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Attract and Retain your Millenial Residents
Learn how to attract and keep millennial residents!

Reading Time: 3 minutes It should come as no surprise that the millennial generation is the largest growing renter population. For you as a property manager, what does this mean? It means Millennial residents should be a target group for your marketing. Here you’ll learn the best strategies to attract and retain Millennials in your apartment: Who are Millennials and what do they want? Although Millennials represent one of the biggest demographics for apartment renters (a number that will only grow as they get older), they also are one of the most finicky groups. A new study found that over 60% of millennial residents... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | September 29, 2017
seo
Better Apartment Marketing With Resident Personas

Reading Time: 7 minutes As an apartment manager, a significant chunk of your time is busy with obtaining and keeping good residents. To do this, you post on Instagram, Facebook, and Pinterest, and add hashtags. It seems like you’re doing everything right, so why are you not attracting new leads? Welcome to today’s Marketing Mondays topic: creating a Resident Persona (also called marketing personas, or buyer personas)! A resident persona can help you understand your apartment demographic, so you can better target potential residents with your marketing. What is a Resident Persona?  To have a good relationship with your residents (and potential residents), you’ll... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | September 19, 2017
apartment social media calendar
How to Make a Social Media Calendar for Your Apartment Community

Reading Time: 9 minutes Running social media for your apartment community can be a lot of work, but it doesn’t have to be overwhelming. It’s easy to feel stuck trying to come up with new ideas every day or forgetting to post during a busy week. That’s where a social media content calendar comes in handy. Think of it like a planner, but just for your social media. A content calendar is a simple tool that helps you plan what to post, when to post it, and where to share it, such as on Instagram, Facebook, or TikTok. Instead of scrambling to post something... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | September 12, 2017
Apartment cleaning checklist
Cleaning Checklist for Apartment Move-Out

Reading Time: 8 minutes Moving apartments can be stressful, and cleaning your apartment is often the most time-consuming part. A thorough cleaning is important not only while you’re living there but especially before you move out. It can help avoid any issues with your landlord. Be sure to check your property’s cleaning guidelines with your management, as they may vary. Taking the time to clean properly before you leave will make the moving process smoother and give you peace of mind. A clean apartment shows you’re a responsible tenant. This blog will guide you through the cleaning process, whether you’re moving out of a... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | September 8, 2017