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Market and Retain Millennial Residents
How to Market Apartments to Millennials and Keep Them Residents

Reading Time: 10 minutes It’s well established that Millennials, defined by Pew Research as those born between 1981 and 1996, now make up the largest segment of renters in the U.S. They have surpassed both Gen X and Baby Boomers. According to data from the National Multifamily Housing Council (NMHC), Millennials account for over 50% of current apartment rental applications in urban markets. This generational change creates major challenges and opportunities for property managers. Instead of relying on broad marketing, success now depends on targeting renters more precisely through behavioral data. For example, real estate technology firms like Funnel and PERQ use predictive leasing... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | September 29, 2017
seo
Better Apartment Marketing With Resident Personas

Reading Time: 7 minutes As an apartment manager, a significant chunk of your time is busy with obtaining and keeping good residents. To do this, you post on Instagram, Facebook, and Pinterest, and add hashtags. It seems like you’re doing everything right, so why are you not attracting new leads? Welcome to today’s Marketing Mondays topic: creating a Resident Persona (also called marketing personas, or buyer personas)! A resident persona can help you understand your apartment demographic, so you can better target potential residents with your marketing. What is a Resident Persona?  To have a good relationship with your residents (and potential residents), you’ll... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | September 19, 2017
New Website Templates for Apartments
Apartment Website Designs with a Marketing-First Approach

Reading Time: 18 minutes   In the crowded world of apartment hunting, standing out is not just an option; it’s a necessity. The rental market is fiercely competitive, with countless communities competing for the attention of potential tenants. In this landscape, an apartment website must be more than just a digital brochure. It’s a crucial tool in capturing interest, building trust, and ultimately, convincing someone to call your property “home.” That’s why you need an apartment website design with a marketing-first approach.  It’s about creating websites that prioritize marketing strategies to attract, engage, and convert potential tenants. Its more than online platforms for apartment... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | August 31, 2017
Instagram in apartment marketing
Instagram Ideas for Your Apartment Marketing

Reading Time: 8 minutes Visit our updated FREE social media guide for apartments. We know you’ve heard the mantra, a picture is worth a thousand words, but have you heard this one: A picture is worth a thousand leases? Ok ok, depending on the size of your property, maybe not a thousand, but with the fastest growing social media site dedicated solely to images, pictures are an absolute must for your multifamily marketing strategy. Instagram apartment marketing is the way ahead for great results and more leases.  Instagram was much like any other social media site when it initially appeared on the scene back in 2010: it... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | August 14, 2017