Reading Time: 3 minutes Want apartment marketing secrets sent straight to your inbox? Sign up for our newsletter below! Virtual Tours for Apartment Marketing I don’t think I can stress the importance of virtual tours for apartment marketing services enough. Especially when it comes to long term commitments like renting an apartment. It’s important for a prospect to know what they are getting themselves into before they sign that lease. The floor plan page is the most visited page on the website other than the home page. On top of that, it’s often the most recommended update on apartment websites. So why not go... View Article
Reading Time: 7 minutes In 2019 there was a large shift towards full digital marketing in the apartment marketing world. Even before this, a variety of apartment marketing ideas played a huge role in 2018 to determine success. It became essential to have certain strategies, and methods lined up. In 2018 we also saw a variety of new updates and apartment marketing ideas implemented. This was all to adapt to the ever-changing digital world and the same occurred in 2019. Staying on top of marketing trends helps you maximize your time and resources for the upcoming years. We understand that staying trendy while trying... View Article
Reading Time: 2 minutes If you’re reading this, it’s highly likely that your apartment website has an online resident center component on the site itself. If your apartment website does not have a resident center, it’s not too late to make the switch! See examples here and keep reading below to see why you should switch. What is an online resident center and what can it do? Resident centers are a combination of all the research we’ve done over the years into what residents like, and what motivates them to resign their leases! Every part of our resident center comes out of our desire... View Article
Reading Time: 6 minutes Perhaps you’re a resident hoping to get your full security deposit, or an apartment manager wanting to know whether or not you should charge a tenant for damage. Either way, you’re probably currently asking yourself, what is normal “wear and tear” and what’s coming out of the security deposit? As an apartment manager, sometimes you have to ask yourself tough questions. For instance, when there’s something wrong, in your neighborhood apartment community, who are you gonna call?? Perhaps your plumber or electrician or handy brother-in-law. That’s an easy question. Maybe the better question is, who’s going to pay for it? ... View Article