What is Apartment Marketing?

What is Apartment Marketing?

Your Apartment Marketing FAQ pages represent one of the most valuable content in a conversion funnel. While the rest of the real estate market fluctuates in value, apartments remain a steadily good investment. This is in part because homeownership rates have gone down, and more people are opting to live in apartments for longer. An estimated 4.6 million apartments need to be available by 2030 to keep up with this growing population of renters. With all these new apartment buildings hitting the market, how can you make sure that yours continues to stand out and attract residents? It is crucial that your apartment marketing is a priority. Not sure where to begin? Read on to have some of your apartment marketing FAQ's answered!

Your Apartment Website is very important. It's no secret that more people are turning to digital listings to find an apartment that meets their needs. The truth of the matter is that your website has less than a second to make an impression. If a viewer finds it too cluttered, too slow, or even too visually unappealing, they will probably take their attention elsewhere. You may never get a chance to show off your multifamily housing if your website isn't up to par. Make sure you're thinking beyond the computer screen, too. Estimated three-quarters of internet users are predicted to ditch computers in favor of their smartphones in the next few years, which means your website needs to be optimized for both computer screens and phone screens.
One of the most important things to include in your apartment listings is the floorplan for each unit. This allows your viewers to visualize the space in a practical way and decide what size and layout will suit their needs. It's not enough to provide a sketch that shows the general layout of rooms. You need to include dimensions, windows, doorways, and anything else that will determine where future tenants can put their belongings and how. For example, they might think that the far wall of the living room will be a great place for their couch. What happens if they move in just to discover that their couch is actually two feet longer than that wall? Use online tools to craft thorough floor plans that your viewers can trust. If you really want to go above and beyond, try 3D rendering for your floorplans!
Many renters have encountered apartment listings with low-quality photography or websites that use the same few photos for every listing. Low-quality photography not only makes it seem like you don't take pride in your apartments but it also makes your apartments appear more unattractive. Even if you accompany your low-quality photography with lengthy descriptions, you're not doing your property justice or making a good impression on your viewers. The human brain processes visual information better than textual information, meaning that your viewers will learn a lot more from an image than a block of text. Hiring an expert apartment photographer is the best way to ensure that you're showing off your best features and that your images are crystal clear. And always make sure that you're capturing each apartment individually. If you're using the same stock photography of your property over and over, your viewers are going to be left wondering what they're actually going to see if they schedule a tour with you. That's not the kind of mystery and intrigue you want to create!
When it comes to getting leases signed, the most important thing is that you've found someone who is reliable and won't destroy your property or fail to make rent. When it comes to apartment marketing, however, having an audience in mind can definitely help. Why? Because you need to know where to advertise and how. Think about the unique qualities your property has to offer, including the rules and regulations. Decide who those qualities would appeal to. For example, if your property is pet-friendly, you should focus a lot of your marketing on pet owners. Or, if you're property is within walking distance of the local university, you should focus on students attending that university. The flipside is knowing who your property won't appeal to. Is it located on a bustling city street known for its active nightlife? Some people, like senior citizens or working professionals, may not enjoy that amount of noise. Alternatively, younger people who prefer having an active social life may not want to live in a quiet, suburban area. Once you know your audience, you can build a narrative around your property that will help your audience visualize their experience there. Show them why renting an apartment in your apartment complex will allow them to live their best lives!
Now that you've imagined your audience, you need to find a way to make them, well, listen! There are ways to target advertisements towards your intended audience by making sure they show up in the same places online that your audience does. For starters, different demographics may use different social media platforms where you can pay to advertise your property. You will also want to use keywords in your posts and listings that are search engine optimized. In other words, you want to find out how people are using their search engine to look for apartments. That way, you can use the most commonly searched phrases and words in your own posts and increase the likelihood that your website will show up in more search results. You may consider starting a blog section of your website where you can post articles on relevant tips and tricks that will drive more traffic to your website. For example, you might write an article called, "How Big Should an Apartment Be for Two People?" This is a concern that someone currently looking for an apartment might have, and you can steer them towards your available listings by addressing their questions on your website. These kinds of blog posts increase your opportunity to create a search engine optimized website. If you're not sure how to track all of this information, don't worry! Find a service that offers expertise in both Google Ads and Apartment SEO. They can take care of it for you and make sure your online presence is biggest and brightest in the right places.
Beyond making sure that your information is readily available to your audience, you want to try to engage them. You need them to take that step from browsing your listings to making contact with you to find out more. How do you do that? You'll want to include a call to action (or CTA) in all of your listings and posts. Make it so easy for them to take the next step that they'll think, "Why not? What have I got to lose?" If you're placing a short advertisement on a social media platform, you can add the CTA, "Learn more," and link back to your website's homepage. In multiple easy-to-spot locations on your listings, you should include the CTA's, "Apply now," or, "Contact now." Don't make your viewers hunt that information down. If someone on your team is social media-savvy, let them set up accounts for your property management company and get creative with your apartment marketing. Post polls on Facebook and Twitter that are both fun and useful. Ask users questions like, "What is your dream amenity?" Host social media contests and giveaways. Require them to follow your account and tag their friends in order to enter. Offer things like cash prizes and gift cards to local establishments. Whether you're looking to increase your tenants or increase your exposure, engagement is crucial.
We emphasize online advertising so heavily because in most cases, it will be the first time your potential future tenants learn about your property. However, you should definitely put some effort into your offline advertising, as well! Host open houses that not only invite potential tenants to view your property but encourage current tenants to come out and participate, too. Bring out a grill or two and get the free food flowing! That way, potential tenants can learn a thing or two about your property from people they will trust to be truthful. You should also make sure you always have a batch of high-quality brochures or fliers on hand. Give them out at events like open houses but also leave them around town. Think again about your audience. Is your apartment building pet-friendly? Leave your fliers at the local shelters, pet stores, and veterinary offices. Is it close to a university? Leave them around the university and any coffee shops or other establishments that students often visit. You may even be able to mail them out but do so wisely. Don't send them out in August, when many people will have already settled into a lease for a year. Try to find out what times of the year people are looking for a new place to live and mail out your fliers then. How Can I Accommodate People Who Want to Know More About My Property but Live Out of Town? For some people, the first time they ever lay eyes on your property will be the day they move in. It's not always convenient or in the budget for people to make a special trip to your property before signing the lease. If you really want to impress potential tenants, include virtual tours of your apartments online. Virtual tours can highlight your apartments' best features in ways that photography can't and it can show just how much pride you have in your property. Plus, getting a clear sense of what your property looks like will make potential tenants more confident in signing a lease even if they can't come out and see it in person! With apartment marketing touches like virtual tours, you're bound to get a return on investment.
There are tons of ways to improve your apartment marketing, some of which your in-house team can probably handle on their own. Marketing is a great opportunity to let your team get creative and express their ideas! When it comes to some of the more technical stuff, like web design and SEO, find a company that works for you. With Market Apartments, you can pick and choose the services you need, so you'll never have to pay for anything you don't want. If you need more information or are ready to start working with us, contact us today! We want to help you stand out and maximize your marketing tactics.

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Apartment Digital Marketing

The world of apartment marketing is constantly changing, and it is essential to stay up to date on the latest multifamily marketing tips, and trends. When it comes to signing a lease, prospective residents are needing more clarity, and details than ever before. Multifamily digital marketing is the ultimate way to generate leads and increase website traffic. Through a variety of marketing strategies, you can successfully boost website traffic, increase leads, and provide prospects with the most accurate information. Start implementing powerful apartment marketing strategies such as website design, 2D floor plans, virtual tours, and apartment SEO. Overall, these strategies give prospects the confidence to sign a lease. People have many choices when it comes to renting apartments, multifamily marketing makes your apartment community the place they want to call home.


Multifamily Marketing

Market Apartments leads multifamily apartment marketing by increasing website traffic, avoiding falling occupancy rates, and turning leads into leases. Through apartment marketing services such as floor plans, virtual tours, apartment SEO, and numerous other marketing strategies, our experts are here to put your multifamily housing in the best position. Our marketing solutions maximize results and give each apartment community the opportunity to experience major growth. Together we’ll establish a clear analytical marketing plan, and create unique apartment marketing ideas. We’ll work to give your target audience the information they need to make a quick decision and make your apartment community the place they want to call home. Let’s turn leads into leases, and make your apartment community a leading competitor in the multifamily industry.

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