Reading Time: 7minutes Have you noticed that lately that most of what you see on social media are videos? You no longer have to rely on YouTube alone to learn how to do something or find out about a new product. Instagram, Facebook, Twitter, and even Pinterest have thousands of videos for people to watch and share. Because the majority of people are visual learners and would rather watch a video than read an article, video marketing is becoming the new norm. Videos are one of the quickest and clearest ways to convey a message, educate, or connect with people. Not only that,... View Article
Reading Time: 5minutes Last year (2019) brought many spectacular in-person Halloween resident events. However, this year (2020) has transformed most resident events into virtual gatherings. Despite the current circumstances, you can still host an incredible Halloween Resident Event! Take your creativity to a virtual realm, and watch your community grow closer even during a pandemic. 1 – Spooky Stories Host a spooky story-time! With the help of modern technology, you can use a live social media stream, and invite your community to tune in. Instagram Live and Facebook Live are both great ways to broadcast your event to your property. Choose from an... View Article
Reading Time: 4minutes When you think of luxury apartment living, what comes to mind? For many people, luxury apartment living means a beautiful apartment with new appliances, updated floors or carpet, and an expensive monthly rent payment. What many people don’t realize is that luxury living might SAVE you money in the long run. Below you will find 5 benefits of living in luxury apartments, and different ways it will save you money in the long run! 1. Fitness Centers Although most apartment communities have onsite fitness centers, they may not have the equipment needed for a full-body workout. Luxury apartments are nice... View Article
Reading Time: 4minutes There are many ways to connect with prospects and promote your apartment community. However, the most important thing to remember when communicating with prospects is that you must leave a lasting impression. The hard part is not getting apartment leads, it’s converting leads to leases that can be difficult. Are you using effective communication strategies to retain the best residents and convert your leads to leases? This blog explains the most efficient ways to communicate with both prospects and current residents for more signed leases and long-term residents. Communicate with prospects right away using chatbots. Chatbots have increasingly become popular... View Article
Reading Time: 6minutes How do I use Google My Business for Apartment Marketing? Google Business Profile(GBP), formerly known as Google My Business, is a free service provided by Google that allows local businesses to manage their business online presence across organic searches and maps. The Google My Business app’s functionalities were moved to Google search and maps in 2021 by Google. When it came to enhancing its online presence, Google gave business owners a ton more power and new capabilities. An excellent aspect for apartment complexes is to make sure that anyone looking for your rental property can quickly find your property website... View Article
Reading Time: 4minutes Are you utilizing all the important marketing tools needed to maximize your leads? Your apartment website is like a package that gets you everything you need to produce qualifying leads. This blog will talk about all the great marketing tools you can use to bring your apartment website to life and produce the leads you need to turn prospects into residents. 1. Keep your website up to date. The first step to maximizing your leads is to make sure your website is up to date. Do you have updated pictures of your units and amenities? Are they clear and bright... View Article
Reading Time: 6minutes Google is constantly making changes to improve user experience. With Google being the most widely used search engine by far, it’s important for businesses and marketers alike to keep up with the changes as it can affect apartment marketing trends. So what’s new with Google? Well, a few things! Google has made search results more diverse and now provides users with more results related to their search query. This blog will explain how Google is doing this, and what it means for the apartment industry, so let’s get to it. What’s new with Google? Google has decided they will no... View Article
Reading Time: 4minutes DOWNLOAD OUR FREE 4TH OF JULY RESIDENT GIFT TAGS! Every holiday should feel special at your apartment community! Let your residents know how awesome it is to be living at your community this 4th of July by hosting a fun 4th of July resident event. There are so many fun ways to celebrate. It was hard for us to choose just one. So, we’ve summarized our top 3 favorite ways to celebrate Independence Day with your residents. We’ll also talk about ways to get more resident referrals along the way. 1) 4th of July Scavenger hunt. Scavenger hunts are great... View Article
Reading Time: 4minutes Summer, time to rest or time to hustle?🌞 Our favorite season is finally upon us! Business is starting to pick up as units are easier to fill. Birds are chirping, and people just seem happier! It’s Summertime! You may be thinking you can finally relax. All of your apartments are filled, and you no longer have to be pressured about numbers. Well, that’s true to an extent, but how are you going to keep your current residents happy, so they’ll stay? How will you maintain this high occupancy after the Summer Months? Market Apartments has a few ideas to help... View Article
Reading Time: 4minutes Start your Summer season off right and plan the pool party of the year! It’s that time of year again! The weather is finally warming up and it’s almost time to open the pool to residents. A great way to make your residents feel like home is to help them get to know their neighbors. What better way to do that than to host a resident pool party and have some fun? If there’s one thing our team knows how to do, it’s how to throw a party! We’ve come up with some budget-friendly ideas for apartment communities to keep... View Article
