suburban vs urban markets
Which Leasing Channels Work Best in Urban vs. Suburban Markets?

Reading Time: 11 minutes Leasing strategies aren’t one-size-fits-all, especially when you’re comparing urban and suburban markets. While the goal of filling vacancies remains the same, the journey renters take to get there can look dramatically different depending on where they live. Urban renters often move fast, browse listings late at night on their phones, and expect immediate, automated responses. Suburban renters, on the other hand, tend to be more deliberate in their choices. They may be looking for larger spaces, evaluating school districts, and weighing community amenities they want. They’re often balancing family needs and want more detailed information, as well as more time... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | June 5, 2025
How to handle a property crisis
Crisis Management And Communication Strategies for Property Managers

Reading Time: 9 minutes If you’re a property manager, you know one thing: a crisis is not a matter of if, but when. Whether you’re managing a 10-unit building or a portfolio of high-rise complexes, emergencies can show up at the worst possible moments. It might be a burst pipe at 3 a.m. flooding a tenant’s kitchen, a power outage during a heatwave, or a surprise protest in the lobby over rent increases. These situations are stressful, often chaotic, and almost always urgent. Yet, how you handle these moments sets a great property manager apart. It’s not just about fixing the problem; it’s about... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | May 23, 2025
Luxury apartment marketing
Luxury Apartment Marketing: Attracting High-End Renters

Reading Time: 10 minutes The world of real estate is highly competitive, and the rules are different when it comes to a luxury apartment. These high-end properties appeal to a particular group of renters, and your marketing needs to cater to the type of lifestyle that they’re looking for. Luxury renters expect more than the basics. They want smart home features, hotel-style services, and beautiful spaces to relax or entertain. They will pay more if the property truly feels special and exclusive. Despite the growing interest in luxury living, many multifamily professionals lack the tools or strategies to market these upscale spaces effectively. Most... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | May 12, 2025
how to stand out from competitors in the rental market
How to Beat Competitors in the Apartment Rental Market

Reading Time: 9 minutes In today’s competitive rental market, it’s tough to make your property stand out among all the options. Many properties struggle to get noticed, but there’s a way to change that. In this blog, we will share easy tips for success to help your rental stand out and stay competitive with digital trends. You’ll learn simple ways to showcase your property’s best features and set it apart from the rest! 1. Understanding Your Target Audience To make your rental property stand out, it’s important to know who your potential residents are. Think about things like their age, lifestyle, income, and what... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | December 26, 2024
What drives apartment leads
Best Way to Generate Apartment Leads: SEO, PPC, or Social Media?

Reading Time: 13 minutes Generating apartment leads is crucial for property managers and marketers to fill vacancies quickly. Three key digital marketing channels are Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, and social media marketing. Each has its own strengths for attracting potential tenants. In this article, we will explore how SEO, PPC, and social media help generate apartment leads by explaining each service in detail. We’ll examine case studies and analyze return on investment (ROI) for a clear comparison. By assessing benefits, costs, conversion rates, and lead quality, you’ll understand which channel aligns best with your marketing goals. Our goal is to help... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | October 21, 2024
Apartment web developers
What Are The Key Considerations When Hiring a Web Developer for Your Apartments

Reading Time: 8 minutes The web developers you choose will play a significant role in your property’s success. An apartment website makes or breaks who will be your future renters. A website enables you to establish online visibility and convey information to potential buyers or interested parties. Many properties make common apartment marketing mistakes that stem from not working with the right professionals. The critical role of any apartment website and the developers you choose cannot be overstated. For your property to be successful, you need a website that is functional, professional, informative, and engaging. It will also likely be a place for your... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | April 10, 2024
Student Housing Marketing
Effective Strategies for Student Housing Marketing

Reading Time: 9 minutes The world of college housing is competitive and robust and brings with it its own set of digital advertising strategies and rules. With student housing, there are very certain deadlines and methods to consider as you look to build your marketing strategy. Student apartments often offer very specific amenities and cater to a smaller targeted group of people. Therefore, you must develop and follow a very thorough and strategic plan in order to set yourself a part from the competition. Your targeted marketing for students should showcase that you’re the perfect option for their home away from home! In this... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | March 14, 2024
Apartment listing marketing
The Art of Crafting the Perfect Apartment Listing

Reading Time: 14 minutes Learn how to create the best apartment listing possible, and discover ways that you can make your property unique and irresistible. In a digital world of endless competition, it’s more important than ever to know what can separate you from the pack. The apartment rental market is housed online and requires you to diligently craft an apartment listing that will generate engagement. The good news is that there are many tips and tricks you can use to ensure your property grabs more attention. You also want to establish a refined renter follow-up to close more leases! The Importance of Effective... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | November 15, 2023
Google reviews in apartment marketing.
The Role of Google Reviews in Apartment Marketing and Leasing

Reading Time: 16 minutes Your apartment reviews and reputation management are the new stars of the show when it comes to apartment marketing and leasing! Google reviews directly impact your occupancy rate. Digital reviews have taken the world by storm and your future tenants often want to consult their peers before making a decision. The world of apartment reviews has opened a new marketing strategy that can either make or break your lease growth and online visibility. Google reviews specifically play possibly the biggest role, as your future residents likely spend the most time searching there. Your Google reviews can also impact your SEO... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | October 25, 2023
Apartment websites
Why Every Apartment Community Needs a Website

Reading Time: 13 minutes With every apartment website comes the undeniable impact of digital presence in real estate. Every apartment community benefits from having a website in today’s digital era. A website serves as a vital online hub where prospective tenants can easily access essential information about the property, such as floor plans, pricing, amenities, and contact details. It offers visual appeal through high-quality photos and virtual tours, providing a compelling first impression to potential tenants. In today’s fast-paced digital world, an apartment needs a website not just for visibility but also for offering real-time updates on unit availability and community events. Moreover, a... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | October 4, 2023