Results for social media

What drives apartment leads
Best Way to Generate Apartment Leads: SEO, PPC, or Social Media?

Reading Time: 13 minutes Generating apartment leads is crucial for property managers and marketers to fill vacancies quickly. Three key digital marketing channels are Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, and social media marketing. Each has its own strengths for attracting potential tenants. In this article, we will explore how SEO, PPC, and social media help generate apartment leads by explaining each service in detail. We’ll examine case studies and analyze return on investment (ROI) for a clear comparison. By assessing benefits, costs, conversion rates, and lead quality, you’ll understand which channel aligns best with your marketing goals. Our goal is to help... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | October 21, 2024
Apartment Social Media
How to Fill Your Apartment Vacancies Through Social Media

Reading Time: 9 minutes Learn how to fill your apartment vacancies through social media! Social media is an extremely powerful tool when it comes to getting new tenants. The world today often revolves around social media platforms. If you aren’t using effective apartment social media marketing then you’re likely missing out on converting many prospects.  It’s no secret that social media marketing isn’t something that you can just throw together. Remember to comply with fair housing laws and regulations when advertising your vacancies online. These include familiarizing yourself with the applicable fair housing laws, crafting inclusive and non-discriminatory advertisements, utilizing fair housing resources such... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | May 24, 2023
Apartment social media for resident retention
How To Improve Resident Retention With Social Media

Reading Time: 11 minutes Start to improve your resident retention with social media! Your apartment’s social media is one of your greatest tools to leverage new prospects. You don’t need to rely on word of mouth only to get new leads and drive traffic! Did you also know that you can use it to increase your current resident’s happiness? It’s no secret that your apartment community will experience more success if you consider resident satisfaction. With less resident turnover, comes greater savings as well as a greater feeling of community. Plus, the happier your residents are, the more that they will refer your property... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | November 9, 2022
social media ideas for property managers
Top 10 Social Media Ideas For Property Management Companies

Reading Time: 7 minutes It’s easy to feel in a rut with social media ideas for property management! Often property management companies have a professional audience that they need to entertain and educate. The goal of any property management social media account should be to increase your overall traffic. With an increase in traffic, you can acquire more properties as well as elevate your ROI. The majority of property management companies have someone in-house who takes care of their apartment’s social media. Marketing as property management can have a lot of possible avenues and strategies to try, but social media is a key component... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | October 12, 2022
Apartment Social Media
Common Apartment Social Media Mistakes

Reading Time: 9 minutes Regardless of your property size or marketing strategies, apartment social media is an essential tool with many rewards. Your apartment social media holds a lot of weight regarding what your prospects think about your community. Not to mention, your current social media methods also impact your existing residents.  Facebook, TikTok, and Instagram apartment marketing strategies may differ slightly, but a lot of the content that you create will be similar across platforms. Finding which platforms work best for your community and how to make the most of them is so important when trying to reach both current renters and potential... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | February 23, 2022
Apartment social media
How To Improve Apartment Social Media Presence

Reading Time: 10 minutes Social media is essential for finding new renters today! It helps apartments show off their features, build a strong brand, and connect with the right tenants. A good social media presence makes it easier to reach out to potential renters and make a great impression. Social media marketing is all about using sites like Facebook, Instagram, or Twitter to promote your community. If a future resident lands upon your social media, you want it to be obvious what your community is and where it is. Having high-quality and interesting content is key to getting people’s attention and growing your audience.... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 26, 2022
questions to ask residents
50 Questions To Ask Your Residents On Social Media

Reading Time: 4 minutes Apartment social media can be tricky, and running out of ideas is easy. Posting on social media can seem simple, but getting your residents engaged is a different story. There is an art to interacting with your audience, and it can start by following the right strategies. In recent months, resident retention efforts and resident events have continued to challenge multifamily communities facing COVID-19. Due to this, social media has become the perfect virtual tool and can truly be one of the greatest benefits during this time. However, if it gets complicated, it can seem like a waste of time.... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 7, 2021
social media ideas
31 Apartment Social Media Ideas For Creative Posts

Reading Time: 9 minutes 1. Highlight a floor plan. Showcase one or all of your floor plans on your apartment’s social media! Consider posting an apartment video or boasting about the amenities that make your place one of a kind. Promote a sense of urgency when posting about your floor plans. Let prospects know the one they want is waiting for them and won’t be available forever. 2. Post a resident event. Share your resident events, and demonstrate connection in your community! Hosting a resident event and setting up opportunities for photos is a great way to create content for your apartment’s social media.... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | October 27, 2020
apartment digital marketing
How To Use Social Media In Your Apartment Digital Marketing

Reading Time: 8 minutes In the past several weeks, Market Apartments has been exploring the top 10 apartment digital marketing trends. Since each of these terms and strategies is important, it is crucial to dive deeper and develop a plan. We recently launched a Free Social Media Guide For Apartments that is complete with a lot of great social media ideas on how to utilize a social media strategy for outreach marketing. Remember, exposure is a major component of social media apartment marketing. However, some may still be wondering, can social media actually create lead generation? The simple reality is that arguably most everyone... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 29, 2020
social media guide
Free Social Media Guide For Apartments And Apartment Marketing

Reading Time: 3 minutes 3.2 billion people around the world use social media on a daily basis. It is quickly taking over the world of digital marketing as more, and more users are relying on it to actually make their choices. Social media can completely change your apartment marketing. It can establish an online presence for your multi-family apartments, and ultimately lead to more prospects. Additionally, social media can make your current residents feel like they’re a part of a community. Everything you need to know about Instagram, Twitter, Facebook, and Instagram management and marketing. In this article, we’ll look at some best practices... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 8, 2020