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21 lease up ideas
21 Apartment Lease-Up Marketing Ideas To Increase Occupancy

Reading Time: 24 minutes How To Market A Lease-Up A lease-up is a newly available property that is not finished but is scheduled to be completed at a specific time. It usually implies that while the building is undergoing, and completing construction, prospects can still sign a lease. With a lease-up, you’re going to perhaps run into unique challenges that you wouldn’t otherwise face. For this reason, it’s important to be aware of the adaptations that you may need to make while marketing your lease-up property. Many new multifamily communities are constantly being developed, and you will need to stand out from the crowd.... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | February 5, 2020
smart marketing
Apartment Marketing That Increases Your NOI: Smart Marketing

Reading Time: 8 minutes Smart Marketing is the apartment marketing method that guarantees renters while also increasing your property value, and NOI (net operating income). Instead of spending your entire budget on marketing with large ILS pages (Internet Listing Services), Smart Marketing implements your money directly to your own apartment website. If even a portion of the money you budget for ILS pages is used for your own website, you will experience drastic lead transformations. With Smart Marketing, your multifamily digital marketing budget is going towards the things that matter the most. It is made up of SEO, Schema Markup, AMP, Image Optimization, Automated... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 22, 2020
social media guide
Free Social Media Guide For Apartments And Apartment Marketing

Reading Time: 3 minutes 3.2 billion people around the world use social media on a daily basis. It is quickly taking over the world of digital marketing as more, and more users are relying on it to actually make their choices. Social media can completely change your apartment marketing. It can establish an online presence for your multi-family apartments, and ultimately lead to more prospects. Additionally, social media can make your current residents feel like they’re a part of a community. Everything you need to know about Instagram, Twitter, Facebook, and Instagram management and marketing. In this article, we’ll look at some best practices... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | January 8, 2020
10 Reasons you should use videos in apartment marketing.
10 Reasons You Should Use Videos In Apartment Marketing

Reading Time: 7 minutes Have you noticed that lately, most of what you see on social media are videos? You no longer have to rely on YouTube alone to learn how to do something or find out about a new product. Instagram, Facebook, Twitter, and even Pinterest have thousands of videos for people to watch and share. Because the majority of people are visual learners and would rather watch a video than read an article, video marketing is becoming the new norm. Videos are one of the quickest and clearest ways to convey a message, educate, or connect with people. Viewers retain 95% of... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | November 21, 2019
marketing ideas to increase renters
5 Off-Season Marketing Ideas Guaranteed To Increase Renters

Reading Time: 5 minutes The weather is changing, and it’s time to increase potential resident leads! It’s inevitable that marketing tips and tricks need to change throughout the seasons. Certainly, specific times of the year call for greater attention to detail, and a greater need to fill occupancy. Traditionally, most renters move in the spring and summer. It is now the time of the year to try creative multifamily marketing ideas, to avoid potential vacancy issues, and to increase renters. Let’s talk about marketing ideas that are guaranteed to increase renters, especially during the off-season. At Market Apartments, we’ve compiled a combination of ideas... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | November 6, 2019
Call Tracking
Apartment Call Tracking Benefits And Strategies

Reading Time: 9 minutes Call tracking for apartments is a system or service that enables property management companies or individual landlords to track and monitor incoming phone calls related to their rental properties. It is designed to provide valuable data and insights into the effectiveness of their marketing campaigns, assess the performance of their leasing staff, and improve overall tenant acquisition and customer service. Here’s how apartment call tracking typically works: Unique phone numbers: The system assigns unique phone numbers to different marketing channels such as online advertisements, print ads, billboards, or property websites. Each phone number is associated with a specific campaign or... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | September 25, 2019
Apartment Branding
Apartment Branding: Key to Higher Rent and Occupancy Rates

Reading Time: 16 minutes In the ever-evolving world of real estate, apartment branding emerges as an important factor for achieving high occupancy. It’s not just about logos or catchy slogans; instead, it involves the art of creating a community identity that deeply resonates with your residents and prospects. Properties with strong branding have an average of 7% higher occupancy rates. And there’s good reason for this. Picture an apartment complex that goes beyond being just a residence; it becomes a lifestyle choice, a mirror reflecting the aspirations and values cherished by its renters. It metamorphoses a physical location into a vibrant community, possessing a... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | August 14, 2019
Google My Business for apartments
Optimize Your Apartment’s Google Business Profile for Top Ranking on Maps

Reading Time: 15 minutes How do I use my Google Business Profile for Apartment Marketing? As a property manager or owner, you want to make sure that anyone looking for your rental property can quickly find your property information and get in touch with you. Through your Google Business Profile, potential tenants who are interested in your property can learn more about your community, read reviews, view images, and even contact you via your profile. It’s an excellent (and maybe the most important) resource for apartment marketing. Google Business Profile (formerly known as Google My Business) is a free service provided by Google. It... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | August 7, 2019
Google's impact on apartment advertising
Google’s Impact and Trends in Apartment Advertising

Reading Time: 10 minutes Google is constantly making changes to improve the user experience and deliver better results for its users, which means better content and better answers.  But it also means that Google’s impact on apartment advertising is continually evolving. With Google being the most widely used search engine by far, businesses and marketers alike need to keep up with the changes. Every shift in the algorithm can affect apartment marketing trends and how you reach renters. So, what’s new with Google? Well, a few things! Google is always trying to provide users with results that are closer to what they are searching... View Article

Apartment Marketing Specialist: Chandra Lloyd by Chandra Lloyd | July 10, 2019
content is everything
Content Marketing Guide for Apartment Communities

Reading Time: 14 minutes Whether you’re a seasoned SEO expert or new to the digital world, this guide aims to elevate your content marketing game. We go beyond the basics to reveal the essential strategies that directly impact your online visibility. Why is this crucial? In today’s digital era, your online presence is essentially your business card. It’s the magnet that attracts potential tenants to explore your property listings. But let’s face it, the digital landscape is a battlefield, and you’re competing against countless others for that ighly sought-after first page of Google search results. That’s precisely why this guide is meticulously designed to... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel | June 19, 2019