Reading Time: 14 minutes Whether you’re a seasoned SEO expert or new to the digital world, this guide aims to elevate your content marketing game. We go beyond the basics to reveal the essential strategies that directly impact your online visibility. Why is this crucial? In today’s digital era, your online presence is essentially your business card. It’s the magnet that attracts potential tenants to explore your property listings. But let’s face it, the digital landscape is a battlefield, and you’re competing against countless others for that ighly sought-after first page of Google search results. That’s precisely why this guide is meticulously designed to... View Article
Reading Time: 17 minutes Virtual Tours for Apartment Marketing We can’t stress enough the importance of virtual tours for apartment marketing services. Especially when it comes to long term commitments like renting an apartment. It’s important for a prospect to know what they are getting themselves into before they sign that lease with you. The floor plan page is the most visited page on the website other than the home page. On top of that, it’s often the most recommended update on apartment websites. So why not go a little bit above and beyond when it comes to apartment floor plans? Why not give... View Article
Reading Time: 12 minutes The digital world is evolving, and with it, the methods people use to find apartments. As of 2023, there are 4.2 billion voice assistants in use, a number expected to double by 2024. Optimizing apartment websites for voice search is no longer an option but a necessity. This shift towards voice-assisted searches, powered by technologies like Siri, Alexa, and Google Assistant, demands a fresh perspective on SEO strategies. It’s about adapting to a world where queries are spoken, not typed, and ensuring that apartment listings are not just visible but primed for this new mode of discovery. In the multifamily... View Article
Reading Time: 3 minutes Start Your PPC Today When you Google your property, is your website the first entry? how about if you google “apartments in [your city],” or “best apartments in [your neighborhood]”? If you’re not ranking where you’d like to be, there are several strategies you can use to increase your Google ranking. The one we’ll be focusing on in this article is PPC for apartment marketing. PPC or “Pay Per Click” advertising is very different from organic posts, but both have a place and strengths in your apartment marketing strategy. What is PPC? Have you ever noticed that when you google... View Article