content marketing
9 Common SEO Mistakes to Avoid When Doing Apartment Marketing

Reading Time: 10 minutes If you’re a property manager or real estate agent, you will be familiar with apartment marketing. It’s a crucial strategy to promote a property, generate more leads, and quickly fill vacancies.  Part of this strategy is apartment SEO – a set of practices used to increase your site’s ranking on search engines and attract more website traffic. A website’s user experience and web design are crucial for effective search engine optimization. Common SEO mistakes can drastically reduce your website’s visibility and traffic if you don’t take website structure and user experience into careful consideration. In this blog post, we’ll go... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | November 30, 2022
Google search bar and magnifying glass.
How Does Google Affect New Apartment Marketing Trends?

Reading Time: 6 minutes Google is constantly making changes to improve user experience. With Google being the most widely used search engine by far, it’s important for businesses and marketers alike to keep up with the changes as it can affect apartment marketing trends. So what’s new with Google? Well, a few things! Google has made search results more diverse and now provides users with more results related to their search query.  This blog will explain how Google is doing this, and what it means for the apartment industry, so let’s get to it. What’s new with Google? Google has decided they will no... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | July 10, 2019
content is everything
SEO Content Marketing for Apartments

Reading Time: 13 minutes Apartment Websites and SEO Content If you know anything about apartment SEO (Search Engine Optimization), then you know how important SEO content is for your Google ranking. If you’re not familiar with SEO strategies, and the importance of content optimization for SEO, we’ve come up with a few ways to help you understand how big of a role content plays when it comes to digital marketing for your apartment. Since there are a lot factors that you’ll have to consider when writing your website content, we’ve broken it down into a few key strategies. Before diving into the world of... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | June 19, 2019
Resident retention idea: apartment pool night
3 Tips to Maintain Your Summer High Occupancy Rate

Reading Time: 4 minutes Summer, time to rest or time to hustle?🌞 Our favorite season is finally upon us! Business is starting to pick up as units are easier to fill. Birds are chirping, and people just seem happier! It’s Summertime! You may be thinking you can finally relax. All of your apartments are filled, and you no longer have to be pressured about numbers. Well, that’s true to an extent, but how are you going to keep your current residents happy, so they’ll stay? How will you maintain this high occupancy after the Summer Months? Market Apartments has a few ideas to help... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | June 13, 2019
Apartment Marketing Idea
12 Best Apartment Marketing Ideas

Reading Time: 7 minutes In 2019 there was a large shift towards full digital marketing in the apartment marketing world. Even before this, a variety of apartment marketing ideas played a huge role in 2018 to determine success. It became essential to have certain strategies, and methods lined up. In 2018 we also saw a variety of new updates and apartment marketing ideas implemented. This was all to adapt to the ever-changing digital world and the same occurred in 2019. Staying on top of marketing trends helps you maximize your time and resources for the upcoming years. We understand that staying trendy while trying... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | November 9, 2018
Apartment Blog Advice
5 Blogging Tips for Apartment Websites

Reading Time: 4 minutes If you’ve joined the blog bandwagon for your apartment website (which, by the way, you should. A new study came out revealing that businesses who blog receive 67% more leads than those who don’t), then you might be wondering why you’re not getting more traffic or more leads, how to write a blog that attracts users. The short answer is: that blogging is hard. It takes a lot more work than it seems to write a blog post that is informative, attention-grabbing, and relevant. To make your job a little easier, here are 5 quick and easy blogging tips for... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | March 30, 2018
How to set up your own social media campaign for apartments
How-to: Setting Up a Social Media Calendar

Reading Time: 5 minutes Social Media Calendars: What are they and why do you need them?  In apartment marketing, online presence is important. Facebook, snapchat, pinterest, instagram, and other social media sites can help residents find you and decide to lease from your building. Hubspot recently conducted a survey that found that 80% of businesses say that social media increased traffic to their websites. So let’s say you’ve hopped on the social media bandwagon, and now need a way to stay organized. How much should you be posting, and how often? What time of day? How will you keep everything organized? While sites like... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | September 12, 2017