digital marketing Archives | Market Apartments : Market Apartments

Reading Time: 6 minutes When you think about luxury apartment living, what images pop into your mind? For many, it brings to mind a stunning apartment with modern features, like shiny new appliances and stylish updated floors or carpets. However, there’s an important aspect that often gets overlooked: luxury apartments can actually help you save money in the long run. This might sound surprising, but it’s true! Luxury apartments often come with a range of amenities that enhance your lifestyle without requiring extra expenses. For example, many luxury buildings offer fitness centers, pools, and rooftop lounges. Instead of paying for a gym membership or... View Article

Apartment Marketing Specialist: Chandra Lloyd

by Chandra Lloyd | September 18, 2019

Google's impact on apartment advertising

Google’s Impact and Trends in Apartment Advertising

Reading Time: 10 minutes Google is constantly making changes to improve the user experience and deliver better results for its users, which means better content and better answers. But it also means that Google’s impact on apartment advertising is continually evolving. With Google being the most widely used search engine by far, businesses and marketers alike need to keep up with the changes. Every shift in the algorithm can affect apartment marketing trends and how you reach renters. So, what’s new with Google? Well, a few things! Google is always trying to provide users with results that are closer to what they are searching... View Article

Apartment Marketing Specialist: Isabella Housel

by Isabella Housel | July 10, 2019

What is PPC and why you need it!

Reading Time: 3 minutes Start Your PPC Today When you Google your property, is your website the first entry? how about if you google “apartments in [your city],” or “best apartments in [your neighborhood]”? If you’re not ranking where you’d like to be, there are several strategies you can use to increase your Google ranking. The one we’ll be focusing on in this article is PPC for apartment marketing. PPC or “Pay Per Click” advertising is very different from organic posts, but both have a place and strengths in your apartment marketing strategy. What is PPC? Have you ever noticed that when you google... View Article

Apartment Marketing Specialist: Market Apartments

by Market Apartments | July 10, 2018

Virtual Tours for Buildings Not Built Yet

3D Tours for Lease-Ups: Showcasing Apartments Before They’re Built with Virtual Tours!

Reading Time: 9 minutes We all know how great 3D tours are, and we all know how much our team here at Market Apartments LOVES 3D tours. Why? Because they’re effective! They not only boost leads but also keep users on your page longer, enhancing conversions by up to 80%! But what if your building is still a work in progress? Can you still offer an engaging virtual tour? Absolutely! In this detailed guide, we’ll discuss how you can craft an enticing 3D tour even before your building is complete, and we’ll delve into why providing virtual tours during the construction phase is a... View Article

by Isabella Housel | July 2, 2018

A Property Owner’s Guide to Apartment Floor Plans

Reading Time: 6 minutes Apartment floor plans are essential for property owners and managers, giving potential tenants a clear view of an apartment’s layout. In this blog, we’ll cover how to use floor plans to attract more tenants and enhance your property listings. We’ll also share tips on highlighting your apartment’s best features so tenants can easily picture themselves in the space. By maximizing your floor plans, you can reduce vacancies and improve your leasing process. What is an Apartment Floor Plan? An apartment floor plan is a map showing the layout of the space, including rooms, walls, doors, and windows. It helps renters... View Article

by Isabella Housel | June 21, 2018

Reasons Professional Apartment Photography is Worth It

Reading Time: 9 minutes In today’s fast-paced world, first impressions are everything when it comes to multifamily marketing. Whether you’re browsing social media, looking at apartment listings, or scrolling through websites, the first thing that grabs your attention is usually the photos. When it comes to finding a new place to live, we often make quick decisions based on what we see in pictures. For example, if you were looking for an apartment, which listing would catch your eye first: a bright, clear photo of a spacious living room, or a dark, blurry picture that doesn’t show much? Most likely, the bright, inviting photo... View Article

by Isabella Housel | May 9, 2018

Innovative Apartment Marketing Ideas for Spring

Reading Time: 8 minutes Spring has finally sprung! The sun is out, the flowers are blooming, and your marketing campaigns could use some blossoming as well. Spring is a wonderful time for apartment marketing efforts. To make the most of the spring apartment market, consider offering seasonal discounts or promotions to attract more residents. Prospective residents are starting to analyze where they will be located during the summer, and if they will be moving in the fall. This is often the peak of student housing leases for the following year. During spring and summer, more people are inclined to move since the weather is... View Article

by Isabella Housel | April 11, 2018

Blogging Tips for Apartment Websites

Reading Time: 8 minutes Starting a blog for your apartment website is a smart move, as recent research shows that businesses with blogs receive 67% more leads. This can boost your visibility and attract potential renters. The truth is, that creating quality blog content can be challenging. Writing a post that is informative, engaging, and relevant takes a lot of effort and time. However, there are many benefits to an apartment blog and they’re worth the investment. The tips in this article will not only help you create blog content but also connect with your audience. By understanding what your potential renters are interested... View Article

by Market Apartments | March 30, 2018

What are Virtual Tours?

Reading Time: 2 minutes You’re probably looking to boost your marketing game for your apartment community! One of the easiest ways you can do accomplish this is by utilizing a virtual tour of your apartment! So what are virtual tours? What are Virtual Tours for Apartments? A Virtual tour is a convenient, and innovative way for potential residents to “tour” your property through their computer, tablet, or phone! Just like Google Street View allows someone to view the outside of a building to better understand the surrounding area, a virtual tour allows prospects to experience the interior of the property without ever leaving the comfort... View Article

by Market Apartments | December 5, 2017

Logo Design and Brand Identity For Apartments

Reading Time: 10 minutes Apartment logo design matters because it serves as the visual representation and foundation of a property’s identity. A well-crafted logo instantly communicates an apartment’s personality, values. It also helps differentiate a community from its competitors, making it memorable and recognizable. A professionally designed logo enhances a brand’s credibility, professionalism, and trustworthiness, establishing a positive impression among future renters. A visually appealing and cohesive logo creates consistency across various marketing channels, fostering brand recognition and recall. Moreover, a thoughtfully designed logo can evoke emotions, forge a connection with consumers, and ultimately influence their purchasing decisions. Logo designs matter as it plays... View Article

by Isabella Housel | October 16, 2017

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Tag Archive: digital marketing