Reading Time: 11 minutes There are fake reviews on the internet. To improve their reputation or damage the reputation of their rivals, some people may fabricate reviews. These fake reviews can be entirely made up or only slightly modified versions of actual reviews. Since more people are turning to internet reviews to help them make educated decisions, it’s critical to be aware of the existence of false reviews and take precautions to confirm their veracity before basing decisions on them. Fake apartment negative reviews can be a problem for landlords, property managers, and renters! Nothing is worse than having your online reputation ruined due to... View Article
Reading Time: 5 minutes The number one question that everyone involved in apartment marketing is asking themselves constantly is how to find apartment leads and increase occupancy rates. Regardless of the status of your property, you want to continue that constant flow of new leads and growth. Knowing which apartment advertising methods are genuinely the most efficient is challenging with so many options. The goal is to find beneficial methods for your marketing budget and property. Wasting time running in circles with the same apartment marketing campaigns is easy. Consider pushing your traditional routine methods aside and using new and improved ideas. Attain the... View Article
Reading Time: 4 minutes If your community is constantly receiving negative feedback, it’s time to look into solutions for getting more positive apartment reviews! Many properties have residents that love where they live. However, if you don’t have the right ideas and practices, residents will never share those positive experiences. From Google to Bing, there are various ways that prospects find themselves looking for more context about your community. Since a review can determine whether someone leases, you can’t miss out on having great resident testimonials. So how can you guarantee that you’re getting the best reviews possible? Discover new ways and find advanced... View Article
Reading Time: 6 minutes Apartment review management is one of the best digital apartment marketing strategies. Now more than ever, your future residents are looking at what your current residents are saying. Your reviews can truly be the deciding factor in whether or not a prospect signs a lease. Letting your reviews go is one of the most common mistakes. Apartment reviews can be helpful for landlords and property managers in addition to providing prospective tenants with information. More renters can be attracted by positive reviews, which also contribute to the property’s reputation. Positive reviews can also be published on a property website and... View Article
Reading Time: 6 minutes Can you imagine what better apartment reviews would do for your apartment marketing? The way that residents feel about your community can create a chain reaction to how others feel. Reviews truly do have the power to sway prospects negatively, or positively. This can seem quite daunting as your reviews are mainly in the hands of your residents. However, there are many strategies you can use to motivate your residents to leave the kind of reviews that you’re looking for. Take charge of getting better apartment reviews by providing your residents with what they need to leave a positive impact... View Article
Reading Time: 5 minutes It’s true, you’ve heard that your apartment’s online presence can make or break your leases. So why is that the case? Why does the way that your property looks online make such a big difference? In this article, we’ll dive into the reasons behind multifamily reputation management, and why this simple practice can completely transform your apartment marketing. The Art Of Online Interaction Perhaps you have read the statistic already that 90% of people make their consumer decisions completely based on online reviews. Not to mention, prospects aren’t’ just looking for reviews from your community, they’re looking to see how... View Article
Reading Time: 4 minutes Winter is finally here and we all know that snow season means slow season, but that doesn’t have to be the case this year. Just because it’s slow doesn’t mean we can’t crank up the heat on our marketing efforts. In fact because it’s slow it means we have time to dedicate to other areas. So here is our list of apartment marketing ideas for December that you can implement to increase traffic and make sure that your slow season is as productive as possible. 1. Step Up Your Social Media Game Now is the perfect time to catch up... View Article
Reading Time: 3 minutes If you’re in the apartment industry, chances are you’ve spent some time with Google, Facebook, and/or Yelp reviews. Sometimes, the reviews are stellar, and make your day as a property manager. Other times, it’s all you can do to respond to the review calmly. Either way, maybe you’ve thought the question, just how important ARE these apartment reviews? Does anyone see or read them? Do apartment reviews make a difference? Should I focus my marketing efforts elsewhere? Market Apartments is here to answer your questions with a resounding: YES they are important! YES they make a difference! You should ABSOLUTELY... View Article
Reading Time: 4 minutes It’s almost Valentine’s Day, and love is in the air! Valentine’s Day might be advertised as a “couple’s day,” but at Market Apartments, we like to think of it as a day to examine all kinds of relationships. like all relationships, the relationship that you (as a property manager or leasing consultant) have with your resident is one that takes work. Once you’ve courted and wooed them, how do you keep the spark alive so they’ll stay with you and your apartment? We began our research by combing Yelp, Facebook, and Google reviews. We wanted to know what was the... View Article
Reading Time: 4 minutes A good review on an apartment hunting site can feel like an inspiring Oscar speech: it’s heartfelt, it’s genuine, and it inspires people to move (quite literally in this case!). When your residents sit in front of a keyboard to review you, imagine each of them carrying around a gold statue and preparing to take that mic in front of thousands of people. What would you like them to say? What do you want to avoid? Here’s what we know: ratings and reviews are key to finding great residents. A new study shows that 84% of residents hold online ratings... View Article