The cost of apartment websites can vary based on the level of customization and advanced features you want your website to have. Many new multifamily communities may also be interested in a beginner website, like a landing page. Our apartment websites range from $125 to $250 and beyond. This cost could increase if you need additional assets or further personalization.
An apartment website can be catered to your community and the search engines. While some apartments may be looking for something more unique and high-end, there may be new communities that want more simplicity. When a website brings in more traffic and also helps you increase your leases, it’s a complete win-win.
Apartment Website Value
Before selecting a layout for an apartment website, it is essential to review the features and content of various websites. With various options, you can finalize the most productive path. Don’t forget that your apartment website is the home for all of your prospects and the entrance for anyone to apply and start a lease.
Many people make a common apartment marketing mistake: not having a high-quality website from the beginning. The best combination is an affordable website that’s user-friendly, professional, and increases your success! Going an extremely cheap route may be enticing, but that will only result in lost leases.
What’s included in apartment websites?
The world is yours when it comes to your apartment website! With numerous website templates available, you can be confident that your website will be the perfect match. Each apartment website can include different features, so it’s crucial to determine the must-have attributes. To improve conversions on your apartment website, you need to have the most effective features.
It can seem like a lot to include, but the more you offer, the better it is for helping your prospects see all you can offer. The right multifamily marketing experts can help you uncover the possibilities and help your website have everything it needs.
Web Design
The design of your website is everything! Your prospects want to be engaged in the leasing process from the beginning. The design of your website also speaks volumes about your property and makes a first impression. Website design includes branding, site functionality, and aesthetics. The right design will include eye-catching features and user-friendly characteristics. As leasing moves increasingly in a mobile-first direction, you also want to ensure your design is fully compatible on mobile devices.
SEO Practices
The right website will also help you improve your search engine rankings. The ideal combination is when a professional and functional website generates more leads and traffic. Your apartment website development can impact your website’s appearance on search engines. The Google algorithm examines your website’s development to determine what your website is about and who it is intended for.
For this reason, it’s more important than ever not to cut corners on development. The right developers will build websites that take apartment SEO practices into account and prioritize them accordingly. Your website will be unstoppable with an incredible design and a focus on SEO!
Professional Content
A lack of professional and local content is one of the most common mistakes in many apartment marketing strategies. The best apartment websites prioritize content and do not let amateur or unprofessional content appear on their site. With the cost of any apartment website, you can keep in mind that you’re also paying for the content on your website. Without any content, your website will be useless. Not to mention, the content that fills the pages on your website will help take your prospects to the next level while also improving your search engine rankings.
Admin Control
Your ideal apartment website combines many elements to bring more leases to your life! One of the best apartment marketing strategies is having a highly functional website that allows for easy and small changes. An admin dashboard allows you to manage your fees, monitor conversions, check analytics, and more. Having some admin control allows you to possibly make changes without contacting your marketing team.
CRM Integrations
Your website is the intersection of many elements of apartment advertising. Any multifamily website must have the functionality to handle apartment CRM integrations. If your website is not properly set up and monitored, your CRM integrations may slow down your website, which can negatively impact your page rankings on Google. When your website and CRM work seamlessly together, you provide a better leasing experience for every prospect.
Apartment Website Strategy
Your apartment website is truly the beginning of any new resident journey and holds all the power for your community to grow. While apartment websites can vary in cost, it’s essential to remember that they’re an investment that will have a significant impact on your ROI. It’s worth exploring new features and meeting with experts to discover what your apartment website can do for you.
An excellent website, combined with strategic marketing, will help you grow your property quickly. With a better website comes better apartment digital marketing, which will lead to more and more leases.
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Categorised in: Apartment Marketing, Market Apartments Services
This post was written by Isabella Housel
Isabella Housel is a passionate and versatile professional writer with a deep love for words and a commitment to crafting compelling content that engages, informs, and inspires. With many years of experience in the industry, she has honed her skills across various genres, from creative storytelling to informative articles and technical documentation.