Reading Time: 8 minutes Starting a blog for your apartment website is a smart move, as recent research shows that businesses with blogs receive 67% more leads. This can boost your visibility and attract potential renters. The truth is, that creating quality blog content can be challenging. Writing a post that is informative, engaging, and relevant takes a lot of effort and time. However, there are many benefits to an apartment blog and they’re worth the investment. The tips in this article will not only help you create blog content but also connect with your audience. By understanding what your potential renters are interested... View Article
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Reading Time: 7 minutes Moving into a new apartment is a big life change for any resident! Take the time to ensure that your residents feel welcome and involved in their community right from the start. Simple move-in gifts are a nice gesture that starts off their time living on your property. These gifts don’t have to be extravagant and you can dedicate a small part of your apartment marketing budget. Positive resident efforts will help you avoid more resident turnover and result in greater satisfaction. The Value of Resident Interaction Any property can implement resident communication and interaction to improve the experience of... View Article
Reading Time: 4 minutes As a property manager you’ve got to wear a lot of hats: leasing office, groundskeeper, bookkeeper, handyman, security guard, and more! The idea of adding another one (that of marketer) on can be very intimidating! To make your life easier, Market Apartments has come up with a simple, beginner’s guide to multifamily apartment marketing. What is apartment marketing?? Likely, your biggest goal as a property manager is to increase occupancy. Because of this, you’ll need to do two things: retain your good residents, and increase leases for empty units. How do you keep the good ones and entice the new... View Article