Reading Time: 3 minutes It should come as no surprise that the millenial generation is the largest growing renter population. For you as a property manager, what does this mean? It means millenial residents should be a target group for your marketing. Here you’ll learn the best strategies to attract and retain millenials in your apartment: Who are Millenials and what do they want? Although Millenials represent one of the biggest demographics for apartment renters (a number that will only grow as they get older), they also are one of the most finnicky groups. A new study found that over 60% of millenial residents... View Article
Reading Time: < 1 minute Hello, Welcome to the neighborhood new neighbor! Nothing will make your new resident feel right at home than a yummy dinner basket. This basket is easy to assemble, but will impress your residents with your thoughtfulness. Take your residents to Italy with ingredients you can find at your local grocer. What you’ll need: A basket A box of your favorite pasta Pasta sauce Parmesan A bag salad Tongs A free label from Marketapts! Simply email firstname.lastname@example.org with the Subject Line “Welcome to the Neighborhood Label” Of course, the best move-in gifts are the thought behind them. You think up the... View Article
Reading Time: < 1 minute Sending you a little basket of sunshine to brighten your day in hopes that you’ll send a little traffic our way! Who wouldn’t love to receive this wonderful apartment outreach gift?
Reading Time: < 1 minute We’re sMITTEN! We FLIPPIN love residents like you. This adorable gift would be an amazing move in gift or renewal gift!
Reading Time: < 1 minute We DONUT know what we would do without you! The perfect renewal gift always involves donuts.
Reading Time: < 1 minute You are a GEM of a Resident! Love this simple, easy and affordable renewal gift.
Reading Time: 6 minutes As an apartment manager, a significant chunk of your time is busy with obtaining and keeping good residents. In order to do this, you Instagram, Facebook, Pinterest, and hashtag. It seems like you’re doing everything right, so why are you not attracting new leads? Welcome to today’s Marketing Mondays topic: creating a Resident Persona (also called marketing personas, or buyer personas)! A resident persona can help you understand your apartment demographic, so you can better target potential residents with your marketing. What is a Resident Persona? To have a good relationship with your residents (and potential residents), you’ll have to... View Article
Reading Time: < 1 minute After a crazy month of move ins, this is a great time to get your residents together to get to know their new neighbors!
Reading Time: < 1 minute Referrals are a leasing agents best friend! Another great way to help residents get the word out.
Reading Time: < 1 minute Just a little something for your residents to make their Monday a little better. Super easy idea that your resident will love!