Reading Time: 4minutes As leasing agents, property managers, and VP’s start the transition back to normalcy, apartment marketing strategies may have changed since the last time you were in the office. We have always stressed the importance of digital apartment marketing but as the country adapts to new ways of doing business, you may find your digital marketing efforts will need to be increased. So should you be spending your marketing money on an expensive Internet listing site? Let’s take a look. The latest search trends on Google As Google continues to put more and more focus on local search queries in order... View Article
Reading Time: 7minutes Have you noticed that lately that most of what you see on social media are videos? You no longer have to rely on YouTube alone to learn how to do something or find out about a new product. Instagram, Facebook, Twitter, and even Pinterest have thousands of videos for people to watch and share. Because the majority of people are visual learners and would rather watch a video than read an article, video marketing is becoming the new norm. Videos are one of the quickest and clearest ways to convey a message, educate, or connect with people. Not only that,... View Article
Reading Time: 5minutes Last year (2019) brought many spectacular in-person Halloween resident events. However, this year (2020) has transformed most resident events into virtual gatherings. Despite the current circumstances, you can still host an incredible Halloween Resident Event! Take your creativity to a virtual realm, and watch your community grow closer even during a pandemic. 1 – Spooky Stories Host a spooky story-time! With the help of modern technology, you can use a live social media stream, and invite your community to tune in. Instagram Live and Facebook Live are both great ways to broadcast your event to your property. Choose from an... View Article
Reading Time: 3minutes What is Call Tracking? Call tracking gives properties the ability to see where their calls are coming from with details. Its purpose is to measure offline conversions through different forms of marketing. For example, your apartment website may be generating leads that aren’t being captured. Call tracking for apartments allows your marketing teams to see where prospects found your apartment number, provides caller ID with location, tracks call duration, and can even record calls. How does call tracking work for apartments? Call Tracking provides the source of lead generation. Call tracking can identify which internet sources are getting the most... View Article
Reading Time: 4minutes When you think of luxury apartment living, what comes to mind? For many people, luxury apartment living means a beautiful apartment with new appliances, updated floors or carpet, and an expensive monthly rent payment. What many people don’t realize is that luxury living might SAVE you money in the long run. Below you will find 5 benefits of living in luxury apartments, and different ways it will save you money in the long run! 1. Fitness Centers Although most apartment communities have onsite fitness centers, they may not have the equipment needed for a full-body workout. Luxury apartments are nice... View Article
Reading Time: 4minutes There are many ways to connect with prospects and promote your apartment community. However, the most important thing to remember when communicating with prospects is that you must leave a lasting impression. The hard part is not getting apartment leads, it’s converting leads to leases that can be difficult. Are you using effective communication strategies to retain the best residents and convert your leads to leases? This blog explains the most efficient ways to communicate with both prospects and current residents for more signed leases and long-term residents. Communicate with prospects right away using chatbots. Chatbots have increasingly become popular... View Article
Reading Time: 4minutes When coming up with a marketing strategy, branding is everything. Because branding is your online image, marketing is all the strategies and objectives used to express that image, Branding ensures that prospects can easily find and recognize you. When they recognize you, they will trust you, if the associations they have with your brand image are positive and clear. If your property is struggling to find new prospects, it might be time to consider rebranding. Invest in new design elements with a more modern look, make sure they align with the feel of your property and what tenants can expect while... View Article
Reading Time: 6minutes How do I use Google My Business for Apartment Marketing? Google Business Profile(GBP), formerly known as Google My Business, is a free service provided by Google that allows local businesses to manage their business online presence across organic searches and maps. The Google My Business app’s functionalities were moved to Google search and maps in 2021 by Google. When it came to enhancing its online presence, Google gave business owners a ton more power and new capabilities. An excellent aspect for apartment complexes is to make sure that anyone looking for your rental property can quickly find your property website... View Article
Reading Time: 4minutes Are you utilizing all the important marketing tools needed to maximize your leads? Your apartment website is like a package that gets you everything you need to produce qualifying leads. This blog will talk about all the great marketing tools you can use to bring your apartment website to life and produce the leads you need to turn prospects into residents. 1. Keep your website up to date. The first step to maximizing your leads is to make sure your website is up to date. Do you have updated pictures of your units and amenities? Are they clear and bright... View Article
Reading Time: 6minutes Google is constantly making changes to improve user experience. With Google being the most widely used search engine by far, it’s important for businesses and marketers alike to keep up with the changes as it can affect apartment marketing trends. So what’s new with Google? Well, a few things! Google has made search results more diverse and now provides users with more results related to their search query. This blog will explain how Google is doing this, and what it means for the apartment industry, so let’s get to it. What’s new with Google? Google has decided they will no... View Article
