top digital apartment marketing trends
The Top Digital Apartment Marketing Trends Right Now

Reading Time: 4 minutes With various digital apartment marketing trends circling, it’s essential to know which ones are worth your time. There always seems to be a lot to do, and it’s important to narrow down your task list with the right strategies. When it comes to apartment marketing, everyone wants to know where to place their time. Time is crucial, and you want to leverage it on the methods that will move your property forward. Therefore, it’s essential to evaluate all of the apartment marketing ideas out there to determine where your focus should be. While trends come and go, there are a... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | June 9, 2021
A woman holding a camera with the blog title displayed
12 Tips to Take the Perfect Photos of Your Property

Reading Time: 5 minutes In the digital age, photos are the best way to make a dazzling first impression. Apartment photography is one of your key tools when seeking to attract prospective tenants; in fact, renter surveys show that listings with images get far more views. Learning to craft excellent pictures of your property, therefore, can help your listing stand out and ultimately generate the leads you’re looking for. If you’ve never shot photos for a rental before, don’t panic. We have the guide to getting the best professional-grade snapshots of your property! Let’s talk about what it takes to get the perfect pictures.... View Article

Apartment Marketing Specialist: Megan Finley by Megan Finley | May 19, 2021
apartment photography and virtual tours
The Ultimate Guide To Apartment Photography and Virtual Tours

Reading Time: 4 minutes Apartment photography and virtual tours are a huge secret to your success. They hold the full visuals for your property and can be the deciding factor on whether a prospect leases. With everything transitioning to digital marketing, it’s more important than ever to upgrade your visuals. Outdated photos and virtual tours are a huge marketing loss. Now more than ever, it’s crucial to have visual marketing resources that are professional and aesthetically pleasing. For your website to shine, you need the right tools. Your photos and virtual tours are not only for your website but can be used for your... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | May 5, 2021
Does your apartment website have the total package?
5 Apartment marketing tools to maximize your leads!

Reading Time: 4 minutes Are you utilizing all the important marketing tools needed to maximize your leads? Your apartment website is like a package that gets you everything you need to produce qualifying leads. This blog will talk about all the great marketing tools you can use to bring your apartment website to life and produce the leads you need to turn prospects into residents. 1. Keep your website up to date. The first step to maximizing your leads is to make sure your website is up to date. Do you have updated pictures of your units and amenities? Are they clear and bright... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | July 24, 2019
The Difference of Apartment Professional Photography
6 Reasons Professional Apartment Photography is Worth It!

Reading Time: 4 minutes In the age of the smartphone, everyone’s a photographer: your grandma. Your dentist. Your gardener. Pretty much anyone that has access to a decent phone has access to decent photos. This does not mean, however, that everyone is a professional photographer. When it comes to multifamily advertising, photography is a necessity. And, as it turns out, professional photography makes a big difference. Consider just how important photography is to us as a society: if you ask strangers on the street, what would you grab out of your house if it is on fire and you have ten seconds? Chances are, they’ll respond with the... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | May 9, 2018
7 Reasons to Upgrade your Apartment Website
7 Signs Your Apartment Needs a New Website!

Reading Time: 3 minutes Your website is quite likely the first place your new residents will see you, and first impressions matter! Especially on the web. If potential residents find your website dated or difficult to use, they’re not going to stick around to let you change their mind. It’s important, therefore, to recognize the 7 signs your apartment needs a new or upgraded website design: Is your Website Responsive?  In other words, does your website respond to different types of screens: mobile, tablet, desktop, etc. Does it shrink or enlarge the photos for you, depending on screen size? Can all the text fit... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | April 9, 2018
New Website Templates for Apartments
Web Design for Apartment Marketing

Reading Time: 4 minutes The past twenty years have exploded digital marketing. Today’s residents are searching for (and leasing!) apartments online. How do you get and stay ahead of the curve in the digital landscape? Today’s blog gives you everything you need to get started on your own website design, and optimize your digital multi family marketing.  First of all, why invest in good design? Turns out, the internet is the number one source apartment-hunters use when looking for their next apartment. 91% of renters say that they use the internet in their apartment search. With that in mind, and with so many options out there,... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | August 31, 2017
apartment photo
Guide to Stunning Apartment Photography

Reading Time: 3 minutes Much like Ahab searched relentlessly for his white whale, property managers search for that elusive, perfect interior apartment shot–the one with perfect lighting and staging and timing. While we can’t promise you a whale, we can promise a few easy tips to improve your apartment photography! As a visual and technological society, residents are going to be finding you through your pictures. Why not take the best ones you can? 1. Lights, camera, action! Lighting is everything! Luckily for us, our greatest asset as a photographer is free–the sun of course! Use natural lighting to best accentuate a space. Open... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | August 25, 2017