5 Benefits of Living in Luxury Apartments
5 Benefits of Living in Luxury Apartments

Reading Time: 4 minutes When you think of luxury apartment living, what comes to mind? For many people, luxury apartment living means a beautiful apartment with new appliances, updated floors or carpet, and an expensive monthly rent payment. What many people don’t realize is that luxury living might SAVE you money in the long run. Below you will find 5 benefits of living in luxury apartments, and different ways it will save you money in the long run! 1. Fitness Centers Although most apartment communities have onsite fitness centers, they may not have the equipment needed for a full-body workout. Luxury apartments are nice... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | September 18, 2019
Communication
Convert Leads to Leases By Effectively Communicating with Prospects

Reading Time: 4 minutes There are many ways to connect with prospects and promote your apartment community. However, the most important thing to remember when communicating with prospects is that you must leave a lasting impression. The hard part is not getting apartment leads, it’s converting leads to leases that can be difficult. Are you using effective communication strategies to retain the best residents and convert your leads to leases? This blog explains the most efficient ways to communicate with both prospects and current residents for more signed leases and long-term residents. Communicate with prospects right away using chatbots. Chatbots have increasingly become popular... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | August 28, 2019
Apartment Branding
Apartment Branding: Key to Higher Rent and Occupancy Rates

Reading Time: 16 minutes In the ever-evolving world of real estate, apartment branding emerges as an important factor for achieving high occupancy. It’s not just about logos or catchy slogans; instead, it involves the art of creating a community identity that deeply resonates with your residents and prospects. Properties with strong branding have an average of 7% higher occupancy rates. And there’s good reason for this. Picture an apartment complex that goes beyond being just a residence; it becomes a lifestyle choice, a mirror reflecting the aspirations and values cherished by its renters. It metamorphoses a physical location into a vibrant community, possessing a... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | August 14, 2019
Google My Business for apartments
Optimize Your Apartment’s Google Business Profile for Top Ranking on Maps

Reading Time: 15 minutes How do I use my Google Business Profile for Apartment Marketing? As a property manager or owner, you want to make sure that anyone looking for your rental property can quickly find your property information and get in touch with you. Through your Google Business Profile, potential tenants who are interested in your property can learn more about your community, read reviews, view images, and even contact you via your profile. It’s an excellent (and maybe the most important) resource for apartment marketing. Google Business Profile (formerly known as Google My Business) is a free service provided by Google. It... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | August 7, 2019
Google's impact on apartment advertising
Google’s Impact and Trends in Apartment Advertising

Reading Time: 10 minutes Google is constantly making changes to improve the user experience and deliver better results for its users, which means better content and better answers.  But it also means that Google’s impact on apartment advertising is continually evolving. With Google being the most widely used search engine by far, businesses and marketers alike need to keep up with the changes. Every shift in the algorithm can affect apartment marketing trends and how you reach renters. So, what’s new with Google? Well, a few things! Google is always trying to provide users with results that are closer to what they are searching... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | July 10, 2019
4th of July
Unique and Fun 4th of July Resident Event Ideas

Reading Time: 8 minutes Every holiday should feel special in your apartment community! Let your residents know how awesome it is to be living in your community this 4th of July by hosting a fun 4th of July resident event. There are so many fun ways to celebrate. It was hard for me to choose just one. So, I have summarized our top favorite ways to celebrate Independence Day with your residents. I’ll also talk about ways to get more resident referrals along the way. Kick off your Independence Day activities with a sunrise flag-raising ceremony, offering a poignant start to the day’s festivities.... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | June 26, 2019
content is everything
Content Marketing Guide for Apartment Communities

Reading Time: 14 minutes Whether you’re a seasoned SEO expert or new to the digital world, this guide aims to elevate your content marketing game. We go beyond the basics to reveal the essential strategies that directly impact your online visibility. Why is this crucial? In today’s digital era, your online presence is essentially your business card. It’s the magnet that attracts potential tenants to explore your property listings. But let’s face it, the digital landscape is a battlefield, and you’re competing against countless others for that ighly sought-after first page of Google search results. That’s precisely why this guide is meticulously designed to... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | June 19, 2019
resident retention after summer
How To Maintain High Occupancy Rates in Apartments Beyond Summer

Reading Time: 10 minutes Every season has new opportunities and difficulties for apartment management teams. As we move through the seasons, it’s important to remember that demand for apartments and rental units fluctuates and evolves throughout the year, rather than peaking at a single point. It’s an easy mistake to assume that once your units are full, you can take a break and relax. But, maintaining high occupancy rates and guaranteeing tenant satisfaction is a year-round effort. To keep your apartments filled and your tenants happy during each season, you need to adjust your marketing, maintenance, and tenant interaction strategies. How are you going... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | June 13, 2019
pool party
Resident Pool Party Ideas for Apartment Communities

Reading Time: 10 minutes It’s that time of year again! The weather is finally warming up and it’s almost time to open the pool to residents. A great way to make your residents feel like home is to help them get to know their neighbors. What better way to do that than to host a resident pool party and have some fun? If there’s one thing our team knows how to do, it’s how to throw a party! We’ve come up with some budget-friendly ideas for apartment communities to keep residents cool, refreshed, and engaged at summer pool parties. As you may know, planning... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | May 23, 2019
Apartment reviews
How to Address Negative Apartment Reviews Effectively

Reading Time: 10 minutes Have you ever searched for an apartment community and were immediately turned off by the negative apartment reviews? Your online reputation is incredibly important when it comes to attracting new residents. The current experience that your residents are having can translate into your future success. Reading negative comments from people does not get anyone excited about living somewhere. We all know that one person’s experience is probably not true for everyone, but it can easily deter anyone from continuing their leasing experience. If you notice you are getting fewer leads, it may likely be due to your community’s reputation. Getting... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | May 7, 2019