Call Tracking
Posted on September 25, 2019   |    Last Modified: September 25, 2019 4:25 pm   |   

Benefits of Call Tracking for Apartments.

Reading Time: 3 minutes What is Call Tracking? Call tracking gives properties the ability to see where their calls are coming from with details. Its purpose is to measure offline conversions through different forms of marketing. For example, your apartment website may be generating leads that aren’t being captured. Call tracking for apartments allows your marketing teams to see where prospects found your apartment number, provides caller ID with location, tracks call duration, and can even record calls. How does call tracking work for apartments? Call Tracking provides the source of lead generation. Call tracking can identify which internet sources are getting the most... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel


Communication
Posted on August 28, 2019   |    Last Modified: August 29, 2019 12:31 pm   |   

Convert Leads to Leases By Effectively Communicating with Prospects

Reading Time: 4 minutes There are many ways to connect with prospects and promote your apartment community. However, the most important thing to remember when communicating with prospects is that you must leave a lasting impression. The hard part is not getting apartment leads, it’s converting leads to leases that can be difficult. Are you using effective communication strategies to retain the best residents and convert your leads to leases? This blog explains the most efficient ways to communicate with both prospects and current residents for more signed leases and long-term residents. Communicate with prospects right away using chatbots. Chatbots have increasingly become popular... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel


Google My Business Favicon.
Posted on August 7, 2019   |    Last Modified: August 16, 2019 11:53 am   |   

Top 5 Ways To Use Google My Business For Apartments

Reading Time: 4 minutes How do I use Google My Business for Apartment Marketing? Google My Business is a great tool for apartment marketing. There are so many ways to advertise your products and services. The question is, are you taking advantage of all the things you can do to promote your apartment community on Google? Have you claimed your Google listing? Maybe you don’t know how, or maybe you don’t have time to manage those things. (We know this is added work to you and your onsite team. Let us do it for you! Contact Market Apartments today to learn more!) Either way,... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel


Google search bar and magnifying glass.
Posted on July 10, 2019   |    Last Modified: July 22, 2019 4:50 pm   |   

How Does Google Affect New Apartment Marketing Trends?

Reading Time: 3 minutes Google is constantly making changes to improve user experience. With Google being the most widely used search engine by far, it’s important for businesses and marketers alike to keep up with the changes as it can affect apartment marketing trends. So what’s new with Google? Well, a few things! Google has made search results more diverse and now provides users with more results related to their search query.  This blog will explain how Google is doing this, and what it means for the apartment industry, so let’s get to it. What’s new with Google? Google has decided they will no... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel


Posted on June 26, 2019   |    Last Modified: July 22, 2019 3:43 pm   |   

3 Unique and Fun 4th of July Resident Event Ideas

Reading Time: 4 minutes Every holiday should feel special at your apartment community! Let your residents know how awesome it is to be living at your community this 4th of July by hosting a fun 4th of July resident event. There are so many fun ways to celebrate. It was hard for us to choose just one. So, we’ve summarized our top 3 favorite ways to celebrate Independence Day with your residents. We’ll also talk about ways to get more resident referrals along the way. 1)  4th of July Scavenger hunt. Scavenger hunts are great for a 4th of July resident event because it’s... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel


Resident retention idea: apartment pool night
Posted on June 13, 2019   |    Last Modified: June 13, 2019 10:39 am   |   

3 Tips to Maintain Your Summer High Occupancy Rate

Reading Time: 4 minutes Summer, time to rest or time to hustle?🌞 Our favorite season is finally upon us! Business is starting to pick up as units are easier to fill. Birds are chirping, and people just seem happier! It’s Summertime! You may be thinking you can finally relax. All of your apartments are filled, and you no longer have to be pressured about numbers. Well, that’s true to an extent, but how are you going to keep your current residents happy, so they’ll stay? How will you maintain this high occupancy after the Summer Months? Market Apartments has a few ideas to help... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel


Posted on May 23, 2019   |    Last Modified: May 23, 2019 3:11 pm   |   

Resident Pool Parties on a Budget

Reading Time: 4 minutes Start your Summer season off right and plan the pool party of the year! It’s that time of year again! The weather is finally warming up and it’s almost time to open the pool to residents. A great way to make your residents feel like home is to help them get to know their neighbors. What better way to do that than to host a resident pool party and have some fun? If there’s one thing our team knows how to do, it’s how to throw a party! We’ve come up with some budget-friendly ideas for apartment communities to keep... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel


Virtual Tours for Apartment Marketing
Posted on February 27, 2019   |    Last Modified: February 27, 2019 3:29 pm   |   

Everything You Need to Know About Virtual Tours for Apartment Marketing

Reading Time: 3 minutes Virtual Tours for Apartment Marketing I don’t think I can stress the importance of virtual tours for apartment marketing enough.  Especially when it comes to long term commitments like renting an apartment.  It’s important for a prospect to know what they are getting themselves into before they sign that lease. The floor plan page is the most visited page on the website other than the home page. On top of that, it’s often the most recommended update on apartment websites. So why not go a little bit above and beyond when it comes to floor plans? Why not give the... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel


Voice Search for Apartment Marketing
Posted on November 21, 2018   |    Last Modified: November 21, 2018 1:14 pm   |   

The Year of Voice Search for Apartment Marketing

Reading Time: 4 minutes As technology advances, we too must adapt with it – especially in the digital marketing world. Just think a few years back when the internet was starting to be readily available in everyone’s pocket. We had to adapt – companies had to adapt, or else they would be left behind. Well voice search is the next step in the mobile evolution of digital marketing and if we don’t focus our attention on it, then we could be left behind. We highlighted voice search in our 12 Best Marketing Ideas for 2019, but we felt that we needed to do this... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel


Apartment Marketing Idea
Posted on November 9, 2018   |    Last Modified: August 13, 2019 5:52 pm   |   

12 Best Apartment Marketing Ideas for 2019

Reading Time: 8 minutes Halloween is over and we now have Christmas music blaring overhead in every single retail store, supermarket, and sporadically over the radio which is a good sign that 2019 is almost upon us. Like every year, marketing is going to play a huge role in how successful your property is, and while the Christmas music might be overplayed – it’s never too early to start looking at your upcoming marketing strategies for 2019. In 2018 we saw a variety of new updates and apartment marketing ideas implemented to adapt to the ever-changing digital world and we can assume the same... View Article

Apartment Marketing Specialist: Isabella Housel by Isabella Housel