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Guide to Stunning Apartment Photography

Reading Time: 3 minutes Much like Ahab searched relentlessly for his white whale, property managers search for that elusive, perfect interior apartment shot–the one with perfect lighting and staging and timing. While we can’t promise you a whale, we can promise a few easy tips to improve your apartment photography! As a visual and technological society, residents are going to be finding you through your pictures. Why not take the best ones you can? 1. Lights, camera, action! Lighting is everything! Luckily for us, our greatest asset as a photographer is free–the sun of course! Use natural lighting to best accentuate a space. Open... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | August 25, 2017
use facebook for apartment marketing
Using Facebook in your Apartment Marketing

Reading Time: 4 minutes What do all of the following have in common: poking, tagging, and sharing? Things young children do to the annoyance (or elation, for the last one) of their parents? Close! They’re also Facebook actions. Now, as one of the first social media sites, Facebook is the most popular virtual network and should be your first site to consider with your apartment marketing. But even though we’re probably all familiar with Facebook, how might we use the site to generate lead interests?  Perhaps the first thing that comes to mind is to take out a Facebook ad. Paid advertising goes a... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | August 21, 2017
Instagram in apartment marketing
Use Instagram in Your Apartment Marketing

Reading Time: 4 minutes Visit our updated FREE social media guide for apartments. We know you’ve heard the mantra, a picture is worth a thousand words, but have you heard this one: A picture is worth a thousand leases? Ok ok, depending on the size of your property, maybe not a thousand, but with the fastest growing social media site dedicated solely to images, pictures are an absolute must for your apartment marketing strategy. Instagram was much like any other social media site when it initially appeared on the scene back in 2010: it was full of selfies, pictures of animals, and images of all types of... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | August 14, 2017
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Our Services and Products at Market Apts

Reading Time: 2 minutes Market Apartments believes in fostering better communication and connection between residents and property managers. To do that requires a deep understanding of current digital trends, considering that the average American spends more than five hours of their day on technological devices. Because of our commitment to better communication, you’ll find our digital marketing services to be simple and easy to use. See below the services that we can offer to you and your property! Website Design Designing a website is a craft and skill. It takes time and attention. It demands the same level of craftsmanship and pride, we feel,... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | August 14, 2017
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Resident Appreciation Ideas We’re Loving!

Reading Time: 2 minutes At Marketapts, we love good residents! Good residents are dependable, kind, and respectful. They pay their rent on time and communicate openly with their property  managers. They love their apartment! Why not send them so love and appreciation today? That’s why we’ve created resident appreciation labels you can download and customize! Pair them with candy, bubbles, or food, and have a cute resident gift at little cost to you! Contact kari@marketapts if you’re interested in downloading labels today! 1. It’s O’Fish-al! We love this one… 2. It was written in the stars… 3. Use flowery language! 4. Don’t be a sucker!... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | August 11, 2017
Benefits of Renting an Apartment
Benefits to Renting an Apartment

Reading Time: 4 minutes When visiting my best friend to cat-sit last week, I got the opportunity to tour the new home she just bought. Gorgeous views, new furniture, and modern architecture had me all but convinced to start shopping for a house in my mid-twenties. As we got to the basement, my friend opened the door to her guest bedroom to find…a huge wet stain on the carpet, dripping from the exterior-facing wall. Three days into home-owning, and she had a serious plumbing issue. My first thought was to tell her, Oh no! Call the landlord! And then, it sunk in. She owned the... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | August 10, 2017
Snapchat Marketing for Apartments
Using Snapchat for Apartment Marketing

Reading Time: 4 minutes So, you’re proficient on Facebook… You have most of your residents follow you on Instagram. You tweet out resident events and special promos for your apartment on Twitter. You even keep a Pinterest board with all your resident event ideas! You’ve covered your bases on social media marketing, right? Maybe not. If you’re not using Snapchat as part of your digital marketing campaign for your apartment, you could be losing out on a great opportunity to attract more leads. It probably doesn’t come as a surprise that 71% of Snapchat’s users fall in the 18 to 34 age range, but think... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | August 9, 2017
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Reviews and Ratings are Key to Finding Great Residents

Reading Time: 4 minutes A good review on an apartment hunting site can feel like an inspiring Oscar speech: it’s heartfelt, it’s genuine, and it inspires people to move (quite literally in this case!). When your residents sit in front of a keyboard to review you, imagine each of them carrying around a gold statue and preparing to take that mic in front of thousands of people. What would you like them to say? What do you want to avoid? Here’s what we know: ratings and reviews are key to finding great residents. A new study shows that 84% of residents hold online ratings... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | August 8, 2017
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4 Apartment Hunting Tips for the Summer

Reading Time: 3 minutes It’s August and you might want to add one more thing to that back-to-school/prepare-for-winter shopping list you’re making: a new apartment!  Summer is the busiest season for apartment hunting, which means there will be a plethora of apartments available, but it also means you’ll be competing with other apartment-hungry hopeful tenants. Good apartments go fast, so see below for our helpful tips for finding your new home: 1. Time of day matters! Apartment offices run during business times, so most apartments post their ads between 9am-10am. If you want to get the best deals, be sure to logon early! In a similar... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | August 7, 2017
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Keep Your Residents Happy: Using Texting to Increase Resident Satisfaction

Reading Time: 4 minutes Stop us if you’ve heard this one–a property manager needs to get a hold of their resident to schedule maintenance, but can’t reach them through email or paper notices. The property manager schedules the maintenance at an inconvenient time for the resident. Disappointed, the resident leaves the next year for a search of another apartment complex. The property manager has lost a good tenant, and the resident has lost out on a good home. Text messaging for property managers has been streamlined by a number of technology businesses. Now property managers may easily contact their occupants and provide them with... View Article

Apartment Marketing Specialist: Market Apartments by Market Apartments | July 25, 2017