5 Benefits of Living in Luxury Apartments
5 Benefits of Living in Luxury Apartments

Reading Time: 4 minutes When you think of luxury apartment living, what comes to mind? For many people, luxury apartment living means a beautiful apartment with new appliances, updated floors or carpet, and an expensive monthly rent payment. What many people don’t realize is that luxury living might SAVE you money in the long run. Below you will find 5 benefits of living in luxury apartments, and different ways it will save you money in the long run! 1. Fitness Centers Although most apartment communities have onsite fitness centers, they may not have the equipment needed for a full-body workout. Luxury apartments are nice... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | September 18, 2019
Does your apartment website have the total package?
5 Apartment marketing tools to maximize your leads!

Reading Time: 4 minutes Are you utilizing all the important marketing tools needed to maximize your leads? Your apartment website is like a package that gets you everything you need to produce qualifying leads. This blog will talk about all the great marketing tools you can use to bring your apartment website to life and produce the leads you need to turn prospects into residents. 1. Keep your website up to date. The first step to maximizing your leads is to make sure your website is up to date. Do you have updated pictures of your units and amenities? Are they clear and bright... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | July 24, 2019
Google search bar and magnifying glass.
How Does Google Affect New Apartment Marketing Trends?

Reading Time: 6 minutes Google is constantly making changes to improve user experience. With Google being the most widely used search engine by far, it’s important for businesses and marketers alike to keep up with the changes as it can affect apartment marketing trends. So what’s new with Google? Well, a few things! Google has made search results more diverse and now provides users with more results related to their search query.  This blog will explain how Google is doing this, and what it means for the apartment industry, so let’s get to it. What’s new with Google? Google has decided they will no... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | July 10, 2019
4th of July
3 Unique and Fun 4th of July Resident Event Ideas

Reading Time: 4 minutes DOWNLOAD OUR FREE 4TH OF JULY RESIDENT GIFT TAGS! Every holiday should feel special at your apartment community! Let your residents know how awesome it is to be living at your community this 4th of July by hosting a fun 4th of July resident event. There are so many fun ways to celebrate. It was hard for us to choose just one. So, we’ve summarized our top 3 favorite ways to celebrate Independence Day with your residents. We’ll also talk about ways to get more resident referrals along the way. 1)  4th of July Scavenger hunt. Scavenger hunts are great... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | June 26, 2019
Sitemares: Top 4 Apartment Website Scares to Avoid.
Top 4 Apartment Website Scares to Avoid.

Reading Time: 3 minutes Every person who has ever gone apartment shopping has experienced properties which left them spooked and sent them running for their lives – or at least running from the website never to return. Whether it was bone-chilling photos or hair-raising floor plan designs, these site scares act as a repellent to potential residents and needs to be addressed! Luckily for you we are here to help and have provided the top 4 site scares for apartment websites. 1) Outdated floor plans on your apartment website!😱 We’ve said it before, and we’ll say it again. Your floor plan page, along with... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | October 25, 2018
spooky
Spooky Specials with Market Apartments

Reading Time: 2 minutes Spooky season is upon us and Market Apartments is all about October! To get in the mood, we are offering all sorts of specials and gifts! It’s a trick-or-treat delite that will get your property looking spooktacular. See which of our specials will be the right move for your apartment community. Website Upgrades: If you haven’t done it by now, it’s never too late to give your apartment a much-needed make-over with a brand new website. We are currently offering FREE SSL’s with any website upgrade! With Google’s new algorithm focusing on sites that don’t have SSL’s, upgrade today and you can... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | October 11, 2018
PPC Advertising for Apartments
What is PPC and why you need it!

Reading Time: 3 minutes Start Your PPC Today When you Google your property, is your website the first entry? how about if you google “apartments in [your city],” or “best apartments in [your neighborhood]”? If you’re not ranking where you’d like to be, there are several strategies you can use to increase your Google ranking. The one we’ll be focusing on in this article is PPC for apartment marketing. PPC or “Pay Per Click” advertising is very different from organic posts, but both have a place and strengths in your apartment marketing strategy. What is PPC? Have you ever noticed that when you google... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | July 10, 2018
Virtual Tours for Buildings Not Built Yet
3D Tours for Lease-Ups! Create a 3D tour without the building built yet.

Reading Time: 3 minutes So, we all know how great 3D tours are, and we all know how much our team here at Market Apartments LOVES 3D tours. Why do we love them? Because they work! Not only do they increase leads, but they also make users stay longer on your page, increasing conversions by up to 80%! Ok, ok. So we’ve gone on and on about 3D virtual tours, but what if your building is currently being built, and you don’t have a workable unit yet? The time before the building is built is prime time to start locking down leases. You can’t... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | July 2, 2018
Apartment Floor Plans for Beginner's
Beginner’s Guide to Apartment Floor Plans for Websites

Reading Time: 3 minutes So you’ve got your apartment website…now what do you put on it?? Next to gorgeous apartment photography, floor plans are the second-highest recommended update from apartment marketers. When potential residents visit your site, they want to see the space, so they can envision themselves in it. Essentially, they need a map to figure out where to go. The next question is, which map do you want to give them? There are several different apartment floor plan options, and each comes with its own unique characteristics. The bottom line is that potential residents and other web traffic are all looking for... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | June 21, 2018
Apartment Resident Retention Party
Have a Dive-in Movie Party for your apartment residents!

Reading Time: 2 minutes Today is National Drive-in Movie day, but at Market Apartments, we’re busy celebrating “Dive-in Movie Day,” a day where apartments can play a film right by the pool! Your residents can lounge on the reclining chairs while watching their favorite film, splash along to the soundtrack, and appreciate the gesture offered by your property! How to Throw a “Dive-in Movie” party and What You’ll Need To throw your own “Dive-in Movie” party, the most important things you need are things you already have!: a pool and people to fill it! To make the event truly magical, string up some lights... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | June 6, 2018