Finger pointing to 1 star review.
The 3 Best Practices to Handle Negative Reviews

Reading Time: 3 minutes Have you ever searched for an apartment community and were immediately turned off by the negative reviews? Many of us have, and reading negative comments from people does not get anyone excited about living there. We all know that one person’s experience is probably not true for everyone. However, it still doesn’t change the fact that someone had a bad experience while using your services, and now it’s all over the internet for potential residents to see. Market Apartments knows the importance of online reviews. We want to help your apartment communities maintain a good online reputation because it matters! Below... View Article

Apartment Marketing Specialist: Dana Perez by Dana Perez | May 7, 2019
Cookie Mix
Top 5 Resident Holiday Gifts

Reading Time: 2 minutes December is a time for generosity and giving and with the holidays here at our doorstep we have provided what we believe are 5 of the best resident holiday gifts.  Make sure to subscribe to get more tips and tricks for apartment marketing and resident retention! 1.) Cup of Cheer Kicking off our list we have classic for the cold winter months. Warm your resident’s bellies and hearts with a cup of hot chocolate.     2.) EOS Lip Balm It appears the harshness of the cold cannot be escaped. Provide your residents with the protection they need with EOS... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | December 21, 2018
PPC Advertising for Apartments
What is PPC and why you need it!

Reading Time: 3 minutes Start Your PPC Today When you Google your property, is your website the first entry? how about if you google “apartments in [your city],” or “best apartments in [your neighborhood]”? If you’re not ranking where you’d like to be, there are several strategies you can use to increase ranking. The one we’ll be focusing on in this article is PPC for apartment marketing. PPC or “Pay Per Click” advertising is very different from organic posts, but both have a place and strengths in your apartment marketing strategy. What is PPC? Have you ever noticed that when you google something, the... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | July 10, 2018
Virtual Tours for Buildings Not Built Yet
3D Tours for Lease-Ups! Create a 3D tour without the building built yet.

Reading Time: 2 minutes So, we all know how great 3D tours are, and we all know how much our team here at Market Apartments LOVES 3D tours. Why do we love them?? Because they work! Not only do they increase leads, but they also make users stay longer on your page, increasing conversions by up to 80%! Ok, ok. So we’ve gone on and on about 3D tours, but what if your building is currently being built, and you don’t have a workable unit yet? The time before the building is built is prime time to start locking down leases. You can’t afford... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | July 2, 2018
Apartment Marketing Do’s and Don’ts (according to The Office)

Reading Time: 4 minutes Anyone who has seen the hit NBC show “The Office,” knows that Michael Scott has his quirks: he’s a terrible boss, but a pretty good salesman. Not only are we apartment marketers over here at Market Apartments, but we’re also pretty big fans of the show “The Office”! Based on our extensive knowledge of these two fields, we’ve compiled our comprehensive and extensive list of Apartment Marketing Do’s and Don’ts (according to Michael Scott)! Apartment Marketing Do: Use the Latest Technology at Your Fingertips As seen in the gif above, the Scranton Office was notorious for buying into the latest... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | June 22, 2018
Apartment Floor Plans for Beginner's
Beginner’s Guide to Apartment Floor Plans for Websites

Reading Time: 3 minutes So you’ve got your apartment website…now what do you put on it?? Next to gorgeous apartment photography, floor plans are the second-highest recommended update from apartment marketers. When potential residents visit your site, they want to see the space, so they can envision themselves in it. Essentially, they need a map to figure out where to go. The next question is, which map do you want to give them? There are several different apartment floor plan options, and each come with their own unique characteristics. The bottom line is that potential residents and other web traffic are all looking for... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | June 21, 2018
Turn your property into a smart apartment
How to Turn your Apartment into a Smart Apartment

Reading Time: 3 minutes If you’re like me, and you stayed up late watching Disney’s 1990s film “Smart House,” starring Katey Sagal (pre-Sons of Anarchy) and Kevin Kilner (post-Home Alone), then you’re probably wondering how you can turn your home into a smart house–minus the domineering robot of course. If you live in or manage an apartment, you might think you can’t have a smart house. Not true! We’re here to give you all the tips and tricks to turn your apartment into a smart apartment, for both residents and property managers! Alert Systems Smart Alert Nightlight This smart alert nightlight plugs you into... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | November 6, 2017
Resident Retention Idea for the fall
Throw a “Say Yes to the Address” Party for Residents

Reading Time: 3 minutes For those familiar with the hit TLC show “Say Yes to the Dress,” you know the ways in which apartment shopping is a lot like wedding dress shopping–there’s the surly friend who shoots down everything (too big, too small, WAY too shiny!), the mom who just wants her child to be happy (I like this TOO!), and the drive to find the “perfect one.” Here at Marketapts, we think residents should be just as happy with their homes as blushing brides are with their dresses. Because of that, we’re giving you the tips to throwing your own “Say Yes to... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | October 4, 2017