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Market and Retain Millennial Residents
How to Market Apartments to Millennials and Keep Them Residents

Reading Time: 10 minutes It’s well established that Millennials, defined by Pew Research as those born between 1981 and 1996, now make up the largest segment of renters in the U.S. They have surpassed both Gen X and Baby Boomers. According to data from the National Multifamily Housing Council (NMHC), Millennials account for over 50% of current apartment rental applications in urban markets. This generational change creates major challenges and opportunities for property managers. Instead of relying on broad marketing, success now depends on targeting renters more precisely through behavioral data. For example, real estate technology firms like Funnel and PERQ use predictive leasing... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | September 29, 2017
seo
Better Apartment Marketing With Resident Personas

Reading Time: 7 minutes As an apartment manager, a significant chunk of your time is busy with obtaining and keeping good residents. To do this, you post on Instagram, Facebook, and Pinterest, and add hashtags. It seems like you’re doing everything right, so why are you not attracting new leads? Welcome to today’s Marketing Mondays topic: creating a Resident Persona (also called marketing personas, or buyer personas)! A resident persona can help you understand your apartment demographic, so you can better target potential residents with your marketing. What is a Resident Persona?  To have a good relationship with your residents (and potential residents), you’ll... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | September 19, 2017
apartment social media calendar
How to Make a Social Media Calendar for Your Apartment Community

Reading Time: 9 minutes Running social media for your apartment community can be a lot of work, but it doesn’t have to be overwhelming. It’s easy to feel stuck trying to come up with new ideas every day or forgetting to post during a busy week. That’s where a social media content calendar comes in handy. Think of it like a planner, but just for your social media. A content calendar is a simple tool that helps you plan what to post, when to post it, and where to share it, such as on Instagram, Facebook, or TikTok. Instead of scrambling to post something... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | September 12, 2017
Apartment cleaning checklist
Cleaning Checklist for Apartment Move-Out

Reading Time: 8 minutes Moving apartments can be stressful, and cleaning your apartment is often the most time-consuming part. A thorough cleaning is important not only while you’re living there but especially before you move out. It can help avoid any issues with your landlord. Be sure to check your property’s cleaning guidelines with your management, as they may vary. Taking the time to clean properly before you leave will make the moving process smoother and give you peace of mind. A clean apartment shows you’re a responsible tenant. This blog will guide you through the cleaning process, whether you’re moving out of a... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | September 8, 2017