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The Difference of Apartment Professional Photography

Posted on May 9, 2018 | Last Modified: November 14, 2019 9:19 am |

6 Reasons Professional Apartment Photography is Worth It!

Reading Time: 4 minutes In the age of the smartphone, everyone’s a photographer: your grandma. Your dentist. Your gardener. Pretty much anyone that has access to a decent phone has access to decent photos. This does not mean, however, that everyone is a professional photographer. And, as it turns out, professional photography makes a big difference. Consider just how important photography is to us as a society: if you ask strangers on the street, what would you grab out of your house if it is on fire and you have ten seconds? Chances are, they’ll respond with the answer photos! in some form. There is something magical and illuminating... View Article

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Posted on August 25, 2017 | Last Modified: November 14, 2019 9:09 am |

Guide to Stunning Apartment Photography

Reading Time: 3 minutes Much like Ahab searched relentlessly for his white whale, property managers search for that elusive, perfect interior apartment shot–the one with perfect lighting and staging and timing. While we can’t promise you a whale, we can promise a few easy tips to improve your apartment photography! As a visual and technological society, residents are going to be finding you through your pictures. Why not take the best ones you can? 1. Lights, camera, action! Lighting is everything! Luckily for us, our greatest asset as a photographer is free–the sun of course! Use natural lighting to best accentuate a space. Open... View Article

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Posted on August 7, 2019 | Last Modified: November 14, 2019 12:09 pm |

Top 5 Ways To Use Google My Business For Apartments

Reading Time: 4 minutes How do I use Google My Business for Apartment Marketing? Google My Business is a great tool for apartment marketing. There are so many ways to advertise your products and services. The question is, are you taking advantage of all the things you can do to promote your apartment community on Google? Have you claimed your Google listing? Maybe you don’t know how, or maybe you don’t have time to manage those things. (We know this is added work to you and your onsite team. Let us do it for you! Contact Market Apartments today to learn more!) Either way,... View Article

by Dana Perez

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Posted on November 9, 2018 | Last Modified: November 14, 2019 9:21 am |

12 Best Apartment Marketing Ideas for 2019

Reading Time: 8 minutes Halloween is over and we now have Christmas music blaring overhead in every single retail store, supermarket, and sporadically over the radio which is a good sign that 2019 is almost upon us. Like every year, marketing is going to play a huge role in how successful your property is, and while the Christmas music might be overplayed – it’s never too early to start looking at your upcoming marketing strategies for 2019. In 2018 we saw a variety of new updates and apartment marketing ideas implemented to adapt to the ever-changing digital world and we can assume the same... View Article

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Posted on October 25, 2018 | Last Modified: November 14, 2019 9:21 am |

Top 4 Apartment Website Scares to Avoid.

Reading Time: 3 minutes Every person who has ever gone apartment shopping has experienced properties which left them spooked and sent them running for their lives – or at least running from the website never to return. Whether it was bone-chilling photos or hair-raising floor plan designs, these site scares act as a repellent to potential residents and needs to be addressed! Luckily for you we are here to help and have provided the top 4 site scares for apartment websites. 1) Outdated floor plans on your apartment website!😱 We’ve said it before, and we’ll say it again. Your floor plan page, along with... View Article

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Posted on June 22, 2018 | Last Modified: November 14, 2019 9:20 am |

Apartment Marketing Do’s and Don’ts (according to The Office)

Reading Time: 4 minutes Anyone who has seen the hit NBC show “The Office,” knows that Michael Scott has his quirks: he’s a terrible boss, but a pretty good salesman. Not only are we apartment marketers over here at Market Apartments, but we’re also pretty big fans of the show “The Office”! Based on our extensive knowledge of these two fields, we’ve compiled our comprehensive and extensive list of Apartment Marketing Do’s and Don’ts (according to Michael Scott)! Apartment Marketing Do: Use the Latest Technology at Your Fingertips As seen in the gif above, the Scranton Office was notorious for buying into the latest... View Article

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Posted on June 21, 2018 | Last Modified: November 14, 2019 9:20 am |

Beginner’s Guide to Apartment Floor Plans for Websites

Reading Time: 3 minutes So you’ve got your apartment website…now what do you put on it?? Next to gorgeous apartment photography, floor plans are the second-highest recommended update from apartment marketers. When potential residents visit your site, they want to see the space, so they can envision themselves in it. Essentially, they need a map to figure out where to go. The next question is, which map do you want to give them? There are several different apartment floor plan options, and each come with their own unique characteristics. The bottom line is that potential residents and other web traffic are all looking for... View Article

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Posted on June 15, 2018 | Last Modified: November 14, 2019 9:20 am |

5 Sizzling Summer Apartment Marketing Tips!

Reading Time: 3 minutes You know what they say: when the sun is out, the people move out! Is that what they say? Maybe not. But it is tree that during the summer months, you’re likely to have quite a bit of resident turnover, especially if you live near a college or university. That means, summer is more crucial than ever to step up your apartment marketing strategies to lock down those new leases, and also an opportunity to lock down some lease renewals. Market Apartments is coming at you with our 5 Sizzling Summer Apartment Marketing Tips to increase leads and make residents... View Article

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Posted on June 6, 2018 | Last Modified: November 14, 2019 9:20 am | Resident Retention

Have a Dive-in Movie Party for your apartment residents!

Reading Time: 2 minutes Today is National Drive-in Movie day, but at Market Apartments, we’re busy celebrating “Dive-in Movie Day,” a day where apartments can play a film right by the pool! Your residents can lounge on the reclining chairs while watching their favorite film, splash along to the soundtrack, and appreciate the gesture offered by your property! How to Throw a “Dive-in Movie” party and What You’ll Need To throw your own “Dive-in Movie” party, the most important things you need are things you already have!: a pool and people to fill it! To make the event truly magical, string up some lights... View Article

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Posted on May 31, 2018 | Last Modified: November 14, 2019 9:20 am |

Apartment Website Extreme Makeover!

Reading Time: 5 minutes Hey there folks! Ty Pennington here from Extreme Makeover! (Ok, ok, it’s not Ty Pennington). But it is your good friend and apartment marketer, Danielle Fava, here to walk you through our own personal Extreme Makeover: Apartment Website Edition! Sometimes, an apartment website (like a house) could use a makeover. Maybe the digital style is straight out of the 1990’s, or the website has been sporting the same look for years. Either way, you decide it’s time for a change! That’s when you call in your makeover crew to help you out: Our makeover crew is full of stylists (programmers),... View Article

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