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Apartment Reviews and Ratings: Importance of Reputation Management
The Importance of Apartment Reviews

Reading Time: 3 minutes If you’re in the apartment industry, chances are you’ve spent some time with Google, Facebook, and/or Yelp reviews. Sometimes, the reviews are stellar, and make your day as a property manager. Other times, it’s all you can do to respond to the review calmly. Either way, maybe you’ve thought the question, just how important ARE these apartment reviews? Does anyone see or read them? Do apartment reviews make a difference? Should I focus my marketing efforts elsewhere? Market Apartments is here to answer your questions with a resounding: YES they are important! YES they make a difference! You should ABSOLUTELY... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | April 18, 2018
Resident Appreciation ideas for Friday the 13th
Resident Appreciation Ideas for Friday the 13th!

Reading Time: 2 minutes Once a week, it is a Friday (and we celebrate! Boy do we celebrate). And once a month, it is the 13th day (nothing too special here). But 1-2 times a year, both of these wonderful and freaky dates combine to make a Freaky Friday of superstition and fun! Who says a day known for its trickery and spooky-ness can’t also be a day to let residents know you care about them?? We say it can! Here are some cute and freaky resident appreciation ideas for Friday the 13th!   If you’re a pet-friendly property, send out “Black Cat” appreciation... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | April 13, 2018
spring apartment marketing
6 Spring Apartment Marketing Tips

Reading Time: 5 minutes Spring has finally sprung! The sun is out, the flowers are blooming, and your marketing efforts could use some blossoming as well. Spring is a wonderful time for apartment marketing efforts. Prospective residents are starting to analyze where they will be located during the summer, and if they will be moving in the fall. This is often the peak of student housing leases for the following year. During spring, and summer more people are inclined to move since the weather is nice. With that being said, it is time to refresh your marketing efforts, and orient them towards the new... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | April 11, 2018
7 Reasons to Upgrade your Apartment Website
7 Signs Your Apartment Needs a New Website!

Reading Time: 3 minutes Your website is quite likely the first place your new residents will see you, and first impressions matter! Especially on the web. If potential residents find your website dated or difficult to use, they’re not going to stick around to let you change their mind. It’s important, therefore, to recognize the 7 signs your apartment needs a new or upgraded website:   Is your Website Responsive?    In other words, does your website respond to different types of screens: mobile, tablet, desktop, etc. Does it shrink or enlarge the photos for you, depending on screen size? Can all the text... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | April 9, 2018