your property as a whole. Any marketing plan for apartments should always include a significant emphasis on... View Article
Reading Time: 11 minutes For the foreseeable future, multifamily communities will have to transform their resident retention efforts into virtual resident events. While the exact timeline of COVID-19 is unpredictable, it will be a while before large groups can gather together. Yet despite current circumstances, it is still extremely important to have resident events to increase your resident’s satisfaction. With the current economic struggles and more, residents need an increased amount of information and connection. It is the perfect time to provide features, and services for your residents that are still accessible despite social distancing. Not to mention, everyone can use extra activities, entertainment,... View Article
Reading Time: 8 minutes Want free resident retention downloads? What is resident retention? The definition of a resident retention plan is an overall effort made by a property management team to increase the satisfaction of their current residents. Resident retention is important simply because happy residents, want to keep living at your property. The more reasons that you can give them to stay, the better. Each effort plays into the bigger goal of lessening resident turnovers. The longer that you can keep your residents engaged, the more money your property will save in the long run. Lease renewal is a simpler process and has... View Article
Reading Time: 6 minutes The holidays are here! Can you believe it? As property managers, you stress about getting brand new renters through your doors, but today we wanted to talk about a different proposal. Resident retention. Resident retention is simply the goal to minimalize resident turnover and encourage residents to stay long-term. Overall resident satisfaction is such an important part of apartment marketing. Resident retention efforts are often underestimated. However, it is no surprise that these efforts can lead to ongoing resident retention. Why should you focus on resident retention? Resident retention is a win-win. It’s simple. The more your current residents feel... View Article
Reading Time: 8 minutes Every holiday should feel special in your apartment community! Let your residents know how awesome it is to be living in your community this 4th of July by hosting a fun 4th of July resident event. There are so many fun ways to celebrate. It was hard for me to choose just one. So, I have summarized our top favorite ways to celebrate Independence Day with your residents. I’ll also talk about ways to get more resident referrals along the way. Kick off your Independence Day activities with a sunrise flag-raising ceremony, offering a poignant start to the day’s festivities.... View Article
Reading Time: 14 minutes The end of summer is approaching and it’s time to look at fall marketing tips for apartments! It’s important to remember that each time of the year calls for a different approach, and you can optimize your methods based on the season. Not to mention, the slower season for multifamily properties is quickly upon us, and your property needs to be prepared. Fall is a popular time for people to move, especially college students, recent graduates, and families. Many leases tend to end during the summer months, which leads to a surge in demand for new housing options in the... View Article