Property management company
Should You Hire a Property Management Company or Do It Yourself?

Reading Time: 5 minutes If you’re determining whether you should hire a property management company or do it yourself, it’s important to consider several essential factors. There are many benefits that come from using a property management company. However, additional property management services can also be expensive, and it’s important to look at your long-term goals and budget.  Property managers are the foundation of many communities and help keep the property thriving and successful. The duties of property management companies can range and ultimately are based on the requests of owners or the company’s values. What are the duties of a property manager? Property... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | March 22, 2023
Marketing floor plans
How To Market Apartment Floor Plans

Reading Time: 7 minutes Learn how to market your apartment floor plans and showcase your community in the best way possible! The goal is to capture potential renters’ attention and showcase the features that make your apartment floor plans stand out. Discover ways you can market your floor plans and 3D walkthroughs. The right floor plans help to show the full layout of an apartment. The visible details make it easier for potential renters to understand how an apartment looks. Both floor plans and 3D walkthroughs give prospects the opportunity to get a feel for the apartment space. During the leasing experience, it’s essential... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | March 8, 2023
Advertising pet apartments
How To Advertise A Pet-Friendly Apartment

Reading Time: 8 minutes Learn how to advertise a pet-friendly apartment! Everyone’s furry friend is often their most important consideration when searching for where to live. Your future residents may even put the happiness of their pets in front of their own. Learn how to advertise a pet-friendly apartment! Discover the reasons why people are searching for pet-friendly apartments: Companionship: Pets are often considered part of the family, and people want to live with their furry friends for partnership and emotional support. Convenience: Living in a pet-friendly apartment means not having to make alternate living arrangements for pets or find a pet sitter. Cost:... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | February 22, 2023
Apartment social media ads
Do Instagram And Facebook Ads Work For Apartment Rentals?

Reading Time: 18 minutes Digital advertising has become an essential tool for property management companies seeking to promote their apartments on Facebook and Instagram. Through comprehensive advertising campaigns, property managers can effectively reach their target audience and showcase the unique features and amenities of their properties. For instance, they can leverage Facebook’s precise targeting options to reach potential renters based on location, interests, and demographics. By creating visually appealing ads, interactive virtual tours, and compelling ad copy, property managers can engage potential tenants and drive leads, resulting in increased occupancy rates and overall success in the competitive rental market. Apartment Instagram and Facebook ads... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | February 8, 2023
Fake negative apartment reviews
How To Remove Fake Apartment Negative Reviews

Reading Time: 11 minutes There are fake reviews on the internet. To improve their reputation or damage the reputation of their rivals, some people may fabricate reviews. These fake reviews can be entirely made up or only slightly modified versions of actual reviews. Since more people are turning to internet reviews to help them make educated decisions, it’s critical to be aware of the existence of false reviews and take precautions to confirm their veracity before basing decisions on them. Fake apartment negative reviews can be a problem for landlords, property managers, and renters! Nothing is worse than having your online reputation ruined due to... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 30, 2023
Boost Your Apartment Leads
18 Apartment Website Features to Boost Your Leads

Reading Time: 6 minutes It’s time to discover the secrets to how you can boost your leads and increase traffic to your apartment website. When it comes to apartment marketing, a lot of success simply comes from boosting the quality and amount of leads that you receive. With more leads, your multifamily community will have a better chance with its target audience. Your apartment websites hold a lot of weight in increasing or decreasing your leads. With the right or wrong website features, you can either attract or lose potential.  Increasing your apartment website leads should be at the forefront of your marketing strategy.... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 11, 2023
PPC for apartments
PPC vs ILS: Which is Better For Apartment Marketing

Reading Time: 5 minutes The results are in on how to determine if PPC or ILS is better for apartment marketing! PPC stands for pay-per-click and is a type of advertising that helps boost your website traffic. ILS stands for internet listing service and is when your website displays amongst an already existing website. While both pay-per-click for apartments and ILS marketing work, there are certain rewards that make one better than the other. PPC comes out on top since it improves your search engine ranking! With pay-per-click strategies like Google Ads, your website can appear as one of the first results when someone... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | December 28, 2022
Apartment social media for resident retention
How To Improve Resident Retention With Social Media

Reading Time: 11 minutes Start to improve your resident retention with social media! Your apartment’s social media is one of your greatest tools to leverage new prospects. You don’t need to rely on word of mouth only to get new leads and drive traffic! Did you also know that you can use it to increase your current resident’s happiness? It’s no secret that your apartment community will experience more success if you consider resident satisfaction. With less resident turnover, comes greater savings as well as a greater feeling of community. Plus, the happier your residents are, the more that they will refer your property... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | November 9, 2022
features for apartment websites
12 Features For Apartment Websites To Boost Conversions

Reading Time: 11 minutes Have you ever wondered what features help apartment websites to boost conversions? There are so many things that take an apartment website from good to great. More importantly, you want to take every prospect from being slightly interested to fully converting. With so many different websites out there, it’s essential to provide a unique experience with endless opportunities to gain more leases. Plus, there is a science to a user-friendly apartment website that generates high-quality leads. While it’s easy to want to stay up with constant design trends, what’s more important is designing a website that will give you the... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | October 26, 2022
Increase Leads And Occupancy
20 Ways To Find Apartment Leads And Increase Occupancy Rates

Reading Time: 9 minutes The number one question that everyone involved in apartment marketing is asking themselves constantly is how to find apartment leads and increase occupancy rates. Regardless of the status of your property, you want to continue that constant flow of new leads and growth. Knowing which apartment advertising methods are genuinely the most efficient is challenging with so many options. The goal is to find beneficial methods for your marketing budget and property. Wasting time running in circles with the same apartment marketing campaigns is easy. Consider pushing your traditional routine methods aside and using new and improved ideas. Make the... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | September 28, 2022