amenities residents want
12 Apartment Amenities That Your Residents Actually Want

Reading Time: 6 minutes The truth is, the world of multifamily amenities has drastically changed. The things that used to be the “best apartment amenities” are no longer dealbreakers, and new features have taken their place. Renters today want particular amenities, and they’re adamant about what they want. It makes complete sense to understand what renters are looking for so that your property focuses on upgrades that will be worth it. There is no point in investing in amenities that won’t draw your audience in. If your property wants more leases, adding a few of these amenities could be precisely what you need to... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 27, 2021
apartment specials to market
11 Creative Apartment Specials To Market To Future Renters

Reading Time: 8 minutes Creative apartment marketing specials can be the way to your future residents’ hearts! Specials can ultimately be the reason that a prospect chooses your community over someone else. The most common specials include discounts on rent or a free security deposit. Creative apartment specials are innovative strategies and offers designed to attract and retain residents in an apartment community. They go beyond traditional discounts and incentives by providing unique, personalized experiences and services that cater to the modern renter’s lifestyle and preferences. The significance lies in their ability to differentiate an apartment community in a competitive market, enhance resident satisfaction,... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 19, 2021
questions to ask residents
50 Questions To Ask Your Residents On Social Media

Reading Time: 4 minutes Apartment social media can be tricky, and running out of ideas is easy. Posting on social media can seem simple, but getting your residents engaged is a different story. There is an art to interacting with your audience, and it can start by following the right strategies. In recent months, resident retention efforts and resident events have continued to challenge multifamily communities facing COVID-19. Due to this, social media has become the perfect virtual tool and can truly be one of the greatest benefits during this time. However, if it gets complicated, it can seem like a waste of time.... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 7, 2021
Gen Z Renters
How to Attract And Keep Gen-Z Renters In Your Community

Reading Time: 5 minutes The next generation of renters is on the rise, and it’s now crucial to focus on Gen-Z apartment marketing strategies and methods. Gen-Zers bring many new perspectives, wants, and needs to the table, so it’s essential to shift from millennial attitudes. Despite the two generations sharing common goals, Gen-Z wants greater personalization, better technology, clearer stability, and more lifestyle features. Properties of any kind will benefit from Gen-Z targeted marketing as it’s something that will only continue to grow over the coming years. While attracting Gen-Z renters is one thing, keeping them as your renters is another. Applying specific resident... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | December 8, 2020
social media ideas
31 Apartment Social Media Ideas For Creative Posts

Reading Time: 9 minutes 1. Highlight a floor plan. Showcase one or all of your floor plans on your apartment’s social media! Consider posting an apartment video or boasting about the amenities that make your place one of a kind. Promote a sense of urgency when posting about your floor plans. Let prospects know the one they want is waiting for them and won’t be available forever. 2. Post a resident event. Share your resident events, and demonstrate connection in your community! Hosting a resident event and setting up opportunities for photos is a great way to create content for your apartment’s social media.... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | October 27, 2020
renter follow up template
How To Create The Best Renter Follow-Up For More Leases

Reading Time: 13 minutes Many properties lose potential residents throughout the renter follow-up phase. A property’s lack of strategy causes prospects to not make it to the next step of the renting process. While most of the focus is on generating high-quality leads, there should also be an added measurement of focus on follow-up. Without a strong follow-up, gaining high-quality leads can result in lost renters. As a renter begins the search for their new apartment, they’ll most likely visit a variety of properties. To improve your follow-up, you’re going to have to find a way to stand out from the crowd. Many simple... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | July 14, 2020
50 apartment marketing ideas
50 Apartment Marketing Ideas That Will Transform Your Leasing

Reading Time: 26 minutes Apartment marketing begins and ends with creativity. With so many online and offline options it can be difficult to know where to begin. When apartments are sitting in vacancy it can be a huge setback for you and your team. Not to mention, finding good residents and tenants can often be challenging. However, there are a variety of apartment marketing ideas that you can use to occupy a vacant unit! Digital marketing encompasses a wide range of tactics, such as search engine optimization (SEO), social media advertising, email marketing, and online listing platforms, all aimed at reaching a wider audience... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | June 23, 2020
leave better reviews
15 Ways To Motivate Residents To Leave Better Apartment Reviews

Reading Time: 10 minutes Can you imagine what better apartment reviews would do for your apartment marketing? The way that residents feel about your community can create a chain reaction to how others feel. Reviews truly do have the power to sway prospects negatively, or positively. This can seem quite daunting as your reviews are mainly in the hands of your residents. However, there are many strategies you can use to motivate your residents to leave the kind of reviews that you’re looking for. Take charge of getting better apartment reviews by providing your residents with what they need to leave a positive impact... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | June 9, 2020
apartment marketing strategies
Future-Proof Strategies for Effective Apartment Marketing

Reading Time: 10 minutes As the real estate industry marches forward, apartment marketing is transforming. We have always stressed the importance of digital apartment marketing. That hasn’t changed. But, as we adapt to new ways of doing business, you may find you’ll need to adjust your digital marketing efforts. Digital strategies, AI integration, inclusivity, and sustainability are taking center stage. As these trends evolve, we start to wonder if the value of internet listing sites is what it used to be. The future of apartment marketing is not just about listings; it’s about creating an immersive digital experience that starts with the search engine... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | May 26, 2020
Making your apartments visible online.
How to Build a Strong Online Presence for Apartments

Reading Time: 8 minutes A business’s online presence is essential for growth, especially for apartments and leasing. To be found online, you must use practices that ensure you appear in searches. But a web presence goes beyond search engines. Your online presence includes how people see and think about your business. In short, your digital presence is like a storefront where visitors form their thoughts and opinions about your offerings. Online visibility and marketing for apartments enhance the digital presence of leasing properties. These methods are crucial for attracting potential residents and offering an immersive, informative, and engaging online experience. With the right marketing... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | May 6, 2020