Fall marketing for apartments
Fall Marketing Tips for Apartments

Reading Time: 14 minutes The end of summer is approaching, and it’s time to look at fall marketing tips for apartments! It’s important to remember that each time of the year calls for a different approach, and you can optimize your methods based on the season. Not to mention, the slower season for multifamily properties is quickly upon us, and your property needs to be prepared.  Fall is a popular time for people to move, especially college students, recent graduates, and families. Many leases tend to end during the summer months, which leads to a surge in demand for new housing options in the... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | October 30, 2017
Ultimate guide to Trick-or-Treating in apartments
Ultimate Guide to Apartment Trick or Treating

Reading Time: 6 minutes Ah, the joys of trick or treating: delicious candy, jump scares, cards, and decorations. But wait! Isn’t that only for people in houses? What if you live in an apartment complex? If you have a fair amount of kids in your apartment complex, follow our ultimate guide to make your apartment community trick-or-treat friendly, and a big hit with the costumed kiddos! Apartment trick-or-treating doesn’t have to be spooky or strange, and can be much more fun than going to houses! Let me guide you step-by-step through the ultimate Halloween guide to apartment trick-or-treating. Transforming an apartment complex into a... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | October 24, 2017
Splitting Rental Costs
Best Apps For Managing Roommate Expenses

Reading Time: 7 minutes Sharing rent with a roommate lowers costs but requires financial coordination. You’ll need to share costs like rent, utilities, groceries, and even household chores. Keeping track of all these shared responsibilities can sometimes cause stress. On the positive side, living with a roommate allows you to split expenses, making it easier to afford a better place and save money. However, if your roommates don’t pay their share on time it can lead to tension or financial strain.  Technology simplifies shared living and there are apps to help split rent and track expenses. In this blog, we’ll look at the best... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | October 19, 2017
wear and tear
The Difference Between Normal “Wear and Tear” and Excessive Damage

Reading Time: 6 minutes Perhaps you’re a resident hoping to get your full security deposit, or an apartment manager wanting to know whether or not you should charge a tenant for damage. Either way, you’re probably currently asking yourself, what is normal “wear and tear” and what’s coming out of the security deposit? As an apartment manager, sometimes you have to ask yourself tough questions. For instance, when there’s something wrong, in your neighborhood apartment community, who are you gonna call?? Perhaps your plumber or electrician or handy brother-in-law. That’s an easy question. Maybe the better question is, who’s going to pay for it? ... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | October 18, 2017
Apartment Logo Design
Logo Design and Brand Identity For Apartments

Reading Time: 10 minutes Apartment logo design matters because it serves as the visual representation and foundation of a property’s identity. A well-crafted logo instantly communicates an apartment’s personality, values. It also helps differentiate a community from its competitors, making it memorable and recognizable. A professionally designed logo enhances a brand’s credibility, professionalism, and trustworthiness, establishing a positive impression among future renters. A visually appealing and cohesive logo creates consistency across various marketing channels, fostering brand recognition and recall. Moreover, a thoughtfully designed logo can evoke emotions, forge a connection with consumers, and ultimately influence their purchasing decisions. Logo designs matter as it plays... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | October 16, 2017
Property management best practices
Multifamily Property Management Best Practices for Real Estate Owners

Reading Time: 8 minutes All multifamily real estate owners need to know and understand how to have the best property management! The property management that you move forward with will determine your resident satisfaction, your continued property value, and so much more. There are so many ways that the right property management company and strategy can boost your community into unprecedented growth. In contrast, there are many ways that property management mistakes can leave your property with poor reviews, unhappy residents, and a lower property value. Learn how you can determine what is effective management and as a property owner, discover what needs to... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | October 12, 2017
Apartment renewal party
How To Throw A Resident Renewal Party

Reading Time: 8 minutes A resident renewal party is a great way to bring your community together, show your appreciation for your residents, and make the renewal process more exciting. As your residents get ready to renew their leases, why not make this routine decision something fun and memorable? Oftentimes renewals can be associated with feelings of stress and confusion. Many properties make the mistake of not getting their prospects excited for another year of living in their community. A renewal party is the perfect way to keep your residents engaged and excited about the renewal process. Not only will it help keep tenants,... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | October 4, 2017
Attract and Retain your Millenial Residents
Learn how to attract and keep millennial residents!

Reading Time: 3 minutes It should come as no surprise that the millennial generation is the largest growing renter population. For you as a property manager, what does this mean? It means Millennial residents should be a target group for your marketing. Here you’ll learn the best strategies to attract and retain Millennials in your apartment: Who are Millennials and what do they want? Although Millennials represent one of the biggest demographics for apartment renters (a number that will only grow as they get older), they also are one of the most finicky groups. A new study found that over 60% of millennial residents... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | September 29, 2017
seo
Better Apartment Marketing With Resident Personas

Reading Time: 7 minutes As an apartment manager, a significant chunk of your time is busy with obtaining and keeping good residents. To do this, you post on Instagram, Facebook, and Pinterest, and add hashtags. It seems like you’re doing everything right, so why are you not attracting new leads? Welcome to today’s Marketing Mondays topic: creating a Resident Persona (also called marketing personas, or buyer personas)! A resident persona can help you understand your apartment demographic, so you can better target potential residents with your marketing. What is a Resident Persona?  To have a good relationship with your residents (and potential residents), you’ll... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | September 19, 2017
apartment social media calendar
How to Make a Social Media Calendar for Your Apartment Community

Reading Time: 9 minutes Running social media for your apartment community can be a lot of work, but it doesn’t have to be overwhelming. It’s easy to feel stuck trying to come up with new ideas every day or forgetting to post during a busy week. That’s where a social media content calendar comes in handy. Think of it like a planner, but just for your social media. A content calendar is a simple tool that helps you plan what to post, when to post it, and where to share it, such as on Instagram, Facebook, or TikTok. Instead of scrambling to post something... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | September 12, 2017