May 2018 | Market Apartments : Market Apartments

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Reading Time: 5 minutes Hey there folks! Ty Pennington here from Extreme Makeover! (Ok, ok, it’s not Ty Pennington). But it is your good friend and apartment marketer, Danielle Fava, here to walk you through our own personal Extreme Makeover: Apartment Website Edition! Sometimes, an apartment website (like a house) could use a makeover. Maybe the digital style is straight out of the 1990’s, or the website has been sporting the same look for years. Either way, you decide it’s time for a change! That’s when you call in your makeover crew to help you out: Our makeover crew is full of stylists (programmers),... View Article

Apartment Marketing Specialist: Market Apartments

by Market Apartments | May 31, 2018

Understanding the Resident Center on your Apartment Website!

Reading Time: 2 minutes If you’re reading this, it’s highly likely that your apartment website has an online resident center component on the site itself. If your apartment website does not have a resident center, it’s not too late to make the switch! See examples here and keep reading below to see why you should switch. What is an online resident center and what can it do? Resident centers are a combination of all the research we’ve done over the years into what residents like, and what motivates them to resign their leases! Every part of our resident center comes out of... View Article

by Market Apartments | May 23, 2018

Mother’s Day Cards for Apartment Residents

Reading Time: 2 minutes At Market Apartments, we love mothers. In particular, we love our mothers for turning the houses and apartments we grew up in, into our homes. We love them for working on Saturdays to plant in the garden. They hung up posters of Italy, while saving quarters to one day go there. They decorated and worked hard and cleaned and turned their apartments into homes for their families, and now it’s finally their day! Even though being a mother is a thankless job, that doesn’t mean you can’t thank them! We’ve compiled cards to give out to your residents, thanking them... View Article

by Market Apartments | May 11, 2018

The Difference of Apartment Professional Photography

6 Reasons Professional Apartment Photography is Worth It!

Reading Time: 4 minutes In the age of the smartphone, everyone’s a photographer: your grandma. Your dentist. Your gardener. Pretty much anyone that has access to a decent phone has access to decent photos. This does not mean, however, that everyone is a professional photographer. And, as it turns out, professional photography makes a big difference. Consider just how important photography is to us as a society: if you ask strangers on the street, what would you grab out of your house if it is on fire and you have ten seconds? Chances are, they’ll respond with the answer photos! in some form. There is something magical and illuminating... View Article

by Market Apartments | May 9, 2018

Virtual Tours for Apartments with Street Views

Apartment Guide to Matterport Virtual Tours

Reading Time: 3 minutes Virtually tour the outside and inside of your apartment at the same time! When your next renters are looking for apartments, chances are they’re using a search engine. As they search, up pops Google Street View, an extremely helpful tool in understanding the neighborhood and surrounding areas, but of no help showing what the inside of the apartment looks like. In comes Matterport virtual tours, which shows you the inside of the apartment, giving you a complete and immersive tour of the apartment, straight from your computer. Until now, there has been no way to have your cake and eat it too,... View Article

by Market Apartments | May 2, 2018