Reading Time: 9 minutes Running social media for your apartment community can be a lot of work, but it doesn’t have to be overwhelming. It’s easy to feel stuck trying to come up with new ideas every day or forgetting to post during a busy week. That’s where a social media content calendar comes in handy. Think of it like a planner, but just for your social media. A content calendar is a simple tool that helps you plan what to post, when to post it, and where to share it, such as on Instagram, Facebook, or TikTok. Instead of scrambling to post something... View Article
How to Make a Social Media Calendar for Your Apartment Community
How to Use Pinterest in Your Apartment Marketing
Reading Time: 4 minutes Welcome to today’s marketing guide, on the ins and outs of Pinterest marketing! What is Pinterest? In the “Facebook age,” it’s difficult to be unfamiliar with the Zuckerberg monolith, or its sister site Instagram, but you might be not as familiar with Pinterest, a social media site devoted to “pinning” ideas, articles , and images. Users can share a pin, which consists of an image, and that image can be either clicked on (opening up the larger article or website), or it can be “re-pinned” and shared to the larger Pinterest community. Because of its emphasis on visuals and images, Pinterest... View Article