Making your apartments visible online.
How To Build Your Multifamily Web Presence And Be Found Online

Reading Time: 13 minutes The online presence of a business is essential for any growth, especially for apartments and leasing strategies. To be found online, you have to establish certain practices that will ensure that you appear when someone is searching certain terms. However, a web presence extends far beyond just the search engines. Your online presence also includes how people interpret you, and what they will think of when they see your business online. In short, your digital presence now acts similarly to a storefront, where someone can navigate to your website and determine their thoughts, feelings, and opinions of what you have... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | May 6, 2020
Apartment reviews
How to Address Negative Apartment Reviews Effectively

Reading Time: 10 minutes Have you ever searched for an apartment community and were immediately turned off by the negative apartment reviews? Your online reputation is incredibly important when it comes to attracting new residents. The current experience that your residents are having can translate into your future success. Reading negative comments from people does not get anyone excited about living somewhere. We all know that one person’s experience is probably not true for everyone, but it can easily deter anyone from continuing their leasing experience. If you notice you are getting fewer leads, it may likely be due to your community’s reputation. Getting... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | May 7, 2019
7 Reasons to Upgrade your Apartment Website
7 Signs Your Apartment Needs a New Website!

Reading Time: 3 minutes Your website is quite likely the first place your new residents will see you, and first impressions matter! Especially on the web. If potential residents find your website dated or difficult to use, they’re not going to stick around to let you change their mind. It’s important, therefore, to recognize the 7 signs your apartment needs a new or upgraded website design: Is your Website Responsive?  In other words, does your website respond to different types of screens: mobile, tablet, desktop, etc. Does it shrink or enlarge the photos for you, depending on screen size? Can all the text fit... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | April 9, 2018