Reading Time: 3 minutes What is Call Tracking? Call tracking gives properties the ability to see where their calls are coming from with details. Its purpose is to measure offline conversions through different forms of marketing. For example, your apartment website may be generating leads that aren’t being captured. Call tracking for apartments allows your marketing teams to see where prospects found your apartment number, provides caller ID with location, tracks call duration, and can even record calls. How does call tracking work for apartments? Call Tracking provides the source of lead generation. Call tracking can identify which internet sources are getting the most... View Article
Reading Time: 4 minutes There are many ways to connect with prospects and promote your apartment community. However, the most important thing to remember when communicating with prospects is that you must leave a lasting impression. The hard part is not getting apartment leads, it’s converting leads to leases that can be difficult. Are you using effective communication strategies to retain the best residents and convert your leads to leases? This blog explains the most efficient ways to communicate with both prospects and current residents for more signed leases and long-term residents. Communicate with prospects right away using chatbots. Chatbots have increasingly become popular... View Article
Reading Time: 4 minutes How do I use Google My Business for Apartment Marketing? Google My Business is a great tool for apartment marketing. There are so many ways to advertise your products and services. The question is, are you taking advantage of all the things you can do to promote your apartment community on Google? Have you claimed your Google listing? Maybe you don’t know how, or maybe you don’t have time to manage those things. (We know this is added work to you and your onsite team. Let us do it for you! Contact Market Apartments today to learn more!) Either way,... View Article
Reading Time: 4 minutes Are you utilizing all the important marketing tools needed to maximize your leads? Your apartment website is like a package that gets you everything you need to produce qualifying leads. This blog will talk about all the great marketing tools you can use to bring your apartment website to life and produce the leads you need to turn prospects into residents. Keep your website up to date. The first step to maximizing your leads is to make sure your website is up to date. Do you have updated pictures of your units and amenities? Are they clear and bright so... View Article
Reading Time: 1 minute Sending you a little basket of sunshine to brighten your day in hopes that you’ll send a little traffic our way! Who wouldn’t love to receive this wonderful apartment outreach gift?
Reading Time: 1 minute We’re suckers for traffic so remember to send folks our way & have a happy valentines day! What you need: Suckers, cute mini bucket or basket, styrofoam ball (opinional), and card cut out.
Reading Time: 1 minute Our traffic has been a bunch of “duds”, so we are asking you to be our “lifesaver”. Send us some “stars” and we will return the favor! What you need: Duds, lifesavers, starbursts, and card cut out.
Reading Time: 1 minute Donut forget to send us some peeps! Great, easy way to send some love to properties nearby for some traffic. What you need: Donuts & card cut out.