The truth is, the world of multifamily amenities has drastically changed. The things that used to be the “best apartment amenities” are no longer dealbreakers, and new features have taken their place. Renters today want particular amenities, and they’re adamant about what they want. It makes complete sense to understand what renters are looking for so that your property focuses on upgrades that will be worth it. There is no point in investing in amenities that won’t engage your audience.
If your property wants more leases, adding a few of these amenities could be precisely what you need to make all the difference. So many amenities are commonplace now that you have to do something that will separate you. Think beyond the amenities and consider your future residents.
Before investing in upgrades, you should understand which amenities bring the highest return on investment. Features like in-unit washers and dryers or secure package lockers can support higher rents or help reduce vacancy faster. Other features, such as tanning rooms or golf simulators, may raise operating costs without improving tenant retention. To see which upgrades are worth the cost, compare installation expenses with possible gains in lease-up speed, tenant retention, and extra income from pet rent or premium parking.
For example, a study by the National Apartment Association found that properties with pet amenities could charge up to $50 per month in pet rent, generating thousands of dollars each year from this single amenity.
1 – Fitness Classes
Your future residents are looking to live somewhere that has their well-being in mind. With gym memberships and private fitness studios being so expensive, having these features in your community is a huge win. These classes can include Yoga, Spin, Zumba, and more! Renters want luxury fitness training at no extra cost.
These luxury fitness amenities could consist of Peloton Bikes, Sweat by Kayla, or any popular fitness feature. Including fitness community amenities is a massive game-changer for all properties.
2 – Dog Park
A standard community amenity is a pet park of some sort. However, many of these “pet-parks” may be run-down areas that don’t’ host a lot of space. Recent studies have shown that people truly value their pets on such a personal level. Your future renters may move forwards or backward with the leasing process, depending on how it looks for their little friend.
You can upgrade your property’s dog park in effortless ways. Choose the right equipment and install products that cater to all breeds of dogs. Get inspiration from other pet parks in your area! By adding a couple of enhancements, you can change the entire environment.
Pet Policy Enforcement & Community Balance
Creating a pet-friendly community means more than adding a dog park. It also requires clear rules and fair enforcement. Start with a pet agreement that explains leash rules, relief areas, noise limits, and what happens after repeated violations. Many communities use a three-strike system for things like not picking up waste or allowing aggressive behavior.
To avoid conflict between pet owners and other residents, try holding short orientation sessions or giving out handouts that explain the rules. You also need to understand the legal limits. You can’t restrict service animals or some emotional support animals because of Fair Housing laws. Check with legal counsel to make sure your rules follow the law. Train staff regularly on how to handle pet-related disputes respectfully and legally.
3 – Smart Locks
Having everything you need within your smartphone has become one of the most fantastic perks of modern living. At the touch of a button, your future renters want to be able to get into their apartments. This type of entry system can happen through something called smart locks. A smart lock is an electromagnetic lock that allows someone to unlock a door through a mobile device.
This easy system makes sense as traditional keys can be easy to lose and not as convenient. Not to mention, it can eliminate the need for the property to handle key distribution. Smart “apartments” are a new luxury. So making this small change can take your community from okay to spectacular.
Smart technology is only useful when it’s easy to use and maintain. Property managers should check systems for reliability and support. For example, keyless entry systems should include manual overrides in case the app fails. Thermostats should work with common HVAC systems. When reviewing tech features, focus on those with broad appeal and proven use, such as smart thermostats and fiber internet. Avoid niche gadgets like app-controlled blinds that sound impressive but have little daily impact.
EV charging stations are quickly becoming a key amenity in urban and high-end communities. Installation can be expensive, ranging from $2,500 to $10,000 per charger. Grants and local incentives can help cover the cost. These stations attract tenants who drive electric vehicles and help keep the property ready as EVs become more common.
4 – WiFi
Moving in and having to establish your Wi-Fi situation can be incredibly draining. It’s another thing on the to-do list, and it can often be an additional cost. A community that includes Wi-Fi as a piece of its amenities is hard to pass up! WiFi as a service promotes your property as one of modern luxury and gives your future residents a huge perk. This addition is so simple and yet could be the reason that many more prospects lease with you. It seems to be an absolute must for the future of amenities.
5 – Amazon Package Locker
Among the top amenities renters want, a safe way to retrieve their packages is an absolute must. With package theft continually on the rise, your future renters wish to rest assured that they will be able to receive their packages without any problem.
Many of your prospects may be gone the entire day, or even for days at a time. The simple truth is that everyone is looking for a sure way that their packages can stay protected. If your property doesn’t have this type of security in place yet, it’s time to consider it.
6 – Bike Sharing
Owning and storing a bike as an apartment resident can be a hassle. It’s not comfortable to keep such a large object in your apartment, and very few communities provide convenient bike storage. Bike Sharing is the perfect amenity to bring convenience to your resident’s fingertips. Bike Sharing entails that your property will own several bikes that residents can use when they see fit. You will have to set up a system that establishes the guidelines, but it’s a straightforward process once designed. Bike Sharing could be the perfect feature for student housing or communities in a big city.
7 – Coworking & Work-From-Home Amenities
Remote work isn’t just a trend. For many renters, it’s a lifestyle. Communities that provide quiet, dedicated work areas stand out. A functional coworking space goes beyond couches and Wi-Fi. Renters look for spaces with strong internet, charging stations, and enough privacy to focus.
To upgrade your community, add reservable Zoom rooms, outdoor Wi-Fi patios, or small phone booths for quick calls. These options provide residents with the flexibility they need without crowding their apartments. Use a clear booking system and set quiet hours so the space serves its purpose. A few smart upgrades can turn a lounge into a work-friendly space that helps keep residents longer.
8 – Smart Thermostat
A Smart Thermostat (also known as a WiFi thermostat) is the new “must-have” appliance for every apartment. The advantages of installing this type of thermostat are a game-changer and beneficial for both properties and residents. Smart thermometers help residents track their energy use, which encourages minimized energy use.
One of the most significant benefits is that it allows residents to control their apartment’s temperature remotely. Not to mention, these thermostats are also very easy to install. Your property needs these on your apartment amenities checklist!
9 – Sauna/Meditation Room
Wellness is a new statement of luxury. Residents are looking for ways that they can continually better their lives without even leaving their homes. A sauna, meditation room, steam room, or wellness program will draw in prospects who want better living and a better lifestyle.
Many multifamily amenities may lack the appearance of luxury. With simple upgrades, bland extras can become something remarkable. Create luxurious amenities at your property by merely keeping wellness in mind.
10 – Transit Services
Giving your residents access to a local lifestyle is a powerful feature. From ride-sharing to bus passes to discounted transit passes, there are a variety of ways that you can bring convenience to your community. Consider the ways that you can make travel more comfortable and more accessible for your property. Offer discounted or free passes for your local system.
Designate a drop-off/pick-off station for ride-sharing that your residents can let their Uber/Lyft driver know precisely where to pick them up. The best apartment amenities include modern upgrades and simple advantages!
11 – Secure Storage Solutions
Living in an apartment often means dealing with limited storage space. Many renters struggle to store bikes, outdoor gear, or extra packages in small apartments. Secure, on-site storage lockers can be a major benefit. Even small additions, such as vertical bike racks, enclosed lockers, or weatherproof package storage, can make a big difference.
Real storage options add everyday value for residents and help reduce hallway clutter. Some properties charge $15 to $30 per month for locker units, turning a simple amenity into steady income.
12 – Local Events & Connections
Set your residents up for success in your local area. While resident events have often stood as the norm, the attendance at these events isn’t typically excellent. It may be more inviting for your residents to participate in something your local area has to offer. These events can include a local fitness instructor coming to teach a class, a local food truck, or a local store setting up a pop-up shop.
The idea is that it will take your resident events a step further than just being an activity. Get creative with how you can incorporate what makes your area unique with your community.
13 – Stacked Washer & Dryer
It makes perfect sense that arguably all of your future residents want a washer and dryer included in their apartment. However, the requests are increasing for “stackable” washers and dryers. This type of washer and dryer layout has many benefits, but the main one is that it is excellent for small spaces.
Many apartments don’t offer a lot of extra space, so this room saved by a stackable washer and dryer is a huge benefit. Some studies show that stackable washers and dryers are easier on your clothes and have more efficient cleaning styles.
14 – Sustainable Options
The best apartment amenities that your future renters are looking for are often sustainable options. Popular green amenities may include an on-site recycling program. Your residents will appreciate a comprehensive recycling program that is mindful of their waste! Giving your residents alternative means of transportation, such as bike storage, ride-sharing options, or community transit packages, is the perfect option for sustainable living.
Lastly, consider adding more “green spaces” to your property. These green spaces may include modern upgrades such as a plant wall, rooftop garden, and beyond. Apartment amenities that lend towards sustainability will be much more popular with future renters.
Amenity Priorities by Renter Type
Every renter group values different amenities. Customizing property upgrades to meet the needs of today’s renters helps your property stand out in a competitive market.
Families
Family renters look for safe, functional spaces that support daily routines:
- Ground-level units with secure outdoor play areas
- Stroller-accessible entryways and elevators
- Multi-bedroom layouts with good sound insulation
- Close access to schools, parks, and grocery stores
- Indoor community rooms that work for events or homework
Adding one child-friendly feature, such as a fenced courtyard or flexible storage, can greatly increase appeal for young families.
Young Professionals
This group looks for flexible living, convenience, and spaces that reflect their lifestyle:
- Smart locks, Wi-Fi thermostats, and app-based entry
- Stylish coworking areas with outlets, phone booths, and strong internet
- Fitness-on-demand options like Peloton bikes and group wellness rooms
- Bike storage, EV charging stations, and fast move-in tools
- Transit access or Uber/Lyft drop-off spots
They often prefer living setups that blend work, life, and fun instead of focusing on luxury alone.
Gen Z Renters
Gen Z expects connected, eco-conscious living from the start:
- Fiber-speed internet and good streaming
- Smart tech included (locks, lights, thermostats)
- Sustainable design features like bike sharing, recycling, and green spaces
- Quiet study rooms or Zoom booths
- Community events that reflect local culture and include everyone
For Gen Z, technology is expected from the start. They often post negative reviews when expectations aren’t met.
Millennials
Millennials make up much of today’s rental demand. They focus on comfort, tech, and lifestyle:
- On-site fitness classes like yoga or spin
- Pet-friendly policies and well-kept dog parks
- Easy-to-use package lockers and flexible storage
- Walkable neighborhoods near dining, shops, and nightlife
- Visible green practices and environmental branding
Millennials expect communities that match their values and make daily tasks easier, from paying rent to caring for pets.
Cost vs. Value: Which Amenities Are Actually Worth It?
The amount landlords should invest depends on the building type, market, and resident demographics. Here’s a breakdown:
- Value-Focused Communities: Invest $500–$2,000 per unit in essential upgrades like in-unit laundry or secure package rooms. These upgrades typically provide a strong ROI.
- Mid-Tier Properties: Spend $2,000–$5,000 per unit on competitive upgrades like fiber internet, smart thermostats, or coworking spaces.
- High-End or Luxury Buildings: Budget over $10,000 per unit for luxury features like EV chargers, rooftop lounges, and high-end appliances.
Experts’ Tip: Start by surveying residents to determine which amenities are most desired before setting an upgrade budget.
Affordable Upgrades That Matter:
There are low-cost upgrades that can make a significant impact:
- Vertical bike racks
- Smart locks under $150 per unit
- Resident bookshelf swaps in common areas
- Improved lighting in hallways
- Charging stations for devices
- Secure lockers for oversized packages
- Updating old furniture in the lobby (under $500)
- Adding a whiteboard to a coworking space
These upgrades increase perceived value without requiring a big financial investment.
Should You Add a Pool or Hot Tub?
Pools and hot tubs come with high costs:
- Initial Installation Costs: Pool installations can range from $30,000 to $60,000. Annual maintenance can cost $3,000–$5,000.
- In Warmer Climates/Resort Communities: Pools may justify the investment by increasing rent by $50–$100 per month and speeding up lease-ups.
- In Cooler Climates/Non-Family Buildings: Usage may be too low to offset costs.
- Other Popular Amenities: Surveys from Multifamily Executive Magazine show that residents prefer fitness rooms or coworking lounges over hot tubs.
Operational & Legal Risk Management
Even popular amenities can become liabilities without proper oversight. A broken pool pump, faulty gym equipment, or locked coworking space can frustrate residents and lead to legal issues. If an amenity was advertised during a tour or online, residents may assume it’s part of the lease agreement, even if it’s not written in the lease.
To reduce risk, properties should:
- Clearly list maintenance responsibilities and amenity availability in the lease addendum.
- Post clear signs with rules, hours, and usage limits.
- Schedule quarterly inspections and keep records of repairs to show due diligence.
- For high-risk areas like pools or gyms, review insurance coverage for gaps and train staff to respond to incidents.
Being proactive protects your property and shows residents that you run a reliable, professional place to live.
Rethink Amenities with the “Use, Value, Keep” Framework
If you’re unsure which amenities actually matter or whether the ones you offer are helping or hurting, try this three-part method:
1. Use: Track What Residents Use
Instead of guessing, use simple tracking tools.
Use gym keycard logs to monitor off-peak hours.
Track locker pickup times to see if the package room gets too full.
Use digital sign-ups for shared spaces to see how fast they fill.
These numbers show which features people use and which ones sit unused.
2. Value: Ask Residents What They’re Willing to Pay For
Send quarterly surveys and ask three questions:
- “Which amenity do you use most?”
- “Which one could you live without?”
- “Which new feature would you be willing to pay $10 a month for?”
Include a text box for suggestions. This helps you see whether people prefer EV chargers or pet spas instead of community rooms, and it gives you support for future upgrades.
3. Keep: Remove Features That Waste Time or Money
Use the data from Step 1 and feedback from Step 2 to remove features that don’t bring value.
If the tanning bed costs $200 a month to run but is only used five times every three months, put that money toward better WiFi, updated pet policies, or a resident lounge people will use.
Using the “Use, Value, Keep” method helps match your amenities to what residents want and prevents wasting money on features they don’t use.
How much do amenities increase rent pricing?
According to data from the National Multifamily Housing Council (NMHC) and CoStar Group, in-unit laundry usually adds $40 to $60 to monthly rent in Class A and B properties, especially in urban areas with low vacancy rates. Smart home packages, such as locks, thermostats, and voice-control devices, can raise monthly rent by $30 to $50, especially when bundled with app-based tenant services. CBRE’s “2024 U.S. Multifamily Outlook” notes that coworking lounges are becoming a key feature in mixed-use properties, often raising rent by $25 to $40 per unit in tech-focused cities like Austin and Denver.
Amenity-driven rent increases vary by region and by how common the feature is in the area. For example, covered parking in snowy cities like Minneapolis or Salt Lake City can add $70 to $90 to monthly rent because of its seasonal usefulness. High-speed fiber internet, especially 1 Gbps or faster from providers like Google Fiber or Quantum Fiber, can add $50 to $75 to rent, particularly in properties aimed at remote professionals. These premiums are higher when the amenities are exclusive or tied to the building’s identity, such as a rooftop fitness studio run in partnership with a well-known fitness brand.
Still not sure what amenities your target audience is looking for? Consider creating apartment resident personas to understand them a bit better and maybe discover exactly what amenities they need to create the lifestyle they want.
Advertise your apartment amenities better!
If your property has recently upgraded your apartment amenities, but you aren’t displaying them in the best ways, you may be missing out on a lot of leads! It’s important to strategize the best way to market your amenities through photographs and your website’s wording. You don’t want the beautiful additions of your community to go to waste!
Related posts:
Categorised in: Apartment Marketing
This post was written by Isabella Housel
Isabella Housel is a passionate and versatile professional writer with a deep love for words and a commitment to crafting compelling content that engages, informs, and inspires. With many years of experience in the industry, she has honed her skills across various genres, from creative storytelling to informative articles and technical documentation.