Apartment Marketing property management relations
Posted on January 31, 2018   |    Last Modified: February 1, 2018 9:42 am   |   

Keeping the Spark Alive: Resident Relationships

Reading Time: 3 minutes It’s almost Valentine’s Day, and love is in the air! Valentine’s Day might be advertised as a “couple’s day,” but at Market Apartments, we like to think of it as a day to examine all kinds of relationships. like all relationships, the relationship that you (as a property manager or leasing consultant) have with your resident is one that takes work. Once you’ve courted and wooed them, how do you keep the spark alive so they’ll stay with you and your apartment?  We began our research by combing Yelp, Facebook, and Google reviews. We wanted to know what was the... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel

Apartment Marketing: Digital Video advice
Posted on January 26, 2018   |    Last Modified: January 26, 2018 4:04 pm   |   

How to Use Video in your Apartment Marketing (with examples!)

Reading Time: 2 minutes Today’s apartment marketing tip comes from our own experience: start using video on your apartment website! First, if you’re wondering why you need to include video on an apartment site, consider these video statistics With over a billion users, YouTube accounts for 1/3 of total internet users. 45% of people report that they watch over an hour of Facebook or YouTube videos a week. 87% of online marketers use video content. The results are clear: 2018 is the time to use video on your website. The next question is, how? How can I incorporate video in apartments?? With that in... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel

Apartment Marketing Website Design
Posted on January 22, 2018   |    Last Modified: January 22, 2018 4:10 pm   |   

3 Reasons Why People Leave your Apartment Website

Reading Time: 4 minutes As a property manager, your apartment website is your greatest asset, and your best tool for creating leads. Because of this, it can be very frustrating when you notice that people are leaving your site without clicking any further (what Google calls a “bounce”). A bounce isn’t just frustrating–it’s also costly. With that in mind, we decided to look into reasons why people leave a website after less than a minute. After looking at the research, and consulting our skilled team of programmers and designers, here are Market Apartments top 3 reasons people leave an apartment website:  1. They’re overwhelmed... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel

8 Questions for your apartment digital marketer
Posted on January 16, 2018   |    Last Modified: January 30, 2018 12:19 pm   |   

8 Questions to Ask your Apartment Digital Marketer!

Reading Time: 4 minutes Choosing the right Apartment Marketing firm for your apartment community is an important decision; apartment digital marketing directly impacts how many conversions, leads, and ultimately leases you receive. Apartment marketer can help with your web design, SEO, content writing, Digital Ads, social media, and more! You’ll need to prepare yourself for success, bringing in questions that answer the following: Is my digital marketer knowledgeable about the apartment business Is my digital marketer going to care about me as a customer? Does my digital marketer have a long history of success in this industry? Ultimately, apartment digital marketers need to be... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel

Digital Apartment Marketing Winter Advice
Posted on January 9, 2018   |    Last Modified: January 10, 2018 9:55 am   |   

Apartment Marketing Ideas for the Winter

Reading Time: 2 minutes In the Winter season, apartment leases slow considerably down; turns out, people really hate going out in the cold, much less moving while it’s cold outside. Just because leasing gets harder, though, does not mean it’s impossible to fill those empty units. It just means you (as an apartment marketer) get to think creatively, work a little harder, and push your marketing outside of the box. Market Apartments has collected our top 3 apartment marketing ideas in the winter: 1. Update your Review Sites 91% of renters say they search for their apartment online. When they google your apartment, what... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel