Reading Time: 9 minutes Learn how to fill your apartment vacancies through social media! Social media is an extremely powerful tool when it comes to getting new tenants. The world today often revolves around social media platforms. If you aren’t using effective apartment social media marketing then you’re likely missing out on converting many prospects. It’s no secret that social media marketing isn’t something that you can just throw together. Remember to comply with fair housing laws and regulations when advertising your vacancies online. These include familiarizing yourself with the applicable fair housing laws, crafting inclusive and non-discriminatory advertisements, utilizing fair housing resources such... View Article
Reading Time: 15 minutes Apartment Instagram and Facebook ads work and can be what your property needs to take it to the next level! Both platforms give you the ability to reach a brand-new audience. You can cater your ads to your target audience with paid social media campaigns. When done correctly, apartment social media ads will bring in a new wave of renters and increase your high-quality leads. It is easy to overspend on paid social apartment ads, so it’s crucial to ensure that you have the right team and methods. Make sure you understand ad formats and the appropriate targeting options before... View Article
Reading Time: 11 minutes Learning how to market senior living apartments is the key for any 55+ property that’s looking to grow its community. While there are similar digital apartment marketing strategies and ideas that you can use, there are also certain ways that you will want to target a specific age group. Not to mention, senior apartments also come with additional marketing responsibilities that may be different than a regular property. When it comes to senior living marketing ideas, targeting the baby boomer generation can yield promising results. Baby boomers form a significant portion of the senior living market, and tailoring marketing strategies... View Article
Reading Time: 5 minutes Regardless of your property size or marketing strategies, apartment social media is an essential tool with many rewards. Your apartment social media holds a lot of weight regarding what your prospects think about your community. Not to mention, your current social media methods also impact your existing residents. Facebook, TikTok, and Instagram apartment marketing strategies may differ slightly, but a lot of the content that you create will be similar across platforms. Finding which platforms work best for your community and how to make the most of them is so important when trying to reach both current renters and potential... View Article
Reading Time: 4 minutes It’s now more important than ever to improve your apartment social media! With the right changes and help from experts, you can be on your way to major growth. Social media is truly becoming the new search engine. It combines content with professional information to bring your community everything they need. Your residents, as well as your prospects, benefit from your social media presence. Don’t let your social media get left behind in 2022! More leads, more website traffic, and more residents are waiting for you. Without an online presence on social media, no company can exist. And until a... View Article
Reading Time: 4 minutes Apartment social media can be tricky, and it’s easy to run out of ideas. Posting on social media can seem simple, but getting your residents to stay engaged is a whole different story. There is an art to interacting with your audience, and it can start by following the right strategies. In recent months, resident retention efforts and resident events have continued to challenge multifamily communities facing COVID-19. Due to this, social media has become the perfect virtual tool and can truly be one of the greatest benefits during this time. However, if it gets complicated, it can seem like... View Article