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The Difference of Apartment Professional Photography
Posted on May 9, 2018   |    Last Modified: November 14, 2019 9:19 am   |   

6 Reasons Professional Apartment Photography is Worth It!

Reading Time: 4 minutes   In the age of the smartphone, everyone’s a photographer: your grandma. Your dentist. Your gardener. Pretty much anyone that has access to a decent phone has access to decent photos. This does not mean, however, that everyone is a professional photographer. And, as it turns out, professional photography makes a big difference. Consider just how important photography is to us as a society: if you ask strangers on the street, what would you grab out of your house if it is on fire and you have ten seconds? Chances are, they’ll respond with the answer photos! in some form. There is something magical and illuminating... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments
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Posted on August 25, 2017   |    Last Modified: November 14, 2019 9:09 am   |   

Guide to Stunning Apartment Photography

Reading Time: 3 minutes Much like Ahab searched relentlessly for his white whale, property managers search for that elusive, perfect interior apartment shot–the one with perfect lighting and staging and timing. While we can’t promise you a whale, we can promise a few easy tips to improve your apartment photography! As a visual and technological society, residents are going to be finding you through your pictures. Why not take the best ones you can? 1. Lights, camera, action! Lighting is everything! Luckily for us, our greatest asset as a photographer is free–the sun of course! Use natural lighting to best accentuate a space. Open... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments
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Posted on March 25, 2020   |    Last Modified: March 27, 2020 12:10 pm   |   

How COVID-19 Is Effecting The Multifamily Industry

Reading Time: 7 minutes COVID-19 has changed the world in a short amount of time. The multifamily industry has been affected in a variety of ways. Temporary, and permanent changes are on the horizon for many property managers, and owners. These changes create many questions and challenges. Throughout the coming weeks, Market Apartments will be reviewing and sharing the most accurate information. Below, you will find a variety of resources in regard to COVID-19 and the multifamily industry. *The information will be regularly updated as new, and accurate information is discovered. Topic #1: Switching To Virtual Leasing Most leasing offices are currently closed and... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel
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Google My Business Favicon.
Posted on August 7, 2019   |    Last Modified: February 17, 2020 12:54 pm   |   

Top 5 Ways To Use Google My Business For Apartments

Reading Time: 4 minutes How do I use Google My Business for Apartment Marketing? Google My Business is a great tool for apartment marketing. There are so many ways to advertise your products and services. The question is, are you taking advantage of all the things you can do to promote your apartment community on Google? Have you claimed your Google listing? Maybe you’re unsure how, or maybe you don’t have time to manage your local listings. We know this is added work to you and your onsite team. Market Apartments can do it for you! Contact us today to learn more about our... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez
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Apartment Marketing Idea
Posted on November 9, 2018   |    Last Modified: February 7, 2020 3:29 pm   |   

12 Best Apartment Marketing Ideas for 2019

Reading Time: 7 minutes Find The Top 10 Best Apartment Marketing Ideas for 2020 here.  In 2019 there was a large shift towards full digital marketing in the apartment marketing world. Even before this, a variety of apartment marketing ideas played a huge role in 2018 to detemine success. It became essential to have certain strategies, and methods lined up. In 2018 we also saw a variety of new updates and apartment marketing ideas implemented. This was all to adapt to the ever-changing digital world and the same occurred in 2019. Staying on top of marketing trends helps you maximize your time and resources... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments
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Sitemares: Top 4 Apartment Website Scares to Avoid.
Posted on October 25, 2018   |    Last Modified: November 14, 2019 9:21 am   |   

Top 4 Apartment Website Scares to Avoid.

Reading Time: 3 minutes Every person who has ever gone apartment shopping has experienced properties which left them spooked and sent them running for their lives – or at least running from the website never to return. Whether it was bone-chilling photos or hair-raising floor plan designs, these site scares act as a repellent to potential residents and needs to be addressed! Luckily for you we are here to help and have provided the top 4 site scares for apartment websites. 1) Outdated floor plans on your apartment website!😱 We’ve said it before, and we’ll say it again. Your floor plan page, along with... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments
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Posted on June 22, 2018   |    Last Modified: November 14, 2019 9:20 am   |   

Apartment Marketing Do’s and Don’ts (according to The Office)

Reading Time: 4 minutes Anyone who has seen the hit NBC show “The Office,” knows that Michael Scott has his quirks: he’s a terrible boss, but a pretty good salesman. Not only are we apartment marketers over here at Market Apartments, but we’re also pretty big fans of the show “The Office”! Based on our extensive knowledge of these two fields, we’ve compiled our comprehensive and extensive list of Apartment Marketing Do’s and Don’ts (according to Michael Scott)! Apartment Marketing Do: Use the Latest Technology at Your Fingertips As seen in the gif above, the Scranton Office was notorious for buying into the latest... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments
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Apartment Floor Plans for Beginner's
Posted on June 21, 2018   |    Last Modified: November 14, 2019 9:20 am   |   

Beginner’s Guide to Apartment Floor Plans for Websites

Reading Time: 3 minutes So you’ve got your apartment website…now what do you put on it?? Next to gorgeous apartment photography, floor plans are the second-highest recommended update from apartment marketers. When potential residents visit your site, they want to see the space, so they can envision themselves in it. Essentially, they need a map to figure out where to go. The next question is, which map do you want to give them? There are several different apartment floor plan options, and each come with their own unique characteristics. The bottom line is that potential residents and other web traffic are all looking for... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments
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Apartment Resident Party: Luau!
Posted on June 15, 2018   |    Last Modified: November 14, 2019 9:20 am   |   

5 Sizzling Summer Apartment Marketing Tips!

Reading Time: 3 minutes You know what they say: when the sun is out, the people move out! Is that what they say? Maybe not. But it is tree that during the summer months, you’re likely to have quite a bit of resident turnover, especially if you live near a college or university. That means, summer is more crucial than ever to step up your apartment marketing strategies to lock down those new leases, and also an opportunity to lock down some lease renewals. Market Apartments is coming at you with our 5 Sizzling Summer Apartment Marketing Tips to increase leads and make residents... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments
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Apartment Resident Retention Party
Posted on June 6, 2018   |    Last Modified: November 14, 2019 9:20 am   |   

Have a Dive-in Movie Party for your apartment residents!

Reading Time: 2 minutes Today is National Drive-in Movie day, but at Market Apartments, we’re busy celebrating “Dive-in Movie Day,” a day where apartments can play a film right by the pool! Your residents can lounge on the reclining chairs while watching their favorite film, splash along to the soundtrack, and appreciate the gesture offered by your property! How to Throw a “Dive-in Movie” party and What You’ll Need To throw your own “Dive-in Movie” party, the most important things you need are things you already have!: a pool and people to fill it! To make the event truly magical, string up some lights... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments
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